Description

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Pest Control and Repellents: Incl Impact of COVID-19 – US market, and the behaviours, preferences and habits of the consumer.

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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

The $12.2 billion pest control market has seen consistent growth in recent years – a trend that’s expected to continue through the COVID-19 outbreak, particularly as consumers deepen their investments in home maintenance and improvement. Pre-pandemic, sales significantly benefited from the gradual addition of natural pest control products; however, increased focus on the balance between ingredient safety and efficacy indicates that natural claims alone won’t be enough to sustain the category.

Expert analysis from a specialist in the field

Written by Madelyn Franz, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The pest control category has proven itself to be incredibly resilient. Despite mounting financial pressures due to COVID-19 and the subsequent recession, both the at-home and professional services segments are expecting modest growth over the next several years. That said, in addition to consumers traveling less and lowering the risk of spreading pests, the category is maturing and slowed innovation may further stop this momentum in its tracks. Consumers are demanding scientifically-validated, healthy pest management solutions with proof of concept to boot Madelyn Franz
Household Analyst

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Definition
          • COVID-19: Market context
            • Economic and other assumptions
            • Executive Summary

                • Top takeaways
                  • Market overview
                    • Figure 1: Total US sales and fan chart forecast of market, at current prices, 2015-25
                    • Figure 2: Total US sales and forecast of pest control products and services, at current prices, 2015-25
                  • Impact of COVID-19 on pest control
                    • Figure 3: Short-, medium- and long-term impact of COVID-19 on pest control, August 2020
                  • Opportunities and Challenges
                    • At-home products and professional services battle for consumers’ pest needs
                      • Figure 4: Pest control and repellent usage, June 2020
                    • Connection to the outdoors drives outdoor pest control
                      • Innovation opportunity knocks on the door of healthy homes
                        • Figure 5: Sanitizing pest control spray
                      • Highlight natural products, and how they’re effective
                        • Figure 6: Ingredients: safety vs reliability, June 2020
                        • Figure 7: Zevo, by P&G
                      • Evolve the ecommerce experience
                        • Figure 8: Purchasing channels, 2018 and 2020, June 2020
                    • The Market – Key Takeaways

                      • Demand for pest control flutters forward
                        • Weathering the weather patterns
                          • Pesticides that sanitize
                          • Market Size and Forecast

                            • Sales crawl upward
                              • Figure 9: Total US sales and fan chart forecast of market, at current prices, 2015-25
                              • Figure 10: Total US sales and forecast of pest control products and services, at current prices, 2015-25
                            • Influential macroeconomic factors
                              • Additional market considerations
                                • Figure 11: Key drivers affecting Mintel’s market forecast, 2015-25 (prepared on July 31, 2020)
                              • Impact of COVID-19 on pest control
                                • Figure 12: Short-, medium- and long-term impact of COVID-19 on pest control, August 2020
                              • Lockdown
                                • Re-emergence
                                  • Recovery
                                    • COVID-19: US context
                                      • Learnings from the last recession
                                        • Pest control is a resilient category
                                          • Figure 13: Total retail sales of pest control and repellents, growth rate by segment, at current prices, 2008-12
                                      • Segment Performance

                                        • At-home products take a temporary lead
                                          • Figure 14: Total retail sales of pest control and repellents, growth rate by segment, at current prices, 2015-25
                                      • Market Factors

                                        • Climate change stings
                                          • Millennials want to be where the people aren’t
                                            • Figure 15: Murphy’s Naturals Backyard Bundle
                                          • Spreading like the plague…literally
                                            • Figure 16: Vector-Borne Diseases in the United States, 2004-18
                                            • Figure 17: OFF! Deep Woods protects against top mosquito-borne vector illnesses
                                          • Coming soon, to a bug spray near you
                                            • Figure 18: CDC and EPA register new repellent ingredient
                                        • Market Opportunities

                                          • Modern pest problems call for modern pest solutions
                                            • Figure 19: Examples of emerging pest control technology, 2017-20
                                            • Figure 20: Remote drone inspections
                                          • Protect and disinfect
                                          • Companies and Brands – Key Takeaways

                                            • COVID-19 brings us back to the great outdoors
                                              • Private label gets stung
                                                • Click subscribe on pest control
                                                • Market Share

                                                  • Outdoor products are flying off the shelves
                                                    • Figure 21: US multi-outlet sales of pest control and repellents, by segment, rolling 52 weeks 2019 and 2020
                                                  • Big brands fight back against PL competitors
                                                    • Figure 22: US multi-outlet sales of pest control and repellents, by leading companies, rolling 52 weeks 2019 and 2020
                                                • Competitive Strategies

                                                  • Subscription boxes are buzzworthy
                                                    • Partnerships take pest control from “ew” to “ooh”
                                                      • Figure 23: Pest control brand collaborations
                                                  • The Consumer – Key Takeaways

