US Pasta and Noodles Market Report 2022

This report provides comprehensive and current information and analysis of the Pasta and Noodles market including Pasta and Noodles market size, pasta and noodles market share, anticipated market forecast, relevant market segmentation, and industry trends for the Pasta and Noodles market in the US.

Current market landscape

Consumption of pasta is almost ubiquitous, with 95% of people eating pasta within the past three months. Yet, its use is largely confined to dinner, with barely over half of consumers eating pasta at lunch, and its use as a snack or for special occasions all but an afterthought. Nevertheless, there is opportunity to grow pasta in these lesser-used occasions, likely by drawing inspiration from more-engaged pasta consumers: fully a third of the category’s highest-repertoire consumers indicate they eat pasta as a snack, and there is an array of possibilities for extending usage occasions for pasta, whether as pasta chips or even noodle-based waffles.

Future market trends in Pasta and Noodles

For at-home food categories such as pasta, the impact of inflation could and should be relatively positive, translating into fewer meals eaten in restaurants, in favor of more-affordable at-home meals. And even for pasta segments that typically carry a higher price tag (refrigerated and frozen options), there is opportunity for brands to position their products as an affordable “trade down” from restaurants but a “trade up” from lower-cost alternatives.

Amid the rising inflation, consumers will likely maximize the perceived value of sales of shelf-stable pastas and pasta mixes. Stocking-up behaviors will likely be consumer reactions to higher prices, attempting to lock in a price with a product that can be stored relatively indefinitely.

Read on to discover more about the Pasta and Noodles consumer market, read our US Cooking Sauces, Pasta Sauces and Marinades Market Report 2021, or take a look at our other Pasta, Rice and Noodles Market research reports.

Quickly understand the US pasta and noodles market

• Pasta/noodle consumption.
• Pasta/noodle usage occasions.
• Pasta/noodle purchase drivers.
• Behaviors with pasta/noodles.
• Innovation in pasta/noodles.
• Attitudes toward pasta/noodles.

Covered in this report

Brands include: Velveeta, Cracker Barrel, Kraft Heinz, Annie’s Homegrown, General Mills’, Betty Crocker, Barilla, Banza, Veggiecraft Farms, Rana Meal Solutions, General Mills, TreeHouse Foods, Unilever, Buitoni Food Company, Post Holdings, Maruchan, Skinner Pasta, Mueller’s Pasta.

Expert analysis from a specialist in pasta and noodles market research

This report, written by Billy Roberts, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis on the pasta and noodles market to highlight current trends and add expert context to the numbers.

While the last two plus years have provided a windfall for the category, there is still work for brands to do. The issues that once stifled growth persist. Still, consumers are well engaged drawn undoubtedly for the versatility, convenience and affordability of most products. To sustain some of the momentum and preserve gains, brands will need to help consumers get past their perceived limitations in occasions, applications and even health.

Billy Roberts
Sr. Analyst, Food and Drink