Report Summary

Purchase Mintel’s market research report for a complete overview of the US lawn and garden products market. Full of Mintel’s renowned Market Intelligence and consumer insights, this report provides expert garden products and lawn care industry analysis to give a fresh perspective on the market.

Key Issues Covered in this Report

  • Lawn and gardening participation, skill level and enjoyment.
  • Types of lawn and garden tasks undertaken by self and professionals.
  • Factors that influence lawn and garden tool selection.
  • Reasons for lawn and garden tool usage.
  • Consumer interest in lawn and garden tool types.
  • Frustrations with lawn and garden care.
  • Lawn and garden products market performance.

US Garden Products and Lawn Care Industry Overview

Participation in lawn and garden care has sustained its growth since the pandemic began in 2020, indicating a lasting interest in these pursuits, particularly gardening, which many find enjoyable as a leisure activity.

Consumer Trends

The use of tools and products in this sector is greatly influenced by age. Younger individuals often lack the expertise and resources necessary for lawn care and gardening, whereas older adults could benefit from solutions that lessen the physical demands of tasks. Tailoring products and services to meet the distinct needs of these age groups will be key in maintaining their involvement in the lawn and garden market.

US Lawn and Garden Maintenance Market Opportunities

Busy lifestyles and the return to office-based work have made finding time for lawn and garden maintenance a challenge for many consumers. As a result, there is a growing demand for more convenient solutions that can help streamline these tasks. Automation and monitoring technologies, as well as products that are easy to use, can play a significant role in making lawn and garden care more manageable. This can empower consumers to start or expand their activities within the category by reducing the time and effort required for day-to-day upkeep.

Purchase Mintel’s full report to learn more about the US garden products and lawn care market in 2024. 

More About this Report

Market Definition

For this Report, DIY (do-it-yourself) lawn/garden activities refer to work done directly by consumers, while paid lawn/garden projects refer to work done only by residential professional lawn/garden service providers, not commercial.

Lawn projects may include activities such as lawn maintenance (eg lawn mowing, grass cutting), lawn planting/seeding, lawn renovation (eg replacing turf with new grass without changing the grade), and the use of lawn fertilizers and chemicals.

Gardening activities may include fruit or vegetable gardening (any type of format including hydroponic, container, or outdoor), container gardening, native plant gardening (plants specific to respondents’ area), hardscaping (eg building walls, patio areas), exotic plant gardening, and hydroponic/water/aqua gardening.

Expert Analysis from an Industry Specialist

This report, written by Lindsay Cameron, delivers in-depth commentary and analysis to highlight current trends in the US lawn and garden products market and add expert context to the numbers.

Lawn and gardening has sustained its momentum from the pandemic. Alleviating maintenance time and considering age-specific needs will be key.

Lindsay CameronLindsay Cameron
Analyst – Health & Wellness

Table of Contents

  1. Executive Summary

    • What you need to know
    • Consumer trends: key takeaways
    • Market size and forecast
    • Market predictions
    • Opportunities
  2. Consumer Insights

