US Non-chocolate Confectionery Market Report 2022
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Description
The US Non-Chocolate Confectionary Market Report 2022 identifies consumers’ attitudes towards non-chocolate candy, the industry revenue of non-chocolate confectionary in the US, and predicted growth in non-chocolate candy in the US. This report covers the US confectionary market size, market forecast, market segmentation and opportunities for non-chocolate candy brands by giving insight into industry trends for the US confectionary market.
Non-Chocolate Confectionary Industry in the US: Current Market Landscape
The US confectionery market is a diverse space, including a variety of flavors and textures, e.g. chewy, gummy and hard. Mintel’s non-chocolate candy market research shows that consumers are embracing this variety. Consumers turn to non-chocolate confectionary because it is fun, delicious, and an easy treat, especially in stressful and uncertain times. As a result, consumers are not significantly loyal to any one type of candy, resulting in many brand competing for US confectionary market share.
According to our non-chocolate candy report, most consumers shop the category for personal consumption. Almost half of consumers turn to non-chocolate confectionery at least once a week to treat themselves or fulfil a craving, opening up a variety of opportunities for non-chocolate candy due to the vast US confectionary market size – competition, however, is fierce.
Non-Chocolate Confectionary Industry in the US: Key Industry Trends & Opportunities for Non-Chocolate Candy
While indulgent, and technically non-essential in nature, the US confectionary market will be shielded from inflation due to the price point it offers and the positives associated with it. Some brands may even enjoy a boost from consumers trading down from other indulgence-focused categories, causing growth in non-chocolate candy. Another favorable aspect our non-chocolate candy report identifies, is the nostalgia that is often associated with types of non-chocolate confectionaries.
Therefore, the long-term growth in non-chocolate candy and the vast US confectionary market size remain protected. Instead, competition between brands remains the biggest US confectionary market challenge.
- US Non-Chocolate Candy Consumer Behaviors: 49% of consumers turn to non-chocolate confectionery at least once a week to treat themselves or fulfil a craving.
- US Confectionary Market Trends: 44% of consumers have purchased chewy candy when buying non-chocolate confectionary in the past 3 months.
- US Confectionary Market Opportunities: 85% of buyers make non-chocolate confectionary purchases for themselves.
- Industry Revenue of Non-Chocolate Confectionary: The US confectionary market has seen a rise in sales of 30.9% since 2019.
Opportunities for Non-Chocolate Candy & Future Trends
The versatility of the non-chocolate confectionary industry in the US will continue to shine, with nostalgia still a winner. Innovation, according to our non-chocolate candy report, remains most appealing to younger, more explorative generations as they gain purchasing power.
Due to the large US confectionary market size, brands will face continued competition to grab attention in a competitive US confectionary market. Keeping things interesting with innovation is one of several opportunities for non-chocolate candy. Further, as potential economic uncertainties challenge innovation, engaging with consumers may be a relatively low-cost solution to create excitement around current offerings on social media or other platforms.
Read on to discover more details or take a look at all of our US Confectionary Market Research.
Quickly Understand
- Non-chocolate confectionery purchase details (type, season).
- Non-chocolate confectionery purchase recipients.
- Influences on change in non-chocolate confectionery consumption.
- Associations with purchase location.
- Factors important to non-chocolate confectionery purchase.
- Frequency of non-chocolate confectionery use for occasions.
Covered in this Report
Products: Hard candy, seasonal candy (Halloween, Christmas, etc.), chewy candy, licorice, sugar-free candy, specialty nut and coconut candies.
