US Home Hair Color Market Report 2023

Discover the latest US hair color market trends and how they are impacting the US hair color industry! Our US Home Hair Color Market Report 2023 is packed with valuable insights on consumer attitudes, hair color market size and forecast, hair color market share and segmentation, and hair color market revenue. With this report, you’ll have the knowledge to stay ahead of the competition and keep your business growing!

US Hair Color Market Overview

Mintel’s hair color market research shows that the pandemic had a positive impact on home hair color market growth. Reduced access to hair salons during lockdowns led to rising demand and renewed interest in home hair coloring. This was accompanied by a drive to educate consumers about product use, while stressing the convenience and efficacy of home hair color products, which all served to boost awareness and engagement, as well as home hair color market size.

With pandemic lockdowns now over, the hair color market saw good growth in 2022. With emphasis from a strong job market, a greater selection of easy-to-use products and interest in male and unisex options has driven US hair color market growth. Although 2023 holds economic challenges, things will improve by 2024. Product innovation momentum is likely to continue, fueling further interest in the home hair color industry.

Hair Color Market Trends: What Consumers Want and Why

Inflation and limited spending power are the main challenges consumers are facing right now, especially considering the growing expense of salon/professional hair coloring. As a result, consumers are more likely to explore less-expensive hair coloring options that can be carried out easily at home.

Furthermore, efficiency and convenience are among the biggest hair color market trends. Measures to make home hair color easier and more convenient to use are readily embraced by US adults. Products that can prolong time between salon visits or home hair color usage continue to be popular as well.

• US Hair Color Market Revenue & Consumer Behavior: 43% of home hair color consumers say they are coloring their hair at home to save money.
• Hair Color Market Trends: 66% of consumers who color their hair believe people should embrace natural grays, giving brands the opportunity to tap into that consumer interest.
• US Hair Color Market Opportunities: 86% of consumers say they would like to add a step to their haircare routine to prolong the life of their hair color. Therefore, there is plenty of room for brands to extend their hair color market share by providing additional home hair color products to make hair colors last longer.

US Hair Color Market Opportunities

Key hair color market opportunities will continue to revolve around male- and unisex-dedicated products, while greater choice of color, convenience, and providing solutions to extend the life of both professional and home hair color will all be important to enhance consumer engagement.

Moreover, leaning into the need to be unique, by providing bold, vibrant and unusual shades, specifically for younger consumers, will help brands to stand out to US adults who want to show off who they are. Embracing the gray hair discussion by offering vibrant silver and gray shades, will help brands to give support to consumers.

To discover more the US Hair Color Industry, read our US Black Hair Care Market Report 2022, or take a look at our extensive Haircare and Grooming Market Research.

Quickly Understand the US Hair Color Market

• The pivotal changes created by the COVID-19 pandemic and how that has reshaped the US hair color industry.
• How are hair color manufacturers USA responding to rising inflation and related concerns about pricing?
• Consumers’ use of home hair color products.
• Hair color market trends, consumers’ attitudes and behaviors toward hair color.

Covered in this Report

Products: Permanent hair color (long-lasting, all-over color), semi- or demi-permanent hair color, temporary hair color (sprays, foams, gels, powder, chalk), highlighting products (ombre hair color kits), bleach (to remove color from hair) root touch-ups.

Brands: L’Oréal USA (Garnier), Kohlberg Kravis Roberts (Clairol), Combe Incorporated (Just For Men), Revlon Inc, Developlus Inc, Henkel Group (Schwarzkopf), Lime Crime, The Department of Brands Ltd (Brite), Tish & Snookys NYC (Manic Panic NYC), Kiss Prods Inc, American Intl Ind (Ardell), Sun Bum Llc, DyePosit, Hally, Madison Reed, and more.

Expert Insights into the US Home Hair Color Industry

This report, written by Simon Pitman, Senior Beauty & Personal Care Analyst, delivers in-depth commentary and analysis to highlight current hair color market trends, hair color market revenue, and adds expert context to the numbers.

The COVID-19 pandemic was a turning point for home hair color manufacturers USA, with lockdowns not only forcing many consumers to embrace DIY hair coloring solutions out of necessity but also prompting interest to explore more adventurous looks at home for fun. This has all served to amplify a number of underlying hair color market trends, including enhanced opportunities in the men’s segment, an emphasis on digital content for education and coaching, and the continued cultivation of bold and adventurous looks. Meanwhile, socioeconomic pressures, like inflation, are adding new meaning to the term ‘value’.

Simon Pitman
Senior Beauty & Care Analyst