Description

Professional beauty treatments are a part of many routines thanks to widespread availability across pricing tiers and locations, creating competition for spend.

Jennifer White Boehm, Director, US BPCH Reports

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • The Market

      • Market context
      • Market drivers
      • Graph 1: GDP percentage change based on chained 2012 dollars, as of 09/18/2023
      • Market size
      • Graph 2: average annual household spending on professional services, 2018-23
    • Competitive Strategies

      • Consumer Insights

        • The professional services consumer: fast facts
        • Treatments received
        • Graph 3: professional beauty/grooming services received in the last 12 months, 2023
        • Graph 4: professional beauty treatments, by gender and age, 2023
        • Graph 5: professional beauty/grooming services received in the last 12 months, by generation, 2023
        • Graph 6: number of beauty treatments received, 2023
        • Graph 7: select number of types of beauty treatments received in the last year, repertoire, 2023
        • Graph 8: professional beauty/grooming services received in the last 12 months, by gender and generation, 2023
        • Graph 9: professional hair removal services used in the last 12 months, by select gender and age, 2023
        • Graph 10: select professional beauty/grooming services received in the last 12 months, by financial situation, 2023
        • Graph 11: professional beauty/grooming services received in the last 12 months, by Hispanic origin, 2023
        • Treatment locations
        • Graph 12: treatment locations, 2023
        • Graph 13: professional treatments in spa locations, by gender, 2023
        • Graph 14: professional treatments at dermatologist office, by gender, 2023
        • Graph 15: facial treatments (hands-on or device facial, facial hair removal, skin condition treatment, massages) by locations, by age, 2023
        • Graph 16: treatments in a salon/barber in a retail outlet (eg department store, shopping center)
        • Intentions for the future
        • Graph 17: intentions of those who have had any professional beauty treatments in the last 12 months, by age, 2023
        • Graph 18: intentions of those who have had any professional beauty treatments in the last 12 months, Black adults aged 18-34, 2023
        • Graph 19: intentions of those who have had any professional beauty treatments in the last 12 months, by type of beauty treatment, 2023
        • Graph 20: intentions of those who have had any professional beauty treatments in the last 12 months, by type of beauty treatment, 2023
        • Graph 21: intentions of those who have NOT had any professional beauty treatments in the last 12 months, 2023
        • Graph 22: intentions of those who have NOT had any professional beauty treatments in the last 12 months, by age, 2023
        • Graph 23: intention of those who have NOT had any professional treatments in the last 12 months, by financial situation, 2023
        • Brand preference for post-cosmetic services recovery products
        • Graph 24: brand preference for post-treatment recovery product, 2023
        • Graph 25: brand preference for post-cosmetic surgery recovery product, by age, 2023
        • Graph 26: brand preference for post-cosmetic treatment recovery product, by financial situation, 2023
        • Graph 27: brand preference for post-cosmetic treatment recovery product, by race and Hispanic origin, 2023
        • Interest in beauty treatments among non-treatment users
        • Graph 28: interest in beauty treatments among non-treatment users, 2023
        • Graph 29: interest in beauty treatments among non-treatment users, by gender, 2023
        • Graph 30: interest in beauty treatments among non-treatment users, by age, 2023
        • Sources of information
        • Graph 31: sources of information – ranked (up to 3), 2023
        • Graph 32: sources of information – any rank (up to 3), by gender, 2023
        • Graph 33: top ranked source of information (ranked 1st), by age, 2023
        • Graph 34: sources of information – any rank (up to 3), by number of treatment types, 2023
        • Attitudes toward professional treatments
        • Graph 35: attitudes toward professional treatments, by age, 2023
        • Graph 36: attitudes toward professional treatments, by treatment type used, 2023
      • Appendix

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