This report provides comprehensive and current information and analysis of the US Health Management Trends market including US Health Management industry market size, anticipated market forecast, relevant market segmentation, and industry trends for the Health Management Trends market in the US.

Current market landscape

The past few years have prompted consumers to re-examine their view of health and wellness, broadening their approach from reactively treating symptoms to focusing on whole body health and immune support. No longer is health defined by restrictive diets and exercise routines. Consumers aim to take control of their health from the inside out, including focusing on mental health and taking more time to focus on self-care. Consumers are looking beyond the pandemic to the future of healthcare and what that looks like in light of the lessons learned over the past few years.

Future US Health Management Trends

The majority of consumers feel more in control of their health and are taking small steps toward achieving their overall health and wellness goals despite feeling lingering heightened stress and anxiety over additional responsibilities from the COVID-19 pandemic. Authentic connection and a sense of community will be vital in branding to consumers as they take a more holistic approach to managing their health.

Read on to discover more about the US Health Management Trends consumer market, read our US Approach to Health Management Market Report 2021, or take a look at our other Health and Wellbeing research reports.

Quickly understand

  • Healthy behavior motivations.
  • Health management routines shift to focus on whole body health.
  • Growing diversity and its impact on representation in the health and wellness industry.
  • The evolution of health management behaviors with age.
  • COVID-19’s impact on personal health management.
  • Health management of the US population

Covered in this report

Brands include: Moon Juice, Black Girl in OM, Ritual, Stitch Fix, Anser, RenewLife, Olly Wellness, Love Wellness.

Expert analysis from a specialist in the field

This report, written by Dorothy Kotscha, a leading analyst in the Health sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Adults are optimistic about their health management efforts, with many recognizing that in order to maintain good health, it takes continuous effort. As consumers navigate the post-pandemic landscape, there is a great opportunity to lean in to the swelling holistic health movement. The pandemic has caused a seismic shift in the way that adult consumers approach managing their health, slowly shifting from convenient quick fixes to taking a more whole body and long-term approach to building a foundation of wellness.
Dorothy Kotscha, Health Analyst
Dorothy Kotscha
Health Analyst

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
    • COVID-19: US context
    • Economic and other assumptions
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Health management trends outlook, 2022-27
    • Key consumer insights
  3. Market Factors

    • Build Back Better initiative in flux
    • Aging population will need extra support
      • Figure 2: Population by generation, 2016-26
    • New COVID-19 variants create more uncertainty about the pandemic future
  4. Competitive Strategies and Market Opportunities

    • Bring greater diversity and inclusivity to health management space
    • Leverage adaptogens to meet immune health demands
      • Figure 3: Moon Juice Instagram post
    • Telehealth is here to stay
  5. Health Management Trends and the Consumer – Fast Facts

  6. Control over Health and Wellness

    • Consumers feel more in control of their health
      • Figure 4: Control over health and wellness, 2021
    • Mental stressors influence women’s perception of their health
      • Figure 5: Control over health and wellness, by gender, 2021
      • Figure 6: Ritual Instagram post
    • Personal health management comes at a cost
      • Figure 7: Control over health and wellness, by income, 2021
    • Black consumers take the reins on their health
      • Figure 8: Control over health and wellness, by race, 2021
      • Figure 9: Stitch Fix Instagram post
  7. Reasons for More or Less Control over Health

    • Consumers look inward to stay on track of health goals
      • Figure 10: Reasons for more control over health, 2021
    • Women take charge of their health
      • Figure 11: Reasons for more control over health, by gender, 2021
    • Taking control of health management at any age
      • Figure 12: Reasons for more control over health, Millennials, 2021
      • Figure 13: Reasons for more control over health, by generation, 2021
    • Stress and lack of motivation hinders health management
      • Figure 14: Reasons for less control over health, 2021
  8. Changing Health Priorities

    • Limiting germ exposure still tops health management goals
      • Figure 15: Changing health priorities, 2021
    • Consumers take a proactive approach to immune health
      • Figure 16: Renew Life Instagram post
  9. Motivations to Prioritize Health

    • Happiness, longevity fuel health priorities
      • Figure 17: Motivations to prioritize health, 2021
    • Gen Z focuses on feeling fulfilled
      • Figure 18: Motivations to prioritize health, by generation, 2021
    • Women have wide-reaching health goals
      • Figure 19: Motivations to prioritize health, by gender, 2021
      • Figure 20: Olly Instagram post
  10. Attitudes toward Health Management

    • Room to grow in health
      • Figure 21: Attitudes toward health management, 2021
    • Generation Z consumers lack confidence in their health
      • Figure 22: Select attitudes toward health management, by generation, 2021
    • Asian consumers worry about their current and future health
      • Figure 23: Attitudes toward health management, by race, 2021
  11. Health Management Habits

    • Mixed mental health messages
      • Figure 24: Health management habits, 2021
      • Figure 25: Google story searches, 2021
    • Younger consumers want to improve their sleep health
      • Figure 26: Health management habits, sleep health, by age, 2021
      • Figure 27: Love Wellness Instagram post
  12. COVID-19 Health Shifts

    • Pandemic heightens awareness of all elements of health
      • Figure 28: COVID-19 health shifts, 2021
    • Building on mental wellness awareness
      • Figure 29: COVID-19 health shifts, by age, 2021
  13. Appendix – Data Sources and Abbreviations

    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
    • Terms

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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