US Restaurant Takeout and Delivery Market Report 2023
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Description
Stay ahead of the curve and secure future growth for your business with Mintel’s US Restaurant Takeout and Delivery Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviors affecting your industry. Get a 360° view of the restaurant takeout and delivery industry including key market drivers, market outlook and opportunities.
Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics.
Key Issues Covered in this Report
- Changes in consumer behavior toward restaurant ordering, takeout and delivery
- Consumer ordering methods and preferences associated to dining occasions
- Consumer motivations relating to takeout/delivery and direct ordering
- Attitudes towards takeout/delivery
US Restaurant Takeout and Delivery Industry – Current landscape
High third-party delivery fees a prompting a shift in consumer behavior in the restaurant takeout and delivery market. The convenience provided by third-party apps is being challenged as consumers are opting to pick up takeout orders from restaurants to avoid extra cost. With consumers expecting to reduce their usage of third-party delivery apps, restaurants will need to stay ahead of technological advancements to successfully offer customers pickup, takeout, and direct ordering options.
US Restaurant Takeout and Delivery Industry – What’s next for the market?
Over half of US consumers would be encouraged to order more restaurant takeout or delivery if special deals were offered, highlighting that Americans will continue to seek out ways to make their budgets stretch further. As consumers look to cut down on discretionary spending, brands can promote restaurant ordering by incentivizing customers to dine with them through special deals and carry-out offers. Direct ordering will allow patrons to be more mindful of their budgets and help build loyalty for future occasions.
To learn more about the US Restaurant Takeout and Delivery market, including analysis of consumer behavior and recommendations for market opportunities, purchase our full US Restaurant Takeout and Delivery Market Report.
Expert Analysis from an Industry Specialist
This report, written by Pooja Lal, a leading foodservice analyst, delivers in-depth commentary and analysis to highlight current trends in the US restaurant takeout and delivery market and add expert context to the numbers.
Consumers are opting to explore restaurant takeout and delivery methods that limit the added fees and higher prices associated with third-party delivery. Interest in direct ordering for takeout and delivery is quickly growing as consumers seek special offers and discounts through loyalty programs. Operators that provide off-premise experiences that are easy to access and obtain at favorable prices will be sought out by consumers.
Pooja Lal
US Foodservice and Mintel Menu Insights
Table of Contents
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Overview
- What you need to know
- This Report looks at the following areas
- Definition
- Market context
- What you need to know
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Executive Summary
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- Top Takeaways
- Consumer trends
- Competitive strategies
- Market predictions
- Figure 1: Category outlook, 2023-28
- Opportunities
- Exclusive deals can help offset the pain-points associated with high delivery fees
- Figure 2: Takeout/Delivery Attitudes
- Highlight the benefits of off-premise dining
- Figure 3: Reasons for Ordering Takeout/Delivery
- Offer a break through breakfast
- Figure 4: Ordering Methods by Ordering Occasions
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Market Drivers
- High third-party deliver fees prompt shift to pick up
- Figure 5: Ordering comparison for delivery via DoorDash, Grubhub and Pizzaeria Uno
- Inflationary pressures push consumers to cut back on AFH dining
- Figure 6: 12-month percent change, Consumer Price Index, May 2023
- Traditional delivery methods will be upgraded
- High third-party deliver fees prompt shift to pick up
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Competitive Strategies and Market Opportunities
- Location tracking paves the path for fresher foods
- Panera launches drive-thru pick up to deliver on convenience
- Figure 7: Panera Pick-Up Drive-Thru
- Wendy’s cuts down the queue with kitchen to car strategy
- Figure 8: Wendy’s Underground Tunnel Partnership with Pipedream
- It’s a bird! It’s a plane! It’s a…pizza drone!?
