Description

Mass merchandisers are an attractive shopping option for consumers due to their curated product options, private label products and affordable prices.

Katie Hansen, Senior Analyst, Retail & eCommerce

Table of Contents

    • Key issues covered in this Report
  1. Executive summary

    • Consumer Insights

      • Consumer fast facts
      • Consumer fast facts (cont.)
      • Retailers shopped and shopping method
      • Graph 1: retailers shopped at in past 12 months – NET, 2023
      • Graph 2: retailers shopped, in-store, by gender and generation, 2023
      • Graph 3: retailers shopped, online, by gender and generation, 2023
      • Items purchased
      • Graph 4: items purchased at mass merchandisers in past 12 months, 2023
      • Graph 5: items purchased at mass merchandisers in past 12 months, by gender and generations, 2023
      • Graph 6: items purchased as mass merchandisers in past 12 months, by parental status and gender, 2023
      • Reasons for shopping mass merchandisers
      • Graph 7: reasons for shopping mass merchandisers, 2023
      • Graph 8: reasons for shopping mass merchandisers, by gender and generation, 2023
      • Graph 9: reasons for shopping mass merchandisers, by race and Hispanic origin, 2023
      • Graph 10: reasons for shopping mass merchandisers, by parental status, 2023
      • Private label brands purchased
      • Graph 11: private label brands purchased, 2023
      • Graph 12: private label brands purchased, by generation, 2023
      • Occasions for shopping at mass merchandisers
      • Graph 13: occasions for shopping at mass merchandisers, 2023
      • Graph 14: occasions for shopping at mass merchandisers, by generation, 2023
      • Graph 15: occasions for shopping at mass merchandisers, by gender, 2023
      • Graph 16: occasions for shopping at mass merchandisers, by parental status, 2023
      • Desired improvements
      • Graph 17: desired improvements, 2023
      • Graph 18: desired improvements, by race and Hispanic origin, 2023
      • Graph 19: desired improvements, by parental status, 2023
      • Attitudes toward mass merchandisers
      • Graph 20: attitudes toward shopping at mass merchandisers – shopping behaviors, 2023
      • Graph 21: attitudes toward shopping at mass merchandisers – pricing pressures, 2023
      • Graph 22: attitudes toward shopping at mass merchandisers – pricing pressures, by generation, 2023
      • Graph 23: attitudes toward mass merchandisers – retailer ethics, any agree, by generation, 2023
      • Graph 24: attitudes toward mass merchandisers – sustainability, any agree, by generation, 2023
      • Graph 25: attitudes toward mass merchandisers – monetary value, any agree, by generation, 2023
      • Graph 26: attitudes toward mass merchandisers – role of physical retail, any agree, by generation, 2023
    • Competitive strategies

      • Competitive strategies and market opportunities
    • The Market

      • Market context
      • Market drivers
      • Graph 27: Consumer Price Index change from previous year, 2021-23
      • Graph 28: Consumer Sentiment Index, 2018-23
      • Market size and forecast
      • Market segmentation
      • Graph 29: Total US retail sales and forecast of mass merchandisers, by segment, at current prices, 2018-28
    • Appendix

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      Market

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      Brand/Company

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      Data

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