Description

This report provides comprehensive and current information and analysis of the pet supplies market including pet supplies market size, pet supplies market share, anticipated market forecast, relevant market segmentation, and industry trends for the pet supplies market in the US.

Current market landscape

More than 70% of consumers would cut back on spending in other areas of their lives before cutting back on spending on their pets. This is a positive sign for the industry, given the challenging inflationary environment, as it suggests that consumers will continue to prioritize spending on their furry companions, helping the market sustain growth, albeit potentially tempered, moving forward.

Market share and key industry trends

  • Over the last 12 months, 90% of consumers who own a pet made a purchase of house, travel and/or apparel pet supplies. Despite the current economic uncertainties, many of these consumers will continue shopping the category – however, they may be more prone to look for special offers/deals, consider trade downs or make category purchases less frequently
  • 83% of pet owners purchased health pet supplies in the past 12 months. Top items purchased include dental care products (35%) and flea and tick spot and oral treatments (32%, 30% respectively).
  • 81% of consumers typically purchase at pet-exclusive retailers, while 80% do so at any store that sells pet supplies but not exclusively. As consumers protect their time and money, the value they get from multi-outlets is becoming increasingly attractive.

Future market trends in pet supplies

While consumers will continue shopping for their pets, it can be anticipated that some will be more prone to trading down and switching where they shop in search of value. As such, brands and retailers will want to drive loyalty through rewards programs and provide some relief to consumers through promotions, flexible payment options (eg BNPL), free shipping or BOPIS that allow to save on shipping costs. Private label offerings that don’t compromise on quality or performance, as well as multi-purpose products that cover various needs with a single purchase would also be increasingly attractive.

Pets are becoming more ingrained in consumers’ identity. This will continue to fuel humanization trends as pet parents’ lifestyles are mirrored on shopping behavior and product interest. Moving forward, we will continue to see partnerships with brands serving the human market in the pet space and supplies that help owners include their pets in their activities out of home.

Read on to discover more about the pet supplies consumer market, read our America’s Pet Owners Market Report 2021, or take a look at our other Pets research reports.

Quickly understand the pet supplies market

  • Macroeconomic factors impacting pet supplies.
  • Pet supplies purchased.
  • How and where consumers shop for pet supplies.
  • Attitudes toward shopping for pets.

Covered in this pet supplies market report

Brands include: Fable, Petco, Chewy, Backcountry, American Eagle, Nestlé SA, Church & Dwight Co, The Clorox Company, Spectrum Brands, Hartz Mountain, Central Garden & Pet, Doskocil, Oil-Dri, Perrigo, Worldwise, Arm & Hammer, Feline Pine, Farm & Pet Supply, Amazon, Gucci, PetSmart, Wild One, The Anxious Pet, Public Goods, Pet Supplies Plus, Springer, Lowe’s, Dandylion, Cat Person.

Expert analysis from a specialist in the pet supply market

This report, written by Marisa Ortega, a leading analyst in the Retail and eCommerce sector, delivers in-depth commentary and analysis on pet supplies market research to highlight current trends and add expert context to the numbers.

As pets continue to be a bigger part of people’s lives, consumers will continue shopping for various pet supplies. This will provide sustained growth to the category despite challenges of inflation and shifts in consumer spending. Moving forward, delivering value, health and wellness will be areas of focus as consumers prioritize spending and their furry companion’s wellbeing.

Marisa Ortega, Analyst, Retail and eCommerce
Marisa Ortega
Retail and eCommerce Analyst

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total US retail sales and fan chart forecast of pet supplies, at current prices, 2017-27
      • Figure 2: Category outlook, 2022-27
    • Opportunities and challenges
    • Focus on delivering value
      • Figure 3: Fable turns to bundles to deliver value
    • Prioritize health and wellness
      • Figure 4: Petco Vital Care highlights value offerings
    • Become one-stop-shop for all pet needs
    • Expand customer reach by serving the underserved
      • Figure 5: Chewy highlights box offerings for bunnies
    • Explore different revenue streams
    • Key consumer insights
  3. Market Size and Forecast

    • The category is performing better than expected
      • Figure 6: Total US retail sales and fan chart forecast of pet supplies, at current prices, 2017-27
      • Figure 7: Total US retail sales and forecast of pet supplies, at current prices, 2017-27
  4. Market Factors

    • Pets are an economically resilient category
      • Figure 8: Consumer Price Index change from previous year, 2020-22
      • Figure 9: Consumer Sentiment Index, 2007-22
    • Supply chain issues persist
    • Pets are still in their new homes
      • Figure 10: Petco teams up with Backcountry to create a special line of pet gear
    • Consumers want pet supplies that are good for the society at large
      • Figure 11: Chewy partners with Greater Good Charities to help pets in need
  5. Key Players

    • Leading companies protect their customer base
      • Figure 12: Multi-outlet sales of pet supplies, by leading companies, rolling 52 weeks 2021 and 2022
    • Feline brands sales rebound as shopping cycles return to pre-pandemic patters
      • Figure 13: Multi-outlet sales of litter & deodorant, by leading companies and brands, rolling 52 weeks 2021 and 2022
  6. Competitive Strategies and Market Opportunities

