This report provides comprehensive and current information and analysis of the US managing stress and mental wellbeing market including wellbeing market size, anticipated market forecast, relevant market segmentation, and industry trends for the Managing Stress and Mental Wellbeing market in the US.

Current health and wellbeing market trends

The portion of consumers who view their mental health as being very good increased 31% between 2020 and 2021, but Americans must remain focused on their mental wellbeing as the COVID-19 pandemic continues to cause upheaval in everyday life. Though the mental health industry has experienced a surge of new offerings to counteract the stress and psychological strain caused by the pandemic, consumers still feel uncertain when faced with managing or improving their mental health.

Health and wellbeing future trends

To stand out in a crowded marketplace, providers and brands must be able to demystify the journey from diagnosis to support.

Read on to discover more about the US Managing Stress and Mental Wellbeing consumer market, read our US Sleep Health Market Report 2021, or take a look at our other Health and Wellbeing Market research reports.

Quickly understand

  • The impact of the ongoing COVID-19 pandemic on mental health.
  • The state of Americans’ mental health and wellbeing.
  • Common symptoms and behaviors attached to mental health strain.
  • Which resources consumers trust for mental health support.

Covered in this report

Brands include: Alma, Spring Health, Purrble, Soulboost, NooWave, Moment, Twi, Mello, Headspace, Neurable, Silk, Ladies who Launch, Pure Leaf, Buy Buy Baby, Heights, SelfMade, Spotify, Facebook, Instagram, TikTok, Retreat Foods, Therapy Notebooks.

Expert analysis from a specialist in the field

This report, written by Sara Nettesheim, a leading analyst in the Health and Wellness sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The unprecedented challenges of the COVID-19 pandemic have tested the minds of Americans, and the mental health field is bursting with innovation to meet consumers’ shifting needs. Methods that once seemed improbable, such as on-demand, virtual therapy are now commonplace, but increased availability of resources has not yet translated to the successful acquisition of support for a significant portion of consumers. Brands, providers, and employers must work to match the appropriate products and services to their audiences’ unique needs.
Sara Nettesheim, Health & Wellness Analyst
Sara Nettesheim
Health and Wellness Analyst

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • COVID-19: US context
  2. Executive Summary

    • Top takeaways
    • Impact of COVID-19 on managing stress and mental wellbeing
      • Figure 1: Outlook of impact of COVID-19 on mental health impact and mental health services, 2022-27
    • Key consumer insights – Current challenges
    • Provide young consumers with support on their turf
      • Figure 2: Select attitudes toward stress and mental health, by age, 2021
    • Address women’s struggles with physical solutions
      • Figure 3: Physical signs of mental health strain, by age and gender, 2021
    • Alleviate workers’ stress to retain talent
      • Figure 4: Select mental health symptoms and behaviors, by stress experience during the COVID-19 pandemic, 2021
    • Key consumer insights – Looking ahead
    • Reevaluate systems of support for young children and parents
      • Figure 5: Select mental health conditions experienced, by parental status and children’s ages, 2021
    • Aging population will demand more
  3. Market Perspective

    • Spikes in mental health symptoms correlate with COVID-19 surges
      • Figure 6: Indicators of anxiety or depression based on reported frequency of symptoms during last 7 days, 2020-21
    • Spotlight on mental health prompts renewed focus among Americans
      • Figure 7: Attention paid to mental health, 2020 and 2021
      • Figure 8: Mental health status, 2020 and 2021
  4. Market Factors

    • Pandemic spurs developments in access and convenience
    • Virtual therapy will endure
      • Figure 9: Use of mental health professionals, 2020 and 2021
    • Employers improve mental health offerings
    • Mature population will require more care
  5. What’s Happening

    • Untangling the process of finding support
      • Figure 10: Instagram post, Alma
      • Figure 11: Spring Health’s Precision Mental Healthcare landing page
    • At-home solutions for children
      • Figure 12: Instagram post, Purrble
    • Sip and snack your way to mental wellness
      • Figure 13: Functional beverages with mental health claims
      • Figure 14: Instagram post, Mello
  6. What’s Next

