Discover how consumers are participating in outdoor recreation in the US with this report. Covering outdoor recreation and sporting activities, this report provides a robust foundation for brands in the sports and outdoors industry—to understand how and why consumers enjoy outdoor activities.

Below, we provide the key topics covered and offer select findings from the report.

Key Topics Covered

  • Consumers’ outdoor recreation participation and interest.
  • Activity participation frequency and locations.
  • Influential sources and primary motivations.
  • Attitudes toward outdoor recreation and sporting activities.

Outdoor Recreation Consumer Statistics

  • More than four out of five consumers take part in outdoor activities. Since pandemic restrictions, consumers have recalibrated their participation in outdoor recreation. Many are now showing enthusiasm.
  • Almost three-quarters trust specialty stores to be knowledgeable. Most consumers participating in outdoor recreation trust retailers to provide the expertise they need—a reason to leverage this in communication.
  • Running or walking outdoors is the most popular activity. In fact, it’s two to three times more participated in than other outdoor activities. For outdoor sports, basketball leads participation with its accessibility and affordability.

Despite certain activities leading participation, many are highly engaged in other activities, signifying the importance of maintaining reach beyond the most popular. For example, younger adults show notable interest in activities like snow sports and hunting.

Outdoor Recreation Market Opportunity

Millennials are the biggest generation in the US and show the most interest in outdoor recreation and sporting activities. This means it will be pivotal for brands to connect with this demographic segment. First-time promotions, training courses, and incentive programs could appeal to this group if offered.

For a complete analysis of consumer trends in outdoor recreation, buy the full report. You may also be interested in browsing our leisure time consumer research.

Brands Analyzed

The competitive landscape of brands in outdoor recreation is covered in this report. Brands analyzed include Wilson, Dick’s Sporting Goods, PacSun, PUMA, LaMelo Ball, Sketchers and more.

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Expert Analysis

Leading analyst Gabe Sanchez delivers expert insights with this report.

Outdoor recreation and sporting activities remain popular, but it will become increasingly important for brands and retailers to combat barriers to access.

Gabe Sanchez,, Automotive Analyst


Gabe Sanchez
Mintel Analyst

Table of Contents

    • Key Issues Covered in this Report
  1. Executive Summary

  2. Consumer Insights

    • Consumer fast facts
    • Outdoor activity participation
    • Graph 1: outdoor activity participation, 2023
    • Graph 2: type of outdoor and sporting activity participation, 2023
    • Graph 3: type of outdoor and sporting activity participation, runners/walkers vs overall, 2023
    • Graph 4: attitudes toward specialty stores (% any agree), 2023
    • Graph 5: type of outdoor and sporting activity participation, by age, 2023
    • Graph 6: type of outdoor and sporting activity participation, men vs women, 2023
    • Outdoor team sports participation
    • Graph 7: outdoor team sports participation, 2023
    • Graph 8: attitudes toward outdoor spaces and meeting people (% any agree), team sports participants vs overall, 2023
    • Graph 9: outdoor team sports participation, men vs women, 2023
    • Outdoor recreation & sporting activities interest
    • Graph 10: consumer interest in outdoor activities, 2023
    • Graph 11: attitudes toward outdoor activities (% any agree), by age, 2023
    • Graph 12: consumer interest in outdoor activities, by age, 2023
    • Participation frequency
    • Graph 13: participation frequency, 2023
    • Graph 14: barrier-related attitudes toward outdoor activities (% any agree), by age, 2023
    • Graph 15: participation frequency, by age, 2023
    • Graph 16: participation frequency, by household income, 2023
    • Participation locations
    • Graph 17: participation location, 2023
    • Graph 18: agreement with “I tend to participate in outdoor activities less often now that indoor activities are safer again”, by age, 2023
    • Graph 19: participation location, by age, 2023
    • Graph 20: participation location, men vs women, 2023
    • Graph 21: participation location, parents vs overall, 2023
    • Graph 22: participation location, by area, 2023
    • Influential sources
    • Graph 23: influential sources, 2023
    • Graph 24: influential sources, men vs women, 2023
    • Graph 25: influential sources, by age, 2023
    • Graph 26: influential sources, moms vs dads, 2023
    • Motivations
    • Graph 27: reasons for participation, 2023
    • Graph 28: reasons for participation (select), by age, 2023
    • Graph 29: reasons for participation (select), by age, 2023
    • Attitudes toward corporate social responsibility
    • Graph 30: attitudes toward outdoor brands, by age, 2023
    • Graph 31: attitudes toward outdoor brands, by race and Hispanic origin, 2023
  3. Competitive Strategies

    • Opportunities
  4. The Market

    • Market context
    • Market drivers
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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