Description

This report provides comprehensive and current information and analysis of the on-premise restaurant technology market including on-premise restaurant technology market size, anticipated market forecast, relevant market segmentation, and industry trends for the on-premise restaurant technology market in the US.

Current market landscape

The pandemic disrupted routines mean mealtimes and dining out continue to be up for grabs and somewhat fluid, forcing operators to find ways to serve ever diversifying diner needs while also balancing the impact of the labor crisis and inflation. On-premise restaurant technology like tablets, kiosks, digital signage, and payment options have been valuable tools in delivering convenience that has supported the industry in its recovery. Yet, while consumer comfort with current tech is strong, interest in cutting edge, cost-saving technology like robots and AI is somewhat lackluster, suggesting that diners are not quite clear on what personal benefits restaurant tech provides to them just yet.

While personal safety and sanitation may have been an original catalyst for some restaurant technology (think QR codes), ongoing investment strategies for diner-facing technology should be focused on delivering benefits that create efficiencies for the diner that continually convey personal value. As diners and operators contend with elevated food costs, ensuring a smooth and enjoyable experience through tech can make discretionary spending on dining out worth the price.

Diner participation is a key piece of the equation for successful tech investment and that has been met with some resistance among a small group with concerns about data privacy and the loss of the traditional dining out experience. In addition to providing multiple paths to ordering and purchase, brands should ease reluctant users into tech acceptance via transparency and rewards for early adopters.

Market share and key industry trends

The needs for value, convenience, and speed are ever-expanding, but some consumers feel that restaurant technology isn’t meeting them yet.

  • 27% of Gen Zs feel that they spend less money when ordering in person and may begin to associate tech usage with spending impulsively and therefore refraining from using it altogether.
  • 23% of parents feel it is difficult to order large amounts of food using technology, and even more feel that their orders are completed with more speed and accuracy in person.

Future market trends in on-premise restaurant technology

On-premise technology is not yet a catalyst for actual restaurant visitation, but it may be going forward given Gen Z and Millennial interest. While the benefits of technology can ease the dining experience and even put an operator in the consideration set, it’s still good quality food and drink that diners fundamentally seek. Making clear connections between the benefits of on-premise technology and meal satisfaction will facilitate and validate continued adoption of emerging technology.

Read on to discover more about the on-premise restaurant technology consumer market, read our U.S Full Service Restaurants Market Report 2021, or take a look at our other Pubs, Clubs And Restaurants market research reports.

Quickly understand the on-premise restaurant technology market

  • Current trends in back-of-the-house and front-of-the-house restaurant technology.
  • Consumer comfort levels with using on-premise restaurant technology.
  • Motivators and deterrents to restaurant technology usage, and interest in innovative tech concepts.

Covered in this on-premise restaurant technology market report

Brands include: Chipotle, White Castle, Wing Zone, Panera, Inspire Brands, KFC, Chili, Shake Shack, Bluebird, Taco Bell, Red Robin, Chuck E Cheese.

Expert analysis from a specialist in the field

This report, written by Varchasvi, a leading analyst in the Foodservice sector, delivers in-depth commentary and analysis of on-premise restaurant technology market research to highlight current trends and add expert context to the numbers.

On-premise technology offers operators and consumers the path to a common goal – a seamless dining experience featuring high quality food. By implementing the right technologies, restaurants can make operations efficient and deliver on consumers’ expanded needs for value, convenience, speed while also offering highly personalized experiences that build consumer loyalty.
Varchasvi, Foodservice Analyst, Mintel Menu Insights
Varchasvi
Analyst, US Foodservice and Mintel Menu Insights

Table of Contents

  1. Overview

    • What you need to know
      • This Report looks at the following areas
        • Definition
          • Market context
          • Executive Summary

              • Top takeaways
                • Figure 1: Category outlook, 2022-27
              • Challenges and opportunities
                • Not everyone’s onboard with restaurant tech yet
                  • Figure 2: Technology attitudes, 2022
                • Focus on providing value through tech
                  • Figure 3: Technology usage deterrents, 2022
                • Tech or no tech, give diners the power of choice
                  • Figure 4: Technology use motivators, 2022
              • Market Factors

                • Tackling labor challenges through on-premise technology
                  • Rising grocery prices can be a positive sign for restaurant visitation
                    • Figure 5: 12-month change in CPI for food at home and away from home, July 2021-22
                • Competitive Strategies and Market Opportunities

                  • Connect your tech 
                    • Figure 6: Consumer comfort in using on-premise technology, 2022
                  • Back of house ops getting smarter
                      • Figure 7: Robotic kitchen tech, 2022
                    • High (and low) tech dining rooms serve up convenience and fun
                      • Retain the human elements of dining
                      • The On-premise Technology Consumer – Fast Facts

                        • Consumer Comfort with On-premise Technology

                          • Positivity for tech means diners are ready for more
                              • Figure 8: Consumer comfort with on-premise technology, 2022
                            • Millennials want access at their fingertips
                              • Figure 9: Consumer comfort with on-premise technology, by generation, 2022
                          • Motivations for Technology Use

                            • Altered routines mean greater need for diverse paths to dining
                              • Figure 10: Technology use motivators, 2022
                            • Give parents more control through balance
                              • Figure 11: Technology usage motivators, 2022
                          • Deterrents to Technology Use

                            • Integrate tech to deliver on value
                              • Figure 12: Technology usage deterrents, 2022
                            • Tangible value is a must have
                              • Figure 13: Technology usage deterrents, by generation, 2022
                            • Make technology a family affair
                              • Figure 14: Technology usage deterrents, by parental status, 2022
                          • Tech Visibility across Restaurant Segments

                            • LSRs lead in the tech game
                              • Figure 15: Tech visibility across restaurant segments, 2022
                            • FSRs and technology are not incongruous
                              • Figure 16: Tech visibility across restaurant segments, 2022
                          • Technology Attitudes

                            • Ease tech concerns with transparency, rewards
                              • Figure 17: Technology attitudes, 2022
                              • Figure 18: Technology attitudes, by generation, 2022
                          • Interest in On-premise Technology

                            • Cutting edge tech met with low interest, for now
                              • Figure 19: Interest in on-premise technology, 2022
                            • Novelty tech may best resonate in already interactive segments
                              • Figure 20: Interest in on-premise technology, by gender, 2022
                            • Personalization a draw for valuable Millennial diners
                              • Figure 21: Interest in on-premise technology, by generation 2022
                          • Appendix – Data Sources and Abbreviations

                            • Data sources
                              • Consumer survey data
                                • Abbreviations and terms
                                  • Abbreviations

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