“Consumers are facing pandemic fatigue and are enthusiastically returning to dining out. Their interest in and usage of takeout/delivery offerings remains virtually unchanged but is set to grow even further. As technological and operational advancements strengthen off-premise offerings across the industry, operators will need to compete on delivering the perfect at-home experience to consumers whose expectations for value, convenience, quality and easy access have been elevated over the pandemic.”

– Varchasvi, Analyst, US Foodservice and Mintel Menu Insights

This Report looks at the following areas

  • Changes in consumer behavior toward restaurant ordering, takeout and delivery
  • Consumer interest in existing and upcoming off-premise offerings
  • Opportunities and challenges specific to foodservice operators and third-party aggregators


Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
  2. Executive Summary

    • Top takeaways
      • Figure 1: Category outlook, 2022-27
    • Opportunities and challenges
    • Off-premise offerings are high priority for all operators
      • Figure 2: Restaurant ordering methods, 2022
    • Create exclusive offerings for the off-premise consumer
      • Figure 3: Takeout/delivery attitudes, 2022
    • Develop robust online apps to encourage direct ordering
      • Figure 4: Direct ordering motivators, 2022
  3. Market Factors

    • Inflation, consumer financial wellbeing will impact visitation
      • Figure 5: 12-month percentage change, Consumer Price Index for food away from home, 2022
      • Figure 6: Nonessential categories consumers would cut back spending on, 2022
      • Figure 7: Consumers’ financial health, 2022
    • Labor shortage impacts off-premise offerings
      • Figure 8: Employee quit levels, accommodation and foodservices, 2022
    • Delivery fee cap regulations provide restaurants temporary relief
  4. Competitive Strategies and Market Opportunities

    • Restaurant Operators
    • Fine dining is made more accessible through restaurant meal kit offerings
    • Post-pandemic, aim to deliver a hybrid dining experience
    • Pizza chains evolve to stay competitive
      • Figure 9: Domino’s carryout tip promotion, 2022
    • Autonomous and drone delivery
    • Takeout-/Delivery-forward formats
      • Figure 10: Captain D’s small-footprint restaurant prototype
      • Figure 11: KFC’s small-footprint restaurant prototype
      • Figure 12: Taco Bell’s small-footprint restaurant prototype, “Go Mobile”
    • Third-Party Ordering and Delivery Platforms
    • Third-party delivery operators expand into new concepts and brands
  5. The Takeout/Delivery Consumer – Fast Facts

  6. Restaurant Ordering and Methods

    • LSRs continue to be most widely used
      • Figure 13: Restaurant ordering, 2021-22
    • Online ordering, pickup will remain popular as on-premise dining returns
      • Figure 14: Restaurant ordering methods, 2021-22
    • Diversify off-premise offerings to appeal to families’ varying needs
      • Figure 15: Restaurant ordering methods, by parental status, 2022
  7. Return to Dining On-Premise

    • Pandemic fatigue will drive on-premise dining
      • Figure 16: Return to dining on-premise, 2021-22
      • Figure 17: Dining attitudes, 2022
  8. Changes to Dining Behaviors

      • Figure 18: Changes to dining behaviors, 2022
  9. Takeout/Delivery Motivators

      • Figure 19: Takeout/delivery motivators, 2022
    • Restaurant ordering/delivery service strategy
      • Figure 20: TURF Analysis – Takeout/Delivery Motivators, 2022
  10. Direct Ordering Usage and Motivators

    • Consumers want less interaction, more convenience
      • Figure 21: Ordering Method usage and Interest, 2022
    • Operators must compete with third-party apps on transparency and control
      • Figure 22: Direct ordering motivators, 2022
      • Figure 23: TURF Analysis – Direct ordering motivators, 2022
    • Asian/Pacific Islanders will prioritize value-based promotions
      • Figure 24: Direct ordering motivators, 2022
  11. Takeout/Delivery Attitudes

    • Reinvent the at-home dining experience
      • Figure 25: Takeout/delivery attitudes, 2022
    • Gen Zs prioritize convenience and easy access
      • Figure 26: Takeout/delivery attitudes, 2022
    • Affluent consumers are more likely to support restaurants directly
      • Figure 27: Takeout/delivery attitudes, 2022
  12. Appendix – Data Sources and Abbreviations

    • Consumer survey data
    • Marketing creative
    • Abbreviations and terms
    • Abbreviations
  13. Appendix – TURF Analysis – Methodology

      • Figure 28: TURF Analysis – Direct ordering motivators, 2022
      • Figure 29: TURF Analysis – Takeout/Delivery Motivators, 2022

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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