Brands: Mars Incorporated (Skittles, Life Savers, Starburst, Wrigley’s), Ferrera Candy Company (Brach’s, Ferrera, Nerds, Sweetarts, Trolli, Fun Dip, Black Forest), The Hershey Company (Jolly Ranchers, Reese’s), Mondelēz International Inc (Sour Patch Kids, Swedish Fish), Tootsie Roll Industries (Tootsie, Charms), Haribo of America, Storck USA LP (Werther’s), Just Born Inc, The Topps Company Inc, Perfetti Van Melle (Airheads), Impact Confection, Spangler Candy Company (Dum Dum), Just Born (Peeps), Frankford Candy LLC, Galerie Candy and Gifts, The Topps Company Inc (Ring Pop), and many more.
Expert Analysis from a Specialist in the Field
This report, written by Kelsey Olsen, a leading analyst in the Food & Drink sector, delivers in-depth commentary and analysis to highlight current trends in the US confectionary market, and adds expert context to the numbers.
The biggest strengths of non-chocolate confectionery are in its variety of taste, texture and overall experience while also meeting the need for personal treating and snacking. The foundation for the US confectionary market is strong, but split, as consumers are not necessarily loyal to brand or even product attributes. Brands will benefit from finding a sweet spot, creating intrigue with new ideas while maintaining aspects of nostalgia and comfort that make this market shine.
Kelsey Olsen
Research Analyst – Food & Drink
Table of Contents
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Overview
- What you need to know
- This Report looks at the following areas
- Definition
- Market context
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Executive Summary
- Top takeaways
- Market overview
- Figure 1: Total US sales and fan chart forecast of non-chocolate confectionery market, at current prices, 2017-27
- Figure 2: Category outlook, 2022-27
- Opportunities and challenges
- Consumers are split on types
- Figure 3: Non-chocolate confectionery purchase types, 2022
- Tap into the “treat yourself” narrative
- Figure 4: Non-chocolate confectionery consumption frequency of use to improve mood, by age, 2022
- Meet personal convenience
- Figure 5: Reasons for increased non-chocolate confectionery consumption
- Win over daily treaters to win sales
- Figure 6: Non-chocolate confectionery consumption as a treat frequency, by age, 2022
- While inflation may pose a challenge, non-chocolate candy’s role as personal treat is strong
- Figure 7: Non-chocolate confectionery recipients – NET- any non-chocolate candy purchased, by household income, 2022
- Some segments are simply smaller
- Figure 8: Purchases of licorice, by age, 2022
- Key consumer insights
- Variety meets many needs and cravings
- Non-chocolate confectionery provides personal, sweet moments
- Convenient, accessible confectionery appeals to the masses
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Market Size and Forecast
- Sweet sales momentum not expected to sour any time soon
- Figure 9: Total US sales and fan chart forecast of non-chocolate confectionery market, at current prices, 2016-26
- Figure 10: Total US sales and forecast of non-chocolate confectionery market, at current prices, 2016-26
- Sweet sales momentum not expected to sour any time soon
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Segment Performance
- Just keep chewing
- Figure 11: Sales of market, by segment, 2021
- Figure 12: Total US retail sales and forecast of non-chocolate confectionery, by segment, at current prices, 2017-27
- Other retailers outpaced
- Figure 13: Total US retail sales of non-chocolate confectionery, by channel, at current prices, 2017-22
- Just keep chewing
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Market Factors
- Affordability may shield from inflation
- Figure 14: US raw sugar price, duty fee paid, New York, monthly, quarterly, and by calendar year, since 2000
- Recessionary impacts on innovation: a historical perspective
- Figure 15: New item launches of Licorice; Lollipops; Marshmallows; Mixed Assortments; Other Sugar Confectionery; Pastilles, Gums, Jellies & Chews; Sticks, Liquids & Sprays; and Toffees, Caramels & Nougat, 2000-2021
- Personal indulging may counter declining population of children
- Figure 16: Purchase receivers, non-chocolate confectionery vs chocolate confectionery, 2022
- Confectionery continues to solidify roles in balanced routines
- Figure 17: Change in confectionery consumption vs last year, 2022
- Affordability may shield from inflation
