US Plant-based Proteins on the Menu Market Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s US Plant-based Proteins on the Menu Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer attitudes towards plant-based proteins in the foodservice industry.

Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics.

Key Topics Covered in this Report

• Dietary restrictions, and how they inform plant-based dining at restaurants
• Diners’ perception of plant-based proteins on restaurant menus
• Menu items that diners want to see plant-based proteins in
• Strategies for successful plant-based menu launches

US Plant-based Dining – Current market overview

Plant-based proteins are not star attractions on restaurant menus. A high number of diners in the US are either carnivores or omnivores, so aren’t actively seeking out plant-based options when dining out. Plant-based proteins enjoy a good reputation among consumers when it comes to health, however, a major issue for plant-based foods in the foodservice industry is the higher price point. Under a quarter of diners feel comfortable paying higher prices for plant-based proteins, and economic uncertainty has forced diners to be more cautious when spending. Going forward, restaurants need to make a much more compelling case for ordering plant-based proteins.

Plant-based Proteins on the Menu – What do consumers want?

Diners are interested in seeing more plant-based items on the menu, but due to budgetary constraints, would prefer to see plant-based options for familiar items, such as burgers, sandwiches and pizzas. While diners are well aware of the positive health benefits of plant-based meat alternatives, this will not replace taste in terms of importance. Incorporating plant-based proteins with bold, unique flavors into familiar menu items will make the trial of new items feel worth the premium prices for many consumers.

Want to learn more about the future of plant-based proteins in the US foodservice industry? Purchase our full US Plant-based Proteins on the Menu Market Report for more expert recommendations for how your brand can respond to changing consumer tastes.

Additional Features Included in Your Report

• Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Infographic and an Excel Databook.
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Expert Analysis from an Industry Specialist

This report, written by Varchasvi, a leading US foodservice analyst, delivers in-depth commentary and analysis to highlight current trends in the US plant-based proteins market, adding expert context to the numbers.

For diners, plant-based proteins aren’t winning against meat on core factors that define a great meal. Operators need to aim beyond the goal of simply achieving taste and texture parity with meat, and offer diners something worth coming back for – a novel dining experience that feels premium and features uniquely flavored dishes that happen to be plant-based.

Varchasvi
Analyst, US Foodservice and Mintel Menu Insights