US Ingredient Trends in Beauty and Personal Care Market Report 2022

Overview

• What you need to know
• This Report looks at the following areas
• Definition
• Market context

Executive Summary

• Top takeaways
• Category Outlook
  • Figure 1: Category outlook, 2022-27
• Opportunities and challenges
• Be a brand consumers look to for ingredient validation and education
  • Figure 2: Select attitudes and behaviors toward ingredients, by age, 2022
• Ingredients are a pillar of the conscious beauty movement
  • Figure 3: Select reasons for researching ingredients, 2022
• Established ingredient spaces still have room to grow
  • Figure 4: Select perceptions of select natural ingredients, 2021-22
• Cost increases may temper the interest in ingredient innovations in the short term
• Key consumer insights

Ingredient Research Segments

• While the amount differs, most consumers do ingredient research
  • Figure 5: BPC ingredient research, 2022

Market Factors

• Cost increases and supply chain issues may continue to impact BPC formulations
• Ingredient skepticism brought on by global regulations, recalls and lawsuits

Competitive Strategies and Market Opportunities

• Ingredients spaces to watch
• Power actives spotlight: hyaluronic acid, vitamin C and retinol evolve
  • Figure 6: Tata Harper’s Hyaluronic Acid Complex
  • Figure 7: Shiseido Bio Performance Skin Filler, Japan, 2022
• • Figure 8: The INKEY List Tranexamic Acid Serum
• • Figure 9: OLEHENRIKSEN upgrades its vitamin C eye cream
  • Figure 10: Retinol ingredients within bodycare
• • Figure 11: Products with retinol alternative ingredients
• Stressed skin support through anti-inflammatory ingredients
• Adaptogens will gain more awareness
  • Figure 12: Dove’s guide to de-stressing your senses
• pH neutral skincare gains steam
  • Figure 13: BPC products with claims matching pH neutral, US, 2017-21
  • Figure 14: pH-Neutral products
• • Figure 15: Nutrafol’s Growth Activator hair serum with ashwagandha exosomes
• Health-adjacent inspiration continues
• • Figure 17: JS Health Vitamins Skincare with JSH-V7 Complex
  • Figure 18: Ferver Fermented Skincare
• Help haircare routines through scalp, hair-thinning and gray hair supportive ingredients
  • Figure 19: Ryo Double Effector Black shampoo and treatment
  • Figure 20: Virtue Flourish Thickening & Hydrating Mask for Thinning Hair
• • Figure 21: Boscia Probiotic Exfoliating Powder Face + Scalp
  • Figure 22: Divi scalp serum hero ingredients
• Evolution of Sustainable Ingredients
  • Figure 23: Products with plant stem cells
• • Figure 24: Rees: Products hand soap, Japan
• • Figure 25: Nivea Hibiscus & Honeysuckle Scent Caring Hand Soap Ecorefill Tabs
  • Figure 26: Plus Body Wash
• TikTok serves as an information hub for younger consumers
• Dupe culture: ingredient edition
  • Figure 27: Ingredient/product “dupes” on TikTok, 2022

The BPC Ingredient Consumer – Fast Facts

Resources for Learning about Ingredients

• Product packaging is the go-to for ingredient research
  • Figure 28: Resources for learning about BPC ingredients – Ranked (up to three), 2022
• • Figure 29: The Ordinary’s relaunch with new name: Multi-peptide + HA Serum, 2022
• Younger consumers rely on social media and online reviews
  • Figure 30: Resources for learning about BPC ingredients – Ranked (up to three), age 18-24, 2022
• • Figure 31: Kendra the Mom’s TikTok video, 2022
• Friends and family are go-to resources for “rare” researchers
  • Figure 32: Resources for learning about ingredients, by BPC users who research ingredients “rarely,” 2022

Reasons for researching ingredients

• Efficacy drives research no matter the age and gender
  • Figure 33: Select reasons for researching ingredients, by gender and age, 2022
• Parents hyper-focused on ingredients for household
  • Figure 34: Select reasons for researching ingredients, by parental status, 2022
• Heavy researchers are looking for active ingredients
  • Figure 35: Select reasons for researching ingredients, by level of research, 2022
• Be a source of truth for consumers
  • Figure 36: Select reasons for researching ingredients, by generation, 2022
• • Figure 37: Sephora Canada’s TikTok Video on ingredient combinations, 2022

Attitudes and Behaviors toward Ingredients

• “Cleanical’” to become the future
  • Figure 38: Select attitudes and behaviors toward BPC ingredients, 2022
• • Figure 39: Eighth Day Skincare’s bioidentical ingredients
• Include men in the clean beauty conversation
  • Figure 40: Select attitudes and behaviors toward BPC ingredients, by gender, 2022
• Guide young men through education
  • Figure 41: Select attitudes and behaviors toward BPC ingredients, by gender and generation, 2022

Active Ingredient Perceptions

• While efficacy is top-of-mind, safety can influence consumers further
  • Figure 42: Active ingredient perception, 2022
• • Figure 43: Dove’s Body Love Shower Collection, 2022
• Promote gentleness for skin
  • Figure 44: Select active ingredient perceptions, by age, 2022
• Trending: Skin Cycling
  • Figure 45: Skin Cycling with Dr Whitney Bowe, 2022
• Bring men up to speed with well-known actives
  • Figure 46: Active ingredient perceptions, 2022

Natural Ingredient Perceptions

• Natural ingredients will play a singular role in the future of “conscious” beauty
  • Figure 47: Natural ingredient perceptions, 2022
• • Figure 48: Conscious Beauty standards at Ulta
• Top sought ingredients get a boost in 2022
  • Figure 49: Select perceptions of select natural ingredients, 2021-22
• • Figure 50: Alo Yoga’s Clean Glow body system, 2022
• Include known ingredients in Black hairstyling products
  • Figure 51: Select perceptions of select natural ingredients, by race and Hispanic origin, 2022
• • Figure 52: Carol’s Daughter “Curl Hub”

Shopping Behaviors

• Use ingredient stories to speak to consumer skin and hair concerns
  • Figure 53: Shopping behaviors, 2022
• Visual “proof” important for younger consumers
  • Figure 54: Select shopping behaviors, by generation, 2022
• • Figure 55: Topicals before-and-after progress report and key ingredients, 2022
• Make the connection between claims and ingredients seamless
  • Figure 56: Select shopping behaviors, by gender and parental status, 2022
• • Figure 57: Drybar’s Agua Fresca hair collection, 2022

Frustrations with BPC ingredients

• Be a brand that leads with education
  • Figure 58: Frustrations with BPC ingredients, 2022
• Lead with transparency about ingredient lists
  • Figure 59: Select frustrations with BPC ingredients, by age, 2022
• • Figure 60: Credo Beauty’s Full Ingredient lists
• Temper health concerns by adhering to global regulations
  • Figure 61: Select frustrations with BPC ingredients, by race and Hispanic origin, 2022

Appendix – Data Sources and Abbreviations

• Data sources
• Consumer survey data
• Abbreviations and terms
• Abbreviations
• Terms