Description

This report provides comprehensive and current information and analysis of the pizza market including pizza market size, anticipated market forecast, relevant market segmentation, and industry trends for the pizza market in the US.

Current pizza market landscape

The retail pizza category is easing back from the huge spike it experienced at the height of the pandemic, but the category’s reputation as a convenient, cost-effective and tasty meal option positions it well for growth, especially as consumers manage their food budgets amid rising prices.

Pizza market share and key industry trends

  • Convenience and value form a strong foundation
    Competitors interested in capturing market share or growing the category should look beyond these givens to other more differentiating motivations and attributes.
  • It’s all about the crust
    While a substantial portion of retail pizza consumers express interest in premium toppings and unique varieties, those concepts are likely to fall flat if the crust isn’t right.
  • Breaking the routine of pizza shopping could be the first step in adding excitement to the category
    The routine nature of shopping for retail pizza mirrors the relatively routine role the category plays in everyday life and meal occasions and represents a challenge for brands and retailers interested in introducing new products or elevating perceptions of the category.

Future market trends in pizza

The category’s most leverageable asset may be its versatility. There’s room to enhance retail pizza’s image both as an indulgent treat and as a healthy meal option. Innovation in both these directions will help the category attract more users and capture new use occasions.

Consumers tend to acknowledge improvement in the taste of retail pizza over the past few years, but there’s room for further improvement. More than three quarters of retail pizza consumers agree that delivery pizza tastes better, suggesting that delivery is still a key yardstick for retail pizza quality.

Read on to discover more about the Pizza consumer market, read our US Pasta and Noodles Market Report 2022, or take a look at our other Food research reports. This report builds on the analysis presented in Mintel’s Pizza – US, 2021, and Pizza: Incl Impact of COVID-19 – US, 2020.

Quickly understand the pizza market

  • Sales and market share trends for retail pizza.
  • A comparison of occasions across different types of pizza.
  • Motivations for using frozen/refrigerated pizza.
  • Pizza shopping behaviors.
  • Interest in pizza concepts.

Covered in this pizza market report

Brands include: Jack’s, Tombstone, California Pizza Kitchen, Lean Cuisine, Nestlé, CJ CheilJadang Corp, Schwan’s, DiGiorno’s, Red Baron, Screamin’ Sicilian, Newman’s Own, Caulipower, Totino’s Party Pizza, Freschetta, Tony’s, Brew Pub, Bellatoria, Roma, Mama Cozzi’s, Rao’s, Surfer Boy, Deep Cut Yachty’s, Tattooed Chef, SkinnyPizza.

Expert analysis from a specialist in pizza market research

This report, written by John Owen, a leading analyst in the Food sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Retail pizza’s well-established reputation as convenient and cost-effective provides a solid base, but the category’s most leverageable asset may be its versatility. There’s room to enhance retail pizza’s image both as an indulgent treat and as a healthy meal option. Innovation in both these directions will help the category attract more users and capture new use occasions.

John Owen, Associate Director, Food and Retail
John Owen
Associate Director, Food and Retail

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total US sales and fan chart forecast of pizza, at current prices, 2017-27
      • Figure 2: Pizza category outlook, 2022-27
    • Opportunities and challenges
    • Opportunity to expand frozen pizza consumption at breakfast and lunch
      • Figure 3: Frozen pizza meal and snack occasions, 2022
    • Give store-bought pizza some of the festiveness of restaurant-bought and homemade
      • Figure 4: Pizza occasions, by pizza type, 2022
    • Enhance cravability in smaller households with flavor and variety
      • Figure 5: Pizza motivations, by household size, 2022
    • Better-for-you claims could help drive usage among older adults
      • Figure 6: Interest in health-related pizza concepts, by age, 2022
    • Key consumer insights
    • Nearly three quarters of households purchase store-bought pizza
    • Young frozen pizza eaters open to a wider array of meal and snack occasions
    • Category defined by convenience and value
    • Contending with the routine
    • When it comes to toppings, more is often better
    • Improvement noted, but perceptions still lag delivery
  3. Market Size and Forecast

    • Pandemic and inflation distort long-term slow growth trend
      • Figure 7: Total US sales and fan chart forecast of pizza, at current prices, 2017-27
      • Figure 8: Total US sales and forecast of pizza, at current prices, 2017-27
  4. Segment Performance

