US Hispanics and Quick Service Restaurants Market Report 2019
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
Providing the most comprehensive and up-to-date information and analysis of the Hispanics and Quick Service Restaurants market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report covers industry trends as well as Hispanics’ attitudes,
preferences and behaviors surrounding QSRs.
For the purposes of this report, Mintel has used the following
restaurant definitions:
Written by Juan Ruiz, a leading analyst in the Hispanic Insights sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The majority of Hispanics claim to be loyal to the QSRs they visit. However, there is only one group – QSR Embracers – that has a positive attitude toward the category, overall. Hispanics in other groups may need confirmation that eating fast food is right for them. Offering healthier options and technology to help guide their choices may boost positive perceptions, leading them to enjoy more of their time at QSRs and increase Hispanics’ share of expenditures
Juan Ruiz
Director of Hispanic Insights
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.