US Grilling and Barbecuing Industry Report 2019
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
Providing the most comprehensive and up-to-date information and analysis of the Grilling and Barbecuing market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report covers household gas, charcoal and electric grills,
as well as dual-fuel gas/charcoal grills, stove-top/portable grills,
outdoor fryers, and smokers. The market size includes gas, electric,
charcoal, smokers, infrared, built-in and/or island grills.
Accessories and attachments sold separately from the barbecue
grills are not included in the market size.
Written by Rebecca Cullen, a leading analyst in the Household Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The mature grill market is challenged by high penetration, long purchase cycles and low intent to purchase. While the flavor, convenience and social aspect of grilling still remain key themes that will capture consumers attention, the power of influencers and social media continues to grow, bringing new engagement opportunities for brands and retailers to reach grillers
Rebecca Cullen
Household Care Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.