    • Frozen pizza drives overall category trends
    • Smaller segments see mixed results
      • Figure 9: Total US retail sales and forecast of pizza, by segment, at current prices, 2017-27
  5. Market Factors

    • Retail pizza could be viewed as affordable option amid rising food prices
      • Figure 10: Changes in consumer price indexes for food, 2020-23
    • A third of US workers work entirely/mostly from home
      • Figure 11: Work location, 2022
      • Figure 12: Cooking frequency – Method, by work location, 2022
  6. Market Share/Key Players

    • Nestlé loses share as category grows more competitive, diverse
    • Smaller premium brands make gains
    • Sales of pizza by company
      • Figure 13: Multi-outlet sales of pizza, by leading companies, rolling 52 weeks 2021 and 2022
      • Figure 14: Multi-outlet sales of frozen pizza, by leading companies and brands, rolling 52 weeks 2021 and 2022
  7. Competitive Strategies and Market Opportunities

    • Make pizza a retail destination
      • Figure 15: Aldi refrigerated pizza examples
    • Beyond convenience and value
      • Figure 16: Smaller competitor launch examples
  8. The Pizza Consumer – Fast Facts

    • Three quarters of households use retail pizza
    • Dinner the most common occasion
    • Convenience and value define the category
    • Retail pizza shopping and consumption are largely a matter of routine
    • When it comes to toppings, more is often better
    • Taste perceptions still lag delivery
  9. Household Pizza Consumption

    • Nearly three quarters of households purchase store-bought pizza
      • Figure 17: Household pizza consumption, 2022
    • Store-bought and homemade skew to young adults and families
      • Figure 18: Household pizza consumption, by age, 2022
    • Bigger households eat more pizza
      • Figure 19: Household pizza consumption, by household size, 2022
    • Ready-to-eat and refrigerated skew most strongly to young adults
      • Figure 20: Household consumption of store-bought pizza types, by age, 2022
  10. Pizza Occasions

    • Opportunity to expand frozen pizza consumption at breakfast and lunch
    • Store-bought pizza could use some of the festiveness of restaurant-bought and homemade
      • Figure 21: Pizza occasions, by pizza type, 2022
    • Young frozen pizza eaters open to a wider array of meal and snack occasions
      • Figure 22: Frozen pizza dayparts, by age, 2022
  11. Pizza Motivations

    • Category defined by convenience and value
      • Figure 23: Pizza motivations, 2022
    • Enhance cravability in smaller households with flavor and variety
      • Figure 24: Pizza motivations, by household size, 2022
  12. Pizza Shopping Behaviors

    • Contending with the routine
      • Figure 25: Pizza shopping behaviors, by age, 2022
  13. Interest in Pizza Concepts

    • When it comes to toppings, more is often better
      • Figure 26: Interest in pizza concepts, 2022
    • Younger adults choosier about toppings
    • Better-for-you claims could help drive usage among older adults
      • Figure 27: Interest in pizza concepts, by age, 2022
  14. Attitudes toward Pizza

    • It’s all about the crust
    • Improvement noted, but perceptions still lag delivery
      • Figure 28: Attitudes toward pizza, 2022
    • Unique toppings, customization appeal to younger adults
      • Figure 29: Attitudes toward pizza, by age, 2022
  15. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Forecast
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
    • Terms
  16. Appendix – The Market

      • Figure 30: Total US retail sales and forecast of pizza, at inflation-adjusted prices, 2017-27
      • Figure 31: Total US retail sales and forecast of frozen pizza, at current prices, 2017-27
      • Figure 32: Total US retail sales and forecast of frozen pizza, at inflation-adjusted prices, 2017-27
      • Figure 33: Total US retail sales and forecast of refrigerated take-and-bake pizzas, at current prices, 2017-27
      • Figure 34: Total US retail sales and forecast of refrigerated take-and-bake pizzas, at inflation-adjusted prices, 2017-27
      • Figure 35: Total US retail sales and forecast of pizza kits/components, at current prices, 2017-27
      • Figure 36: Total US retail sales and forecast of pizza kits/components, at inflation-adjusted prices, 2017-27
      • Figure 37: Total US retail sales of pizza, by channel, at current prices, 2017-22
  17. Appendix – Companies and Brands

      • Figure 38: Multi-outlet sales of frozen pizza, by leading companies and brands, rolling 52 weeks 2021 and 2022
      • Figure 39: Multi-outlet sales of pizza kits/components, by leading companies and brands, rolling 52 weeks 2021 and 2022

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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