- Figure 9: Zipline Drone Delivery
- Domino’s hits the road with EVs
- Figure 10: Domino’s partners with GM to launch EV fleet for delivery
- Starbucks explores delivery-only locations to meet consumer demands
- Uber Eats plans for a sustainable future
- GrubHub goes zero-dollar delivery
- Figure 11: Grubhub Sponsored ads
- Wendy’s launches AI drive-thru with Google
- Location tracking paves the path for fresher foods
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The Takeout/Delivery Consumer – Fast Facts
- Highlight the benefits of AFH dining
- Lean on loyalty rewards programs to promote exclusive offers
- Continue to evolve technology in the takeout/delivery space
- Highlight the benefits of AFH dining
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Restaurant Ordering Methods
- Ordering channels remain steady YOY
- Figure 12: Restaurant ordering method 2022-23
- Diversify ordering channels for differing generations
- Figure 13: Restaurant ordering method by generation, 2023
- Urban dwellers lean on the convenience of takeout/delivery
- Figure 14: Restaurant ordering method by area, 2023
- Ordering channels remain steady YOY
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Third-Party Services Ordered From
- Consumers will choose to order where cost-savings are involved
- Figure 15: Third-party services ordered from by generation, 2023
- Consumers will choose to order where cost-savings are involved
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Reasons for Ordering Takeout/Delivery
- Make takeout/delivery dining occasions habitual
- Figure 16: Reasons for Ordering Takeout/Delivery
- Menu items that go beyond home-cooking are universal
- Figure 17: Reasons for Ordering Takeout/Delivery by generation, 2023
- Help families reduce clean-up
- Figure 18: Reasons for Ordering Takeout/Delivery by household size, 2023
- Make takeout/delivery dining occasions habitual
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Reasons for not Dining Out
- Consumers are willing to cut AFH dining out of the equation to save money
- Figure 19: Reasons for not dining out
- Highlight healthier items on the menu to connect with Gen Z’s
- Figure 20: Reasons for not dining out by generation, 2023
- Consumers are willing to cut AFH dining out of the equation to save money
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Future Restaurant Ordering Method
- Continue to the evolve online ordering to improve customer experience
- Figure 21: Changes to dining behaviors, 2023
- Continue to the evolve online ordering to improve customer experience
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Takeout/Delivery Motivators
- Spark takeout/delivery interest with incentives
- Figure 22: Takeout/delivery motivators
- Convenience and value are at the forefront of takeout/delivery
- Figure 23: TURF analysis – desired off-premise improvements, 2023
- Engage with Gen X and older via special carry-out deals
- Figure 24: Takeout/delivery motivators by generation
- Make promotional offers easily accessible through digital means
- Figure 25: Takeout/delivery motivators by household size
- Spark takeout/delivery interest with incentives
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Direct Ordering Usage and Motivators
- Lower prices and delivery fees will boost impulse delivery/takeout purchases
- Figure 26: Direct ordering usage and motivators
- Prove in-house takeout/delivery to be a more cost-effective option
- Figure 27: TURF analysis – Direct ordering motivators, 2023
- Encourage repeat visitation through future cost saving opportunities
- Figure 28: Direct ordering usage and motivators by generation
- Lower prices and delivery fees will boost impulse delivery/takeout purchases
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Ordering Methods by Ordering Occasions
- Morning daypart offers an opportunity for convenience seeking consumers
- Figure 29: Ordering methods by ordering occasions
- Meet customers where they are at lunchtime
- Figure 30: Ordering Methods by Ordering Occasions – delivery
- Morning daypart offers an opportunity for convenience seeking consumers
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Takeout/Delivery Attitudes
- Delivery fees deter patrons from AFH dining occasions
- Figure 31: Takeout/delivery attitudes
- Millennials want to see exclusivity
- Figure 32: Takeout/delivery attitudes by generation
- Reduce the burden associated to delivery fees
- Figure 33: Takeout/delivery attitudes by area
- Delivery fees deter patrons from AFH dining occasions
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Appendix – Data Sources and Abbreviations
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Data sources
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TURF Analysis – Restaurant Takeout and Delivery– 2023
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- Figure 34: Table – TURF Analysis – Desired off-premise improvements, 2023
- Methodology
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TURF Analysis – Restaurant Takeout and Delivery– 2023
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- Figure 35: Table – TURF Analysis – Direct ordering motivators, 2023
- Methodology
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About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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