US Lodging Market Report 2023

Find the latest consumer trends and current demands of the US lodging industry in this report. Inside the full report, you’ll find an in-depth analysis of hotels, homeshares, vacation rentals, and further segments. Read below to see some of our expert insights from this report.

US Lodging Industry Overview

This report finds that the US lodging industry is seeing a strong return to travel, with 80% of consumers having used paid accommodations in the past two years. Similarly, our Vacation Plans and Priorities Report shows seven in 10 had taken a vacation during the first half of 2022.

Meanwhile, Mintel’s hotel market insights reveal that economy and midscale hotel properties are the most popular, while all-inclusive resorts need to appeal to a wider audience — find out how and why in the full report.

Lodging Consumer Attitudes and Trends

Independent research conducted for this report finds that Smart TVs and soundproof windows are the top two desired in-room amenities for hotel guests. Consumer trends indicate that they don’t want any outside intrusion in their rooms, even if it’s just a virtual assistant. This ties in with a trend of seeking a stress-free experience, which we discuss in the next opportunities section.

As the US lodging industry continues to evolve, homeshares and vacation rentals are finding it difficult to stand out from not only hotels, but from each other. The vacation rental market may currently be at a disadvantage as fewer travelers see them as better value than homeshares. Details on this development and how providers should respond are outlined in the report.

• Hotel consumer trends: 43% of consumers want soundproof windows as part of their hotel rooms, showing a desire for an uninterrupted stay.
• The vacation rental market needs attention: 29% see homeshares as better value, while 21% show a preference on value for vacation rentals, when comparing the two lodging types.

Opportunities for Lodging Providers

Hotels can find additional revenue streams even with occupancy levels still yet to fully recover from the pandemic. Offer à la carte booking options to appeal to guests and boost revenues – just like flight seat selection, they can pre-book their preferred room in advance.

Overall, lodging providers should consider an important finding of this report: stress-free planning, booking, and checkout are essential for all types of lodging to capitalize on travelers’ desire for stress-free stays.

To reveal a comprehensive list of opportunities in the US lodging industry, buy the full report. Or, browse our holidays and travel market research, and find exactly what you’re looking for.

Topics Analysed in This Report

• How inflation has affected the choices travelers make in accommodations.
• The in-room amenities hotel guests value most.
• How short-term rental brands can differentiate from one another and from hotels.
• What makes all-inclusive resorts appealing.
• What travelers want from accommodations, beyond an over-night stay.

Definitions, and Companies Covered

For the purposes of this report, Mintel defines “lodging” as paid overnight accommodations catering to individuals or groups of travelers. Various brands are covered, including but not limited to Marriot, Hilton, Hyatt, Choice, Airbnb, Vrbo, and Expedia.

Expert Analysis from a Travel and Leisure Specialist

This report, written by Mike Gallinari, a leading travel and leisure analyst, delivers in-depth commentary and analysis to highlight current trends in the US lodging market and add expert context to the numbers.

Accommodations are back! Industry revenue and profits have recovered despite only domestic leisure travel fully getting back to pre-pandemic levels. Still, properties will need to increase their occupancy, and they’ll have to entice a travel population focused on value, ease, and control.

Mike Gallinari
Senior Travel & Leisure Analyst