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Providing the most comprehensive and up-to-date information and analysis of the Health and Fitness Clubs market, and the behaviours, preferences and habits of the consumer.

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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Mintel defines private and commercial health and fitness clubs
as those being operated by an individual or a corporate, for-profit
organization. Nonprofit health and fitness clubs are defined as those
facilities that offer health and fitness memberships to consumers,
yet do not profit from these memberships. The spa industry and
tennis/racquet club industry, except the services as they relate to
the health and fitness industry, are not included.

Expert analysis from a specialist in the field

Written by Karen Formanski, a leading analyst in the Health & Wellness sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Both revenue and memberships in the health and fitness club industry continue on a steady incline. A shift in recent years shows that memberships are increasing at a faster rate than number of clubs. Working out at home and enhanced home fitness equipment are obstacles for the market. Opportunities include partnerships with insurance companies and local businesses/workplaces. Specific marketing and offerings need more consideration and segmentation by age.
Karen Formanski
Health and Wellness Analyst

Table of Contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Home exercise remains a barrier to membership
            • Figure 1: Location adults engaged in regular exercise in the past year, 2014-18
          • Mixing up the routine
            • Figure 2: Any use or interest in alternatives to fitness facilities, November 2018
          • The opportunities
            • Expand to new demographics
              • Figure 3: Any fitness facility usage (net), by gender and age, November 2018
            • Affordability and convenience key for many consumers
              • Figure 4: Fitness facility membership status and interest, November 2018
            • Taking workplace fitness to the next level
              • Figure 5: Any use or interest in fitness programs offered in workplace, November 2018
            • Partnering with the insurance industry
              • Figure 6: Any use or interest in fitness programs covered by health insurance, November 2018
            • What it means
            • The Market – What You Need to Know

              • Health and fitness club market remains on upward trajectory
                • Memberships growing at faster rate than gym openings
                  • Membership growth varies by region
                    • Convenience of home workouts ongoing barrier to gym memberships
                      • Non-dues revenue important to fitness facilities
                        • Consumer confidence, population trends support fitness club market
                        • Market Size and Forecast

                          • Health and fitness clubs market continues on steady incline
                            • Figure 7: Total US sales and fan chart forecast of health and fitness clubs, at current prices, 2013-23
                            • Figure 8: Total US revenues and forecast of health and fitness clubs, at current prices, 2013-23
                        • Market Breakdown

                          • Memberships increasing more quickly than number of gyms
                            • Figure 9: Number of US health and fitness clubs and memberships, 2012-17
                          • Fitness chains have broadest reach
                            • Figure 10: Membership type, by type of fitness facility club, November 2018
                          • Industry growth varies by region
                            • Figure 11: Any fitness chain (net) and Any local fitness facility (net) usage, by Census region and area, November 2018
                        • Market Perspective

                          • Preference for home workouts continues to challenge the market
                            • Figure 12: Location adults engaged in regular exercise in the past year, 2014-18
                          • New innovations in home fitness technology renews the competition
                            • Figure 13: Any use or interest (net) in internet connected fitness equipment with streaming video, by age and gender, November 2018
                          • Non-dues revenue important to clubs
                            • Figure 14: Interest in purchasing other amenities at fitness facilities by facility types, November 2018
                        • Market Factors

                          • High consumer confidence encouraging for fitness club market
                            • Figure 15: Consumer Sentiment Index, January 2007-December 2018
                          • Population trends lend to steady market growth
                            • Figure 16: Any current usage (net) at Any fitness facility (net), by age, November 2018
                            • Figure 17: US population by age, 2013-23
                          • Rising rates of obesity show no signs of slowing
                            • Figure 18: Prevalence of obesity among US adults aged 20 and over, 2008-18*
                        • Key Players – What You Need to Know

                          • Gyms replacing retailers as mall anchors
                            • Insuring consumers’ gym commitment
                              • Expanding the fitness experience
                                • No room for judgement
                                  • Toning down the intensity
                                    • Focus on the brain in addition to the body
                                      • Bringing the best of the outdoors to the studio
                                        • Office fitness centers are an expansion technique
                                        • What’s In?

                                          • Budget chains turn vacant space into opportunity
                                            • Insuring the growth of the fitness industry
                                              • Experience is crucial for sustaining engagement
                                                • Winding down post workout
                                                  • Figure 19: Interest in in purchasing beer, wine or cocktails at a fitness facility, November 2018
                                                • Pairing exercise with nutrition
                                                • What’s Out?

                                                  • Narrow minded thinking on obesity doesn’t work
                                                    • Working out the body while neglecting the brain
                                                    • What’s Next?

