This report offers deep insight into the US pet supplies industry. Market performance, consumer statistics, and opportunities to compete are covered here. Below, we provide the report scope, summarize the key areas covered, and offer select insights from the report itself.

Report Scope

Supplies include but are not limited to, litter/deodorant, rawhide dog chews, dog/cat supplies (ie grooming, collars, leashes, toys, bedding, feeding equipment, and over-the-counter flea and tick treatments), and non-dog/cat supplies (ie indoor aquariums and aquarium accessories, bird feeders).

Key Areas Covered

  • Types of pet supplies purchased and why.
  • How frequently pet owners shop for supplies.
  • Which retailers consumers shop for pet supplies.
  • Important factors that drive retailer preference.
  • Attitudes and behaviors toward shopping for pet supplies.
  • Interest in future pet supply offerings/innovations.

US Pet Supplies Market Overview

Pet owners continue to invest in their pets heavily. This is reflected in the pet supplies market forecast for the US, which indicates healthy, steady growth over the next five years. Specifically, the market is expected to see an average growth rate of 5.4% between 2024-28. Pet owners remain steadfast in spending on their pets despite inflation, and brands will want to continue to appeal.

5-year historical and forecasted market size/retail sales data (alongside analysis) is accessible in this report.

Pet Supplies Industry Statistics: Consumer Focus

  • 83% of pet owners like to spoil their pets with new items/gifts. This was most evident during the pandemic (2020-21), as owners treated their pets whilst staying with them at home. This desire persists through 2023, and likely beyond.
  • Gen Z and Millennials opt for pet-specific retailers for pet health products. Where younger pet owners trust the expertise of pet-focused retailers, older generations (Gen X, Baby Boomers) tend toward veterinarian offices. 34% of Gen Z look to pet-specific retailers for health products, outpacing all other retailers and indicating that younger pet owners appreciate the holistic health offerings that these retailers provide (See our Marketing to Gen Z Report).

Market Opportunity for Pet Supplies Brands

Owners want their pets to experience the world with them. This means they’re looking for supplies that will enable them to safely do just that. Brands looking to extend their product lines can consider lifestyle accessories and market products to target this desire. From carriers to harnesses to seat belts, providing options to open up the world for pets and their owners can drive engagement, and brands are already starting to do this.

Buy the full pet supplies industry report to access more market opportunities. You’ll also gain access to a compilation of brands implementing “competitive strategies” engaging consumers already. Alternatively, browse our pets market research or pet food market research.

Additional Features Included in Your Report

Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Excel Databook.

Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Analysis

Leading analyst Katie Hansen breaks down the US pet supplies industry in this report with in-depth analysis and commentary.

Pets are a significant part of consumers’ lives. Consumers’ shopping behaviors show how they value their pets and their desire to keep them safe, happy and healthy.

Katie Hansen, Senior Analyst, Retail and eCommerce


Katie Hansen
Senior Analyst, Retail & eCommerce

Table of Contents

  1. Executive Summary

    • Key issues covered in this Report
  2. The Market

    • Market drivers
    • Graph 1: Consumer Price Index change from previous year, 2021-23
    • Graph 2: any pet ownership, by generation, 2023
    • Market size and forecast
    • Brand share
  3. Consumer Insights

    • Consumer fast facts
    • Pet supplies purchased
    • Graph 3: pet supplies purchased in last 12 months, 2023
    • Graph 4: pet supplies purchased in last 12 months, by generation, 2023
    • Graph 5: health and grooming supplies purchased in last 12 months, 2023
    • Graph 6: health and grooming supplies purchased, by pet ownership in last 12 months, 2023
    • Graph 7: health and grooming supplies purchased in last 12 months, by generation, 2023
    • Shopping frequency
    • Graph 8: shopping frequency (NET), 2023
    • Graph 9: shopping frequency, by pet ownership, 2023
    • Retailers shopped
    • Graph 10: retailers purchased, 2023
    • Graph 11: retailers purchased – health products, by generation, 2023
    • Important factors that drive retailer preference
    • Graph 12: important retailer factors (NET – any rank), 2023
    • Graph 13: important retailer factors, by generation, 2023
    • Attitudes and behaviors toward shopping for pet supplies
    • Graph 14: shopping behaviors, 2023
    • Graph 15: shopping behaviors – secondhand shopping, by generation, 2023
    • Graph 16: attitudes toward shopping pet supplies, 2023
    • Graph 17: attitudes toward shopping pet supplies, 2023
    • Graph 18: attitudes toward shopping pet supplies, 2023
    • Graph 19: attitudes toward shopping pet supplies, by generation, 2023
    • Graph 20: attitudes toward shopping customizable pet supplies, by pet ownership, 2023
    • Graph 21: attitudes toward using social media when shopping pet supplies. by pet ownership, 2023
    • Graph 22: attitudes toward retailers helping celebrate special occasions, by pet ownership, 2023
    • Future offerings
    • Graph 23: interest in future offerings for pet supplies, 2023
    • Graph 24: interest in future offerings for pet supplies. by pet ownership, 2023
    • Graph 25: interest in future offerings for pet supplies, by generation, 2023
  4. Competitive Strategies

    • Market opportunities and competitive strategies
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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