    • Mental health’s one-stop shop
      • Figure 15: Headspace and Ginger merge to offer comprehensive care
    • Bolster diagnoses with science and convenience
      • Figure 16: Instagram post, Neurable
  7. The Consumer – Fast Facts

    • Maintain vigilance in the face of mental health improvement
    • Mental health conditions with a pandemic-era twist
    • Recognize wide array of mental health symptoms and side effects
    • Help consumers navigate mental health resources
    • Prioritize chronic stress by highlighting side effects
    • The limit does not exist for mental health education
  8. Mental Health Status

    • Consumers attend to mental health due to pandemic hardships
      • Figure 17: Change in mental health status, 2020 and 2021
    • Mental health varies greatly among young consumers
      • Figure 18: Mental health status, by age, 2021
      • Figure 19: Top topics within mental health conversations, by users aged 18-24 on Instagram, Reddit, and Twitter, 2021
      • Figure 20: Instagram post, Silk
    • Unfair expectations weigh on the minds of women
      • Figure 21: Mental health status, by gender, 2021
      • Figure 22: Mental health conditions experienced, by gender, 2021
      • Figure 23: Instagram post, Ladies Who launch
  9. Mental Health Conditions

    • Prolonged stress and anxiety cause increase in mental fatigue
      • Figure 24: Mental health conditions experienced, 2020-21
    • Students and young professionals face unique challenges
      • Figure 25: Repertoire of mental health conditions experienced, by age, 2021
      • Figure 26: Select mental health conditions experienced, by age, 2021
      • Figure 27: Top topics within mentions of stress, by users aged 18-24 on Instagram, Reddit, and Twitter, 2021
    • New parents’ struggles go unacknowledged
      • Figure 28: Select mental health conditions experienced, by parental status and children’s ages, 2021
      • Figure 29: Instagram post, buybuy BABY
      • Figure 30: Instagram post, buybuy BABY
  10. Mental Health Symptoms and Behaviors

    • All minds deserve support
      • Figure 31: Mental health symptoms and behaviors, by number of mental health conditions experienced, 2021
    • Mental strain has a cognitive cost for younger consumers
      • Figure 32: Cognitive signs of mental health strain, by age, 2021
      • Figure 33: Instagram post, Heights
    • Beauty on the inside yields beauty on the outside
      • Figure 34: Physical signs of mental health strain, by age and gender, 2021
      • Figure 35: Instagram post, Selfmade
  11. Mental Health Resources

    • Consumers utilize a wide array of resources
      • Figure 36: Mental health resources, 2020 and 2021
    • Not all resources are the right fit
      • Figure 37: Repertoire of mental health resources, 2021
      • Figure 38: Attitudes toward mental health, by repertoire of mental health resources used, 2021
      • Figure 39: Spotify Daily Wellness playlist
    • Young consumers see pros and cons of social media
      • Figure 40: Use of social media as a mental health resource, by age, 2021
      • Figure 41: TikTok mental health resources
  12. Stress and the COVID-19 Pandemic

    • Consumers rethink stress management
      • Figure 42: Stress experiences and behaviors, 2021
    • Explore the effects of pandemic stress
      • Figure 43: Select mental health symptoms and behaviors, by stress experience during the COVID-19 pandemic, 2021
      • Figure 44: Instagram post, Retreat Foods
  13. Attitudes toward Stress and Mental Health

    • Educate the public to avoid complacency
      • Figure 45: Agreement with select attitudes toward stress and mental health, 2020-21
    • To encourage Gen Z, consider the messenger
      • Figure 46: Select attitudes toward stress and mental health, by age, 2021
    • Employ tracking to provide understanding and control
      • Figure 47: Select attitudes toward mental health, by mental health conditions experienced, 2021
      • Figure 48: Instagram post, Therapy Notebooks
  14. Appendix – Data Sources and Abbreviations

    • Data sources
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
    • Terms

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