Explore the US footwear market with this extensive report. Use our expert research and consumer statistics to respond effectively to the ever-evolving footwear market in the US. Below, we provide the market segmentation, break down the key topics covered, and offer hand-selected insights from the report.

Market Segmentation

Included in this Report is footwear for men and women. The types of footwear covered in this Report include the following:

  • Dress
  • Casual
  • Sneaker/athletic
  • Hiking/sports

Excluded from this Report are footwear accessories, such as laces, shoe cleaners and shoehorns. Children’s footwear is also excluded.

Key Topics Covered

  • Types of footwear purchased.
  • Reasons for purchasing footwear.
  • Behaviors when shopping for footwear.
  • Price points of footwear purchases.
  • Attitudes toward footwear and sustainability in footwear.
  • Footwear brands of interest.

US Footwear Market Overview 

The footwear market experienced a decline in 2020 due to the pandemic, but saw higher growth rates in 2021 and 2022 as consumers refreshed their wardrobes. In 2023 and beyond, the market is expected to return to steadier growth, with consumers looking for value and versatile shoes. Collaborations and collectables offer growth opportunities, but brands should still prioritize price and value.

The 2024-2028 market size forecast is available in the full report.

US Footwear Consumer Preferences

Rising demand for casual shoes calls for versatile designs

Consumers are increasingly favoring casual shoes due to a shift toward a more relaxed style in their personal and professional lives. This should prompt brands to design versatile casual shoes that can be worn in various situations, keeping consumers comfortable across work and play.

The role of practicality in consumer footwear purchases

Practicality remains a driving reason for footwear purchases. Even so, consumers may state practical reasons for impulse buys; a change in season may prompt a fresh pair of boots even if not necessary. Brands can leverage this mindset in their positioning.

Market Opportunity for Footwear Brands

Post-pandemic, a more casual lifestyle has emerged, influencing consumer fashion choices. Consumers now seek versatile footwear that can comfortably fit into their daily activities while enhancing their confidence in their style. Brands should consider how their footwear offerings provide maximum value for consumers with utility across daily activities.

See the full analysis of opportunities in the US footwear market in this report. You may also be interested to browse our other fashion market research.

Brands Discussed

Various brands are discussed within the segmentation of the report. Competitive strategies are examined, with relevant opportunities for brands revealed. Brands include Canada Goose, Crocs, Allbirds, Nike, Adidas, and more.

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Expert Analysis

Leading retail analyst Katie Hansen delivers in-depth commentary and expert insight with this report.

Footwear is a central part of consumers’ wardrobes. They look to brands to help them express their styles and interests, and keep them comfortable across occasions.

Katie Hansen, Senior Analyst, Retail and eCommerce


Katie Hansen
Senior Analyst, Retail & eCommerce

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Consumer Insights

    • Consumer fast facts
    • Types of footwear purchased
    • Graph 1: types of footwear purchased in the last 12 months, 2023
    • Graph 2: types of footwear purchased in the last 12 months, by gender, 2023
    • Graph 3: number of pairs owned, 2023
    • Graph 4: number of pairs owned, by gender and age, 2023
    • Retailers shopped for footwear
    • Graph 5: retailers shopped for footwear in last 12 months, 2023
    • Graph 6: retailers shopped for footwear in last 12 months – any channel, by gender and age, 2023
    • Reasons for purchasing footwear
    • Graph 7: reasons for purchasing footwear, 2023
    • Graph 8: reasons for purchasing footwear, by gender and age, 2023
    • Footwear shopping behaviors
    • Graph 9: behaviors when shopping for footwear, 2023
    • Graph 10: behaviors when shopping for footwear, by gender and age, 2023
    • Graph 11: behaviors when shopping for footwear, by race, 2023
    • Price points
    • Graph 12: willingness to pay, by shoe type, 2023
    • Graph 13: willingness to pay, by gender and shoe type, 2023
    • Attitudes toward footwear
    • Graph 14: attitudes toward shopping for footwear – shopping experience, 2023
    • Graph 15: attitudes toward shopping for footwear – salesperson expertise – agree, by gender, 2023
    • Graph 16: attitudes toward shopping for footwear – agree, influence on outfit, by race/ethnicity; gender and race/ethnicity, 2023
    • Attitudes toward sustainability in footwear
    • Graph 17: attitudes toward sustainability in footwear, by gender and age, 2023
    • Graph 18: attitudes towards sustainability in footwear, by household income, 2023
    • Graph 19: general attitudes toward shopping for footwear – sustainability, 2023
    • Graph 20: general attitudes toward shopping for footwear – sustainability, by generation, 2023
    • Footwear brands familiarity and interest
    • Graph 21: brands of interest, 2023
    • Graph 22: select brands of interest – net, by gender and age, 2023
  3. The Market

    • Market context
    • Market drivers
    • Graph 23: Consumer Price Index change from previous year, 2021-2023
    • Market size and forecast
  4. Competitive Strategies

    • Competitive strategies and market opportunities
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


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