    • Expand customer reach by serving new communities
      • Figure 14: Petco expands to serve consumers beyond urban areas
    • Help consumers prioritize their pets by focusing on value
      • Figure 15: Amazon hosts a pet-specific deal day
    • Appeal to consumers willing to splurge on their pets
      • Figure 16: Gucci unveils a pet collection
  7. The Pet Supplies Consumer – Fast Facts

  8. Purchases of House, Travel and Apparel Pet Supplies

    • Pets are becoming a bigger part of people’s lives
      • Figure 17: Purchases of house, travel and apparel pet supplies, 2022
      • Figure 18: Fable helps consumers justify their purchases
    • Demand for pet items that emulate the wants and needs of humans continues
      • Figure 19: Purchases of house, travel and apparel pet supplies, by age, 2022
      • Figure 20: PetSmart teams up with Netflix for exclusive Stranger Things collaboration
    • The initial phase of pet ownership is key to connect with consumers
      • Figure 21: Purchases of house, travel and apparel pet supplies, by age of pet owned, 2022
      • Figure 22: Wild One leverages Pantone’s color of the year
  9. Purchases of Health and Grooming Pet Supplies

    • Consumers take a preventive approach to their pets’ health
      • Figure 23: Pet health products purchased – Yearly comparison, 2019-22
      • Figure 24: The Anxious educates consumers about the benefits of supplements
    • Age of pets influences the approach to health
      • Figure 25: Pet health products purchased, by age of pet, 2022
    • Shopping for grooming products return to pre-pandemic levels
      • Figure 26: Grooming pet products purchased, 2022
      • Figure 27: Cat parent clean house guide by Chewy
    • Female pet owners are on top of their pets’ hygiene
      • Figure 28: Grooming pet products purchased by gender and age, 2022
  10. Purchase Location

    • As demand for pet products grows, so does the competition specialty pet retailers face
      • Figure 29: Purchase location, 2022
      • Figure 30: Doggie Day camp by PetSmart
    • Lack of trust keeps consumers away
      • Figure 31: Purchase location, by type of pet supply, 2022
    • Nurture a relationship with the next generation of pet parents
      • Figure 32: PetSmart highlights rewards benefits when shopping in app
      • Figure 33: Purchase location, by age, 2022
      • Figure 34: Wild One highlights the opportunity of appealing to young consumers
  11. Factors Impacting Where Consumers Shop

    • Consumers want to shop efficiently and effectively for their pets
      • Figure 35: Factors impacting where consumers shop, 2022
      • Figure 36: Public Goods leverages National Dog Day to drive awareness of pet supplies
    • Younger consumers want a best-in-class shopping experience
      • Figure 37: Factors impacting where consumers shop, by age, 2022
      • Figure 38: Pet Supplies Plus highlights educational content
    • Offerings of value are key to appealing to multicultural consumers
      • Figure 39: Factors impacting where consumers shop, by race and Hispanic origin, 2022
  12. Consumer Attitudes and Behaviors

    • Consumers like to pamper their pets; younger adults and females are the most likely to do so
      • Figure 40: Springer leverages a passing trend to resonate with women
      • Figure 41: Consumer attitudes and behaviors – Select responses, pet parenting style, by gender and age, 2022
      • Figure 42: Chewy inspires pet owners to celebrate their pets
    • Contribute to the greater good and allow consumers to do the same
      • Figure 43: Consumer attitudes and behaviors – Select responses, social responsibility, by age and parental status, 2022
      • Figure 44: Petco leverages Pride to support the LGBTQ+ community
    • Spending on pets is prioritized
      • Figure 45: Consumer attitudes and behaviors – Select responses, premium vs value, by race and Hispanic Origin, and household income, 2022
  13. Areas of Interest

    • Health and safety are top of mind
      • Figure 46: Dandylion highlights pet supplies formulations
      • Figure 47: Areas of interest, 2022
      • Figure 48: Top claims in pet products, 2021-22
    • Pets are ingrained in younger adults’ identity; sparks interest in emulating the human market
      • Figure 49: Areas of interest, by age, 2022
      • Figure 50: Cat Person partners with Jason Wu for a haute CATure collection
  14. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Forecast
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
  15. Appendix – The Market

      • Figure 51: Total US retail sales and forecast of pet supplies, at inflation-adjusted prices, 2017-27
      • Figure 52: Average annual household spending on pet supplies, 2017-22
      • Figure 53: Total US retail sales of pet supplies, by channel, at current prices, 2017-22
      • Figure 54: Total US retail sales of pet supplies, by channel, at current prices, 2020 and 2022
  16. Appendix – Companies and Brands

      • Figure 55: Multi-outlet sales of litter & deodorant, by leading companies and brands, rolling 52 weeks 2021 and 2022
      • Figure 56: Multi-outlet sales of rawhide dog chews, by leading companies and brands, rolling 52 weeks 2021 and 2022
      • Figure 57: Multi-outlet sales of other pet supplies, by leading companies and brands, rolling 52 weeks 2021 and 2022
  17. Appendix – The Consumer

      • Figure 58: Shopping frequency, by age, 2022
      • Figure 59: Median household income, by race and Hispanic origin of householder, 2020

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Data

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