US Managing Stress and Mental Wellbeing Market Report 2023

To understand the broader industry trends within the US mental wellness market, purchase our complete market research report. The report features over 50 pages of statistics, market insights, and expert recommendations for the US wellness market and stress management industry. Our Managing Stress and Mental Wellbeing market report examines mental wellness market size, consumer behavior, and future trends. Read on to discover more about Mintel’s invaluable insights and analysis.

Mental Wellbeing Market Overview

Americans have become more attentive to their mental health needs following heightened periods of stress and uncertainty during the pandemic. This has caused them to seek personalized solutions for their individual needs in the mental wellness market. As consumers continue to focus on achieving a sound body and mind, brands can help them seek out solutions that help manage their emotions, improve their mood, and optimize cognitive performance.

Mental Wellness Market in the US – Consumer Behaviors

Over the last two years, consumers’ mental health status has improved as they have become more aware of their own mental health challenges and have adopted healthier habits to improve their overall wellbeing.

Despite recent progress, stigmas are still major barriers for those seeking to improve their mental health, highlighting a need for greater education around these topics and more accessible and self-guided options. Particularly with growing concerns around financial health/inflation, daily responsibilities, global conflict, and uncertainty about the future.

• Over one fourth of American adults are struggling to some extent with their mental health, indicating brands have an opportunity to step up to the plate with personalized and convenient solutions that fit with customers’ hectic lifestyles.
• 68% of Americans use entertainment to get away from the stress of everyday life, creating a new space for mental wellness solutions and conversations.
• Despite increased awareness, 22% of adults are still hesitant to use professional solutions to manage their mental health. Brands can use their platform to support education around topics that matter to their consumers.

Mental Wellbeing Market – Future Trends

Consumers will continue to face budgetary constraints and ongoing pressures. In order to resonate, brands will need to present personalized mental health solutions that align with the consumer’s specific needs and lifestyle behaviors. Brands can no longer use a one-size-fits-most approach for health and wellness, and will have to design products and messaging around their target customers’ key areas of need, particularly as consumers continue to make trade-offs amid inflationary pressures.

Health and wellness-focused brands will need to use judgment-free, self-sufficient, or private outlets to encourage consumers to speak more freely about their emotional health. Furthermore, brands can help to motivate consumers by encouraging them to adopt small, manageable changes that yield positive, long-term impacts on their mental health.

Read on to discover more about the US Managing Stress and Mental Wellbeing Market Report, read our Technology and Wellness Market Report, or take a look at our comprehensive Health and Wellbeing Market Research.

Quickly Understand

• American’s current mental health status and attention to mental health.
• Mental health conditions experienced.
• Mental health symptoms and behaviors.
• Drivers of poor mental health.
• General attitudes and behaviors towards mental health management.

Brands Covered in this Report

Bloom, Mindmed, Malla, Hims, Neurogum, Quiet Hours, Sofi, Rare Beauty.

Expert Analysis from a Specialist in the US Health and Wellbeing Market

This report, written by Ashley de Hechavarria, a leading analyst in the health and wellbeing industry, delivers in-depth commentary and analysis to highlight current trends in the US mental wellness market and add expert context to the numbers.

After facing heightened periods of stress during the pandemic, Americans are paying greater attention to their mental health and making conscientious efforts to boost their emotional wellbeing and cognitive performance. These efforts are paying off for many, with consumers overall reporting better mental health than before the pandemic. Still, over one in four Americans is struggling to some extent with their mental health, with consumers citing elevated rates of stress, anxiety, burn-out and mental fatigue. This highlights the need for continued efforts around de-stigmatizing these topics and more personalized options catering to individual health needs and lifestyle preferences. Aside from normalizing conversations around mental health, brands can help consumers by encouraging small, actionable behavior changes and making daily stressors easier to manage.

 

Ashley de Hechavarria
Health and Wellness Analyst