                                                    • The Tenets of Pest Control
                                                      • Performance needs proof
                                                        • COVID-19 prompts ecommerce shift
                                                          • Expertise is a matter of opinion
                                                          • Understanding Pest Control Needs

                                                            • Small pests are getting squelched
                                                              • Figure 24: Pest issues, June 2020
                                                            • Location, location, location
                                                              • Figure 25: Pest issues, by region, June 2020
                                                            • There’s no clear winner
                                                              • Figure 26: Application effectiveness: at-home/DIY vs professional services, June 2020
                                                              • Figure 27: Application effectiveness: at-home/DIY vs professional services, by region, June 2020
                                                            • Searching for a forever fix
                                                              • Figure 28: Effect timing: speed vs duration, June 2020
                                                              • Figure 29: Combat Max Ant Gel Bait
                                                            • Performance is queen
                                                              • Figure 30: Ingredients: safety vs reliability, June 2020
                                                              • Figure 31: Zevo, by P&G
                                                            • Natural ingredients play a bigger role for parents
                                                              • Figure 32: Ingredients: safety vs reliability, by parental status, June 2020
                                                          • Pest Control and Repellent Usage

                                                            • Pest control is a priority
                                                              • Figure 33: Pest control and repellent usage, June 2020
                                                            • Repellents lose their draw
                                                              • Figure 34: Pest control and repellent usage, June 2018 and 2020
                                                            • Young Millennials try DIY
                                                              • Figure 35: Pest control and repellent usage, by generation, June 2020
                                                          • Overview: At-home Pest Control and Repellents

                                                            • At-home pest control is all about ease
                                                              • Figure 36: purchase considerations, by type of pest control, June 2020
                                                            • With age comes expertise
                                                              • Figure 37: At-home pest control purchase considerations, by age, June 2020
                                                            • Buying At-home Pest Control
                                                              • COVID-19 brought pest control online
                                                                • Figure 38: Purchasing channels, 2018 and 2020, June 2020
                                                              • Convenience and selection drive retailer selection
                                                                • Figure 39: Pest control retailers, June 2020
                                                              • Pest control by mail
                                                                • Figure 40: Pest control retailers, by age and parental status, June 2020
                                                                • Figure 41: Pest control extensions
                                                            • Overview: Pest Control Services

                                                              • Trust the experts
                                                                • Figure 42: Detailed purchase considerations, by type of pest control – product attributes, June 2020
                                                              • Familiarity breeds loyalty
                                                                • Figure 43: Professional pest control and homeownership status, June 2020
                                                              • Services are ancillary to at-home products
                                                                • Figure 44: Attitudes toward pest control services, June 2020
                                                            • Attitudes toward Pest Control and Repellents

                                                              • Pest control and tech go hand-in-hand
                                                                • Figure 45: Attitudes toward pest control and repellents, June 2020
                                                              • Parents want to feel confident in their decisions
                                                                • Figure 46: Attitudes toward pest control and repellents, by parental status, June 2020
                                                            • Appendix – Data Sources and Abbreviations

                                                              • Data sources
                                                                • Sales data
                                                                  • Forecast
                                                                    • Consumer survey data
                                                                      • Direct marketing creative
                                                                        • Abbreviations and terms
                                                                          • Abbreviations
                                                                          • Appendix – The Market

                                                                              • Figure 47: Total US retail sales and forecast of pest control products and services, by segment, at current prices, 2018 and 2020
                                                                              • Figure 48: Total US retail sales and forecast of pest control services, at current prices, 2015-25
                                                                              • Figure 49: Total US retail sales of pest control products, by channel, at current prices, 2018 and 2020
                                                                              • Figure 50: US supermarket sales of pest control products, at current prices, 2015-20
                                                                              • Figure 51: US sales of pest control products through other retail channels, at current prices, 2015-20
                                                                          • Appendix – Companies and Brands

                                                                              • Figure 52: US multi-outlet sales of pest control and repellents, by leading companies, rolling 52 weeks 2019 and 2020
                                                                              • Figure 53: US multi-outlet sales of outdoor insect/rodent control, by leading companies and brands, rolling 52 weeks 2019 and 2020
                                                                              • Figure 54: US multi-outlet sales of indoor insect/rodent control, by leading companies and brands, 2019-2020
                                                                              • Figure 55: US multi-outlet sales of insect/rodent control device, by leading companies and brands, rolling 52 weeks 2019 and 2020
                                                                              • Figure 56: US multi-outlet sales of multipurpose insect/rodent control, by leading companies and brands, rolling 52 weeks 2019 and 2020
                                                                          • Appendix – The Consumer

                                                                              • Figure 57: Purchase considerations, June 2020

                                                                          About the report

                                                                          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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                                                                          Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

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