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Market Share/Key Players
- Legacy brands growing sales across board with some share changes
- Figure 18: Multi-outlet sales of non-chocolate confectionery, by leading companies, rolling 52 weeks 2021 and 2022
- Hard candy tops growth % year over year
- Figure 19: Multi-outlet sales of hard candy, by leading companies and brands, rolling 52 weeks 2021 and 2022
- Tis the season to be “lolly”
- Figure 20: Multi-outlet sales of seasonal candy, by leading companies and brands, rolling 52 weeks 2021 and 2022
- The comfort of chewy
- Figure 21: Multi-outlet sales of chewy candy, by leading companies and brands, rolling 52 weeks 2021 and 2022
- Licorice led by old identities with some new ideas
- Figure 22: Multi-outlet sales of licorice, by leading companies and brands, rolling 52 weeks 2021 and 2022
- Other non-chocolate confectionery is opportunity for fun success
- Figure 23: Multi-outlet sales of other non-chocolate confectionery, by leading companies and brands, rolling 52 weeks 2021 and 2022
- Legacy brands growing sales across board with some share changes
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Competitive Strategies and Market Opportunities
- Some like it hot
- Figure 24: Unique flavored candy products, 2022
- BFY looks to low sugar and beyond
- Figure 25: Better for you candy products, 2022
- Better for “us”
- Figure 26: candy brand initiatives, 2022
- Create a buzz with descriptors
- Figure 27: Descriptive product examples, 2022
- Extend the Brand connects to now and (back) then
- Figure 28: Extend the brand product examples, 2022
- Consumers crave experience
- Figure 29: Starburst Airs Market – Los Angeles pop-up shop, 2022
- Sharable snacking options offer variety
- Figure 30: Candy Platters – packaged product and tiktok creation
- Marshmallows inspire beyond the classic summertime treat
- Figure 31: Marshmallow product innovation, 2022
- Licorice with a twist
- Figure 32: Wiley Wallaby’s Licorice Innovation, 2022
- Some like it hot
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The Non-chocolate Confectionery Consumer – Fast Facts
- Variety is the name of the game
- Support strong role as personal treat
- Non-chocolate confectionery’s positives are winning, while interests in subtractions are niche
- Sweet, sweet convenience
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Purchase of Non-chocolate Confectionery
- Expand repertoires as consumers are less tied to one type
- Figure 33: Non-chocolate confectionery purchases, 2022
- Kids tip the scale on gendered differences in purchasing
- Figure 34: Non-chocolate confectionery purchases, by gender, 2022
- Versatility wins younger candy consumer
- Figure 35: non-chocolate confectionery purchases, by age, 2022
- Expand repertoires as consumers are less tied to one type
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Household Non-chocolate Confectionery Recipients
- Embrace candy’s role as personal purchase, explore sharable opportunity
- Figure 36: Non-chocolate confectionery recipients – NET – any non-chocolate candy purchased, 2022
- Like an adult in a candy store
- Figure 37: Non-chocolate confectionery recipients, NET – any chocolate candy, by parental status, 2022
- Sharing is caring for Gen Z
- Figure 38: Non-chocolate confectionery recipients – NET – any non-chocolate candy purchased, by generation, 2022
- Tightened budgets don’t hamper personal purchase
- Figure 39: Non-chocolate confectionery recipients – NET – any non-chocolate candy purchased, by household income, 2022
- Embrace candy’s role as personal purchase, explore sharable opportunity
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Non-chocolate Confectionery Purchase Details
- Consumer purchases are not sticky
- Figure 40: Non-chocolate confectionery purchase details, 2022
- Non-chocolate can meet the “me moment” with different sizes
- Figure 41: Non-chocolate confectionery purchase details, by age, 2022
- Open up ideas and inspire occasions specific to formats
- Figure 42: Non-chocolate confectionery purchase details, by parental status, 2022
- Consumer purchases are not sticky
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Seasonal Non-chocolate Confectionery Purchases
- Consistent, yet much to be desired across holiday purchases
- Figure 43: Seasonal non-chocolate confectionery purchases – NET – any holiday themed, 2022
