US Poultry Market Report 2023

This report covers the US poultry market in complete detail. Using independent research and data, each aspect of the market and consumer is analyzed. From market size and share, to consumer behaviors, trends, and demands, you’ll gain a comprehensive view of the poultry market in the US.

Below, we touch upon the topics analyzed, and reveal select insights that this report offers.

Topics Analyzed in This Report

• Poultry consumption by type and by cut.
• Poultry consumption changes and reasons for change.
• Premium indicators in poultry.
• Consumer willingness to trade up with poultry products/features.
• Interest in poultry concepts/innovation.
• Poultry attitudes and behaviors.

US Poultry Market Overview

The US poultry industry has seen growth in dollar sales, driven by inflation and its affordability relative to other proteins. Consumers are trading down to poultry from competitors like beef and pork, resulting in nearly universal penetration. This growth is expected to moderate and eventually stabilize as inflation cools.

• Poultry market size: Total poultry sales exceeded $30 billion in 2022, with growth expected to continue, reaching a forecasted $35 billion in 2023.
• Poultry market share: Tyson Foods Inc continues to be a dominant force in the market, edging towards a 30% share, against their closest competitor Perdue Farms (10.3%).

Find a complete breakdown of the poultry market size and share, alongside expert analysis, in the full report.

Poultry Industry Trends: Consumer Focus

Mintel observes in this report that while consumption habits in the poultry category are largely stable, with chicken remaining a staple, turkey and ground poultry are rising in popularity among consumers. Notably, ground poultry consumption is up 7%, indicating that versatility in this segment can inspire new occasions and uses.

Convenience is highly sought after by consumers, even those on a tight budget, when it comes to buying poultry. For example, over half of consumers are likely to pay more for pre-cut and trimmed poultry, making ease of use an essential attribute that brands can make available.

Opportunity for Poultry Brands

Quality is always a priority for consumers, however, brands can now add value through inventive packaging. Resealable and more strategic packaging not only keeps food fresher for longer, but also allows consumers to select from snack-size to family-size portions. With only a quarter of poultry products offering packaging with convenience claims, there is potential for brands to innovate in this area.

In the full report, our expert analyzes the independent data Mintel has available to provide a full breakdown of opportunities for poultry brands. Looking for something else? Try the Future of Animal Proteins Report, or browse our Meat, Fish, and Eggs Market Research.

Products and Brands Discussed

Products: Chicken (fresh or frozen chicken parts and whole chickens), other poultry (fresh or frozen parts and whole birds) – this segment is primarily turkey, although it also includes duck and other specialty birds.

Companies/brands: Large and smaller poultry and poultry-related brands are discussed in this report, including but not limited to Tyson, JBS USA, Hormel, Maxwell Farms, Cargill, The Shady Brook Farms, John Soules Foods, and Hot Ones.

Additional Features Included in Your Report

Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Infographic and an Excel Databook.

Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Analysis from a Food Specialist

This report, written by Sydney Riebe, a leading food analyst, delivers in-depth commentary and analysis to highlight current trends in the US poultry market and add expert context to the numbers.

Poultry dollar sales growth, while highly dependent on inflation also continues to benefit by retaining the reputation as an affordable protein. A staple in most households, brands can increase frequency and consumption occasions by offering versatile, convenient and nutritious products that remind consumers of the value of poultry.

 

Sydney Riebe
US Food and Drink Analyst