                                                      • Taking the intensity down a notch
                                                        • Bringing the best of the outdoors to the studio
                                                          • Fitness chains in private workplaces
                                                            • Figure 20: Any use or interest in fitness programs offered in workplace, November 2018
                                                        • The Consumer – What You Need to Know

                                                          • Budget chains, local clubs remain most popular
                                                            • Men continue to use fitness facilities more than women do
                                                              • Looking better, relieving stress are top motivators
                                                                • Programs supported by health insurance are gaining momentum
                                                                  • Alternative options to traditional fitness offerings show appeal
                                                                    • Other amenities important to all types of fitness facilities for non-dues income
                                                                    • Fitness Facility and Membership Types

                                                                      • Budget chains and local clubs have most appeal
                                                                        • Figure 21: Fitness facility membership status and interest, November 2018
                                                                        • Figure 22: Any current usage (net) by fitness facilities by income, November 2018
                                                                      • Women may be key to increased club usage
                                                                        • Figure 23: Any usage or no current usage but interested in joining at any fitness facility (net), November 2018
                                                                        • Figure 24: No current commitment, but have interest in joining any fitness facility (net) by gender and age, November 2018
                                                                      • Males age 18-44 top users of all types of fitness facilities
                                                                        • Figure 25: Any fitness facility usage (net), by gender and age, November 2018
                                                                      • Hispanic adults show higher usage than non-Hispanics
                                                                        • Figure 26: Any current usage and no current usage but interested in, by fitness facility type, by Hispanic origin, November 2018
                                                                    • Frequency and Commitment

                                                                      • Most gym goers are dedicated visitors
                                                                        • Figure 27: Visitation frequency, by fitness facility type, November 2018
                                                                      • Men most dedicated to overall gym visits
                                                                        • Figure 28: Frequency of fitness facility visits by gender and age, November 2018
                                                                      • Membership tends to stick
                                                                        • Figure 29: Membership renewal, by fitness facility type, November 2018
                                                                    • Motivators to go to a Fitness Facility

                                                                      • Appearance, stress relief, commitment top motivators
                                                                        • Figure 30: Motivators to go to a fitness facility, November 2018
                                                                      • Stress affects some more than others
                                                                        • Figure 31: Go to a fitness facility to relieve stress, by age, gender, November 2018
                                                                      • Women still more focused on losing weight, looking better
                                                                        • Figure 32: Appearance and weight loss motivation to go to a fitness facility, by gender, November 2018
                                                                      • Younger adults show higher rates of social motivation
                                                                        • Figure 33: to socialize, for competitive motivation, for community support motivators to join a fitness center, by age, November 2018
                                                                    • Fitness Related Offerings

                                                                      • Basic equipment offerings most important draw
                                                                        • Figure 34: Use or interest in types of equipment, at any gym (net) by current gym users (net) and non-users with interest, November 2018
                                                                      • Interest in basic offerings varies by gender
                                                                        • Figure 35: types of equipment, offerings used at fitness facilities, by gender, November 2018
                                                                      • Younger consumers show more desire for unique offerings
                                                                        • Figure 36: Offerings at fitness facilities, by Age, November 2018
                                                                    • Alternatives to Fitness Facilities

                                                                      • Consumers show interest in alternatives to traditional fitness facilities and workouts
                                                                        • Figure 37: Interest and usage in alternative fitness facility offerings, November 2018
                                                                      • Most people want to save money when it comes to fitness
                                                                        • Figure 38: Alternative offerings, Any use or interest, (net) by age, November 2018
                                                                      • Exercising outdoors, hybrid workouts have broad, growing appeal
                                                                        • Figure 39: Usage or interest in outdoor fitness park, hybrid workouts, pop-up fitness classes, fitness retreats, by age, November 2018
                                                                    • Non-Fitness Related Facility Amenities

                                                                      • Juice bars and spa services most popular among non-fitness amenities
                                                                        • Figure 40: Non-fitness related amenities, November 2018
                                                                        • Figure 41: TURF analysis – Other amenities, November 2018
                                                                    • Appendix – Data Sources and Abbreviations

                                                                      • Data sources
                                                                        • Sales data
                                                                          • Fan chart forecast
                                                                            • Consumer survey data
                                                                              • Abbreviations and terms
                                                                                • Abbreviations
                                                                                  • Terms
                                                                                  • Appendix – The Market

                                                                                      • Figure 42: Total US sales and forecast of health and fitness clubs, at inflation-adjusted prices, 2013-23
                                                                                      • Figure 43: Number of US health and fitness club memberships, by region, 2015 and 2017
                                                                                  • Appendix – The Consumer

                                                                                    • TURF Analysis – Methodology
                                                                                      • TURF Analysis – Fitness Related Offerings
                                                                                        • Figure 44: TURF analysis – Fitness related offerings, November 2018
                                                                                      • TURF Analysis – Non-Fitness Related Facility Amenities
                                                                                        • Figure 45: TURF analysis – Non-fitness related facility amenities, November 2018

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