- Foster festivity beyond kids with nostalgia
- Figure 44: Seasonal non-chocolate confectionery purchases – NET – any holiday themed, by parental status, 2022
- Consistent, yet much to be desired across holiday purchases
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Change in Non-chocolate Confectionery Consumption
- A small, sweet treat to meet the occasions
- Figure 45: Change in non-chocolate confectionery consumption, 2022
- Men are finding room for sweets
- Figure 46: Change in non-chocolate confectionery consumption, by gender, 2022
- Provide sweet moments to parents
- Figure 47: Change in non-chocolate confectionery consumption, by parental status, 2022
- Accessibility will win as budgets tighten
- Figure 48: Change in non-chocolate confectionery consumption, by income level, 2022
- A small, sweet treat to meet the occasions
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Reasons for Decreased non-Chocolate Confectionery Consumption
- While small, don’t disregard sugar concerns
- Figure 49: Reasons for decreased non-chocolate confectionery consumption, 2022
- While small, don’t disregard sugar concerns
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Reasons for Increased Non-chocolate Confectionery Consumption
- Convenience drives increased consumption
- Figure 50: Reasons for increased non-chocolate confectionery consumption
- BFY brands may make gains with male consumers
- Figure 51: Reasons for increased non-chocolate confectionery consumption, by gender, 2022
- Indulgence will win over the nonparent
- Figure 52: Reasons for increased non-chocolate confectionery consumption, by parental status, 2022
- Convenience drives increased consumption
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Non-chocolate Confectionery Purchase Location
- Inspire purchase beyond the impulse buy
- Figure 53: Non-Chocolate confectionery purchase location, 2022
- Appeal to genders through appealing stores
- Figure 54: Non-chocolate confectionery purchase location, by gender, 2022
- Gen Z and the impulse purchase
- Figure 55: : Non-chocolate confectionery purchase location, by generation, 2022
- Inspire purchase beyond the impulse buy
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Non-chocolate Confectionery Purchase Factors
- Ease the purchase decision with familiarity and fun
- Figure 56: Non-chocolate confectionery purchase factors, 2022
- Ease uncertainties with trial opportunities
- Figure 57: Non-chocolate confectionery purchase factors, by gender, 2022
- Familiarity with a twist can appeal to young adults
- Figure 58: Non-chocolate confectionery purchase factors, by age, 2022
- Ease the purchase decision with familiarity and fun
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Non-chocolate Confectionery Consumption Occasions and Frequency
- Non-chocolate confectionery is a positive addition to routines
- Figure 59: Non-chocolate confectionery consumption occasions and frequency, NET – At least once a week, 2022
- Solidify “treat yourself” messaging with younger consumers
- Figure 60: Non-chocolate confectionery consumption as a treat frequency, by age, 2022
- Find the convenience and indulgence sweet spot
- Figure 61: Non-chocolate confectionery snacking frequency, by gender and age, 2022
- Non-chocolate confectionery is a positive addition to routines
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Appendix – Data Sources and Abbreviations
- Data sources
- Sales data
- Forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
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Appendix – The Market
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- Figure 62: Total US retail sales and forecast of non-chocolate confectionery, at inflation-adjusted prices, 2017-27
- Figure 63: Total US retail sales and forecast of hard candy, at inflation-adjusted prices, 2017-27
- Figure 64: Total US retail sales and forecast of seasonal candy, at inflation-adjusted prices, 2017-27
- Figure 65: Total US retail sales and forecast of chewy candy, at inflation-adjusted prices, 2017-27
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- Figure 66: Total US retail sales and forecast of licorice, at inflation-adjusted prices, 2017-27
- Figure 67: Total US retail sales and forecast of other non-chocolate confectionery, at inflation-adjusted prices, 2017-27
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About the report
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