Stay ahead of the curve and future-proof your business with Mintel’s US Pizza Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviors affecting your industry. Get a 360° view of the US Pizza market including market size, share and forecasted growth.

Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics.

Key Issues Covered in this Report

  • Types of pizza consumed with retail comparison to foodservice.
  • Current pizza occasions and interest in occasions.
  • Reasons for pizza consumption.
  • Pizza attitudes and behaviors.
  • Interest in pizza concepts and types.

Current US Pizza Market Overview

It has been a bumpy five years for the pizza market, first 2020 food stockpiling and now with inflation. Mintel forecasts that growth will be steady over the next five years as the economy begins to stabilize. Throughout this time, one thing will remain constant: consumers want convenience and ease. Pizza is well positioned to provide convenience, and future growth will be driven by building upon this.

  • US pizza market size: Mintel estimates a 6.7% increase in the US pizza industry for 2023.

US Pizza Industry – Consumer trends and innovation opportunities

Ease and speed as benefits of pizza are more engrained with older generations. Although these are also drivers for younger generations to consume pizza, there is a need for updated positioning that relies on more than just simplicity. Gen Z consumers are looking for comfort, and altering position to include this is unlikely to alienate older generations.

Our full market report includes a comprehensive analysis of consumer, as well as innovation opportunities and market insights. Readers of this report may also be interested in Mintel’s US Pizza Restaurants Market Report 2023.

Expert Insights from an Industry Specialist

This report, written by Kelsey Olsen, a leading food industry analyst, delivers in-depth commentary and analysis to highlight current trends in the US Pizza market and add expert context to the numbers.

Store bought pizza’s tie to convenience remains foundational, but as the convenience foods space grows more competitive, the category’s value equation must evolve.

Kelsey Olsen, Food and Drink AnalystKelsey Olsen
Food & Drink Analyst

Table of Contents

    • Key Issues
  1. Executive Summary

  2. Consumer Insights

    • The pizza consumer: fast facts
    • Types of pizza eaten
    • Graph 1: types of pizza eaten, 2023
    • Graph 2: types of pizza eaten, by generation, 2023
    • Graph 3: types of pizza eaten, by household size, 2023
    • Pizza occasions
    • Graph 4: current foodservice and store bought pizza occasions, 2023
    • Graph 5: any frozen/refrigerated pizza occasions, by generation, 2023
    • Graph 6: any frozen/refrigerated pizza occasions, work from home status, 2023
    • Interest in pizza occasions
    • Graph 7: interest in refrigerated/frozen pizza occasions, 2023
    • Graph 8: interest in refrigerated/frozen pizza occasions, by generation, 2023
    • Graph 9: interest in refrigerated/frozen pizza occasions, by parental status, 2023
    • Reasons for pizza consumption
    • Graph 10: reasons for household consumption of store bought pizza, 2022-2023
    • Graph 11: reasons for household consumption of store bought pizza, by generation, 2023
    • Graph 12: reasons for household consumption of store bought pizza, by parental status, 2023
    • Pizza behaviors
    • Graph 13: pizza behaviors, 2023
    • Graph 14: pizza behaviors, by generation, 2023
    • Graph 15: pizza behaviors, by household size, 2023
    • Interest in pizza concepts
    • Graph 16: interest in pizza concepts, 2023
    • Graph 17: interest in pizza concepts, 2023
    • Graph 18: interest in pizza concepts, by financial situation, 2023
    • Interest in pizza types
    • Graph 19: Interest in pizza types, 2023
    • Graph 20: interest in pizza types, by generation, 2023
    • Graph 21: interest in pizza types, by generation, 2023
    • Graph 22: interest in pizza types, by household size, 2023
    • Pizza attitudes
    • Graph 23: pizza attitudes, 2023
    • Graph 24: pizza attitudes, by generation, 2023
    • Graph 25: pizza attitudes, by parental status, 2023
    • Graph 26: types of pizza eaten, by parental status, 2023
  3. Competitive Strategies

    • Launch activity and innovation
    • Graph 27: purchase intent of Bessie’s Revenge Cheese Pizza vs Pizzas – US – 2017+, 2023
    • Graph 28: purchase intent of Totino’s Party Pizza Pepperoni Pizza vs Pizzas – US – 2017+, 2023
    • Marketing and advertising
    • Opportunities
  4. The Market

    • Market Context
    • Market Context
    • Market Drivers
    • Graph 29: frequency of choosing easy (ie quick to prepare) food
    • Graph 30: consumer sentiment index, 2007-23
    • Graph 31: sales of food at home and away from home, 2010-23
    • Graph 32: types of pizza eaten, by financial situation, 2023
    • Graph 33: Google search interest over time of ‘pizza oven’, 2018-23
    • Market Size and Forecast
    • Market Segmentation
    • Graph 34: total US retail sales of pizza, by segment, at current prices, 2018-28
    • Market Share/Brand Share
  5. Appendix

    • The market

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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