    • Consumer fast facts
    • Lawn and garden participation
    • Most are occasional gardeners and landscapers
    • Graph 1: lawn and garden participation, 2024
    • Lawn care is dominated by younger men while gardening has equal representation
    • Graph 2: lawn and garden participation, by generation and gender, 2024
    • Lawn and gardening skills and enjoyment
    • Gardening enthusiasm outpaces lawn care tolerance
    • Graph 3: attitudes toward lawn and gardening activities, 2024
    • Most consumers report having basic or intermediate skills
    • Graph 4: lawn and gardening skills, 2024
    • Women of all ages enjoy gardening but could use more confidence in their skills
    • Graph 5: gardening skills and attitude, by generation and gender, 2024
    • Younger men are the most confident in their lawn abilities
    • Graph 6: lawn care skills and attitude, by generation and gender, 2024
    • Lawn and garden activities done by self and professionals
    • Consumers are handling their own lawn maintenance
    • Graph 7: lawn and gardening activities done by, by self vs professionals, 2024
    • Use of professionals remains relatively stagnant
    • Graph 8: lawn and garden activities done by professionals, 2022-24
    • Older lawn carers turn to maintenance services after age 65
    • Graph 9: lawn maintenance done by professionals, by age, 2024
    • Older groups are partaking in select lawn and garden activities more often
    • Graph 10: DIY lawn and garden activities, by generation and gender, 2023-24
    • Western consumers embrace lower-maintenance solutions in response to water shortages
    • Graph 11: lawn maintaince done by self or professional, by region, 2024
    • Factors for lawn and garden tool selection
    • Consumers choose lawn and garden products similarly
    • Graph 12: factors for garden tool selection, 2024
    • Don't try to impress older lawn and garden caretakers with frills
    • Graph 13: factors for garden tool selection, by generation, 2024
    • Younger shoppers tend to show a greater preference for products that are environmentally conscious or have user feedback
    • Graph 14: factors for garden tool selection, by generation, 2024
    • Utilize consumers' trust in lawn and garden influencers
    • Older adults want tools that are easy and comfortable to use
    • Graph 15: ergonomic design as a factor for garden tool selection, by age, 2024
    • Consumers place greater importance on the safety and environmental impact of fertilizers and mulch options
    • Graph 16: factors for lawn or garden care selection, 2024
    • Older consumers want products that are safer for them; younger focus on sustainability
    • Graph 17: factors for lawn or garden care selection, by age, 2024
    • Reasons for using lawn and garden tools
    • Common maintenance activities drive reasons for using lawn and garden tools
    • Graph 18: reasons for using lawn and garden tools, 2024
    • Ages 55+ turn to tools for help more than their younger counterparts
    • Graph 19: select reasons for using lawn and garden care tools, by age and gender, 2024
    • Millennials are interested in tools to help monitor their plants
    • Graph 20: monitoring plant health as a reason for using garden or lawn care products, by generation, 2024
    • Monitoring helps give control to Millennial plant parents
    • Tool usage for general maintenance isn't influenced by consumers' attitude toward lawn care
    • Graph 21: select reasons for using lawn or garden care products, by attitude toward lawn care, 2024
    • Interest in lawn and garden tool types
    • Consumers are most interested in garden tools as a standalone tool or as a multifunctional version
    • Graph 22: interest in lawn and garden tools, % of respondents, 2024
    • Desire for individually sold tools increases with age
    • Graph 23: interest in individually sold lawn and garden tools, by age, 2024
    • Younger groups drive interest in toolsets and multifunctionality
    • Graph 24: interest in select lawn and garden tool types, by age, 2024
    • Multifunctionality aspects within lawn and garden tools
    • Consumers in urban areas could use help with their lack of space
    • Graph 25: interest in small space or informational tools for lawn or garden care, by area, 2024
    • Finding room to grow in tight spaces
    • Help parents by making lawn and garden care easier to get started
    • Graph 26: interest in tools that provide information to help get started in lawn or garden care, by parental status and gender, 2024
    • Helping making garden care easier to start for parents
    • Lawn and garden frustrations
    • Consumers like gardening, but struggle with the time, costs, and pests involved
    • Consumers like gardening, but struggle with the time, costs and pests involved
    • Graph 27: lawn and gardening frustrations, 2024
    • As more return to the office, help make lawn and garden care more convenient
    • Graph 28: lack of time as a lawn and gardening frustration, by work from home status, 2024
    • Educating younger generations can lead the way to further engagement
    • Graph 29: lack of knowledge and tools as frustrations with lawn and garden care, by generation, 2024
    • Keep gardeners happy when they aren't gardening
    • Graph 30: select frustrations to lawn and garden care, by attitude toward gardening, 2024
    • Water consumption is a significant concern, particularly for individuals in dry areas
    • Graph 31: water usage as a frustration to lawn and garden care, by attitude toward gardening, 2024
    • Brands can help make water conservation easier
    • Lawns don't have to be a chore for those who don't like it
    • Graph 32: too much effort and lack of time as frustrations to lawn and garden care, by enjoyment of lawn care, 2024
  3. Competitive Strategies

    • Launch activity and innovation
    • SunVilla unveils solar-powered smart yard from Suntek
    • John Deere announces new partnership with EGO
    • Marketing and advertising
    • Low slow and mow, recipes designed to cook while you work outside
    • Opportunities
    • Making the lawn and gardening more convenient
    • Simple yet convenient solutions
    • Connect with young adults through education and tool options
    • Ergonomic solutions can help everyone, but especially those aged 55+
    • Human-centric design can help reduce bodily strain
  4. The Market

    • Market context
    • Market drivers
    • New regulations banning gas powered lawn care equipment
    • Consumers' financial outlooks are increasingly optimistic
    • Graph 33: opinions on financial future, 2024
    • Market size and forecast
    • Retail sales and forecast of lawn and garden products
    • Market share/brand share
    • Sales of lawn and garden products, by company
  5. Appendix

    • Retail sales and forecast of lawn and garden products fan chart
    • Market definition
    • Consumer research methodology
    • Generations
    • Forecast
    • Forecast fan chart

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