Stay ahead of the curve and secure future growth for your business with Mintel’s US Pizza Restaurants Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviors affecting your industry.

Below, we’ve handpicked some key insights from our full report:

  • Menu, loyalty and technological innovation at pizza restaurants.
  • Perception of pizza from restaurants.
  • Relationship to innovation at pizza restaurants.
  • Interest in health-forward menu items and customisation.
  • Behaviors and attitudes toward pizza restaurants.

US Pizza Restaurants – Current Landscape

US consumers prefer a predominantly off-premise experience from pizza restaurants. As a food that is enjoyed at home, foodservice pizza has become a symbol of comfort and ease. Consumers like the familiarity of home delivery or takeout, and are less likely to experiment with other formats of foodservice. Therefore, perfecting takeout and delivery channels, such as through packaging or improving delivery speed, is the key to growth in this market.

US Foodservice Pizza – Opportunities for Growth

Consumers don’t have to think too much when ordering pizza; the ordering experience is familiar and reliable. Success will come from strengthening, not changing, pizza’s most loved attributes. Simple customizations will enhance flavor and freshness, and make a crowd-pleasing experience feel tailored to each diner, while retaining the popular aspects and comforting familiarity of pizza.

Purchase our full report for a comprehensive overview of the US Pizza Restaurant industry, and analysis of the consumer behaviors and attitudes that will shape the future of the market. Readers of this report may also be interested in Mintel’s US Pizza Market Report 2023.

Expert Insights from a Foodservice Industry Analyst

This report, written by Varchasvi, a leading Foodservice analyst, delivers in-depth commentary and analysis to highlight current trends in the US pizza restaurants market and add expert context to the numbers.

Amidst stiff competition to provide convenient dining, pizza restaurants are tasked with improving efficiencies, expanding occasions, and enhancing customizability.

Varchasvi, Analyst – US Foodservice and Mintel Menu InsightsVarchasvi
Research Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Consumer Insights

    • Consumer fast facts
    • Pizza restaurant ordering
    • Graph 1: pizza restaurant ordering, by ordering methods, 2023
    • Graph 2: fast casual pizza restaurant ordering, by generation, 2023
    • Pizza restaurant perception
    • Graph 3: attributes associated with pizza from restaurants, 2023
    • Graph 4: attributes associated with pizza restaurants, by area, 2023
    • Graph 5: attributes associated with pizza restaurants, by gender, 2023
    • Interest in health-forward menu items
    • Graph 6: interest in health-forward menu items, 2023
    • Graph 7: Interest in health-forward menu items, by generation, 2023
    • Graph 8: Interest in health-forward menu items, by area, 2023
    • Menu item and concept interest
    • Graph 9: interest in menu items and concepts, 2023
    • Graph 10: Interest in menu items and concepts, by generation, 2023
    • Graph 11: interest in menu items and concepts – select items, by parental status and gender, 2023
    • Menu customization interest
    • Graph 12: menu customization interest, 2023
    • Graph 13: customization interest, by household size, 2023
    • Pizza restaurant attitudes
    • Graph 14: pizza restaurant attitudes, 2023
    • Graph 15: pizza restaurant attitudes, by generation, 2023
    • Graph 16: pizza restaurant attitudes, by area, 2023
  3. Competitive Strategies

    • Menu activity
    • Disruptors
    • Building loyalty
    • Opportunities
  4. The Market

    • Market context
    • Market drivers
    • Graph 17: inflation behaviors, 2023
    • Graph 18: factors that inform foodservice value for money, 2023
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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