Stay ahead of the curve and secure future growth for your business with Mintel’s US RTD Alcoholic Beverages Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviors affecting the US ready to drink market. Get a 360° view of the market including market sizes, leading brands’ market share and detailed consumer insights.

Key Issues Covered in this Report

  • Types of RTDs purchased and purchase motivators
  • Frequency of RTD consumption
  • Consumer attitudes towards RTDs
  • Competitive strategies and opportunities for the RTD market

An Overview of the RTD Market in the US

The RTD market saw healthy growth across all segments in 2023. 70% of RTD consumers purchased hard seltzers, suggesting that RTD drinkers like the lighter, more flavorful side of the category. This was reflected in the value growth of the hard seltzer category, which increased an estimated 151% in 2023.

US RTD Alcoholic Beverages Market Research: What Consumers Want and Why

  • It’s all about flavor: Unique flavors are popular with over a third of US RTD consumers. 
  • Premium and health are connected: Half of drinkers think premium RTDs should have better-for-you benefits.
  • Expand beyond the everyday: Predictably, RTDs tick a lot of boxes when it comes to suitability for social occasions. Adding messages of solo enjoyment and refreshment to the mix can expand horizons and usage occasions.

Purchase the full report to learn more about how to respond to consumer trends in the US ready to drink market and build a lasting connection with your audience.

More About This Report

This report provides an analysis of the US RTD alcoholic beverage market, which includes flavored malt beverages, hard seltzers, prepared spirits-based cocktails, and wine coolers/RTDs.

Expert Insights on the RTD Market in the US

This report, written by Kamari Davis, a leading Food & Drink analyst, delivers in-depth commentary and analysis to highlight US RTD trends and add expert context to the numbers.

RTDs have taken the alcoholic beverage by storm in spite of limited consumer understanding of product nuances and perceptions of oversaturation suggesting that a little more clarity can take the category and its brands even further.

Kamari Davis, Research AnalystKamari Davis
Research Analyst, Food & Drink

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Consumer Insights

    • Consumer fast facts
    • Types of RTDs purchased
    • Graph 1: RTD types purchased, 2023
    • Graph 2: RTD types purchased, by generation, 2023
    • Graph 3: RTD types purchased, by gender, 2023
    • Graph 4: RTD types purchased, by parental status, 2023
    • Graph 5: RTD types purchased, by race/Hispanic origin, 2023
    • RTD perceptions by type
    • Graph 6: perceptions of RTDs by type, 2023
    • Graph 7: perceptions of RTDs, 2023
    • Graph 8: RTD association, by generation, 2023
    • Graph 9: RTD association, by gender and age, 2023
    • Graph 10: RTD perceptions by beverage type, by generation
    • Ranked RTD purchase motivators
    • Graph 11: RTD purchase motivators, 2023
    • RTD consumption frequency
    • Graph 12: RTD consumption frequency, 2023
    • RTD attitudes and behaviors
    • Graph 13: attitudes towards RTD alcoholic beverages, 2023
    • Graph 14: attitudes towards RTDs, by race/hispanic origin, 2023
    • Graph 15: RTD attitudes towards RTD beverages, 2023
    • Graph 16: behavior towards RTDs, by age, 2023
  3. Competitive Strategies

    • Launch activity and innovation
    • Marketing and advertising
    • Opportunities
    • Graph 17: RTD purchase factors, 2023
    • Graph 18: RTD attitudes towards alcoholic beverages, 2023
    • Graph 19: RTD attitudes towards alcoholic beverages, by generation, 2023
  4. The Market

    • Market context
    • Market drivers
    • Graph 20: attitudes toward alcoholic beverages, 2023
    • Graph 21: RTD beverage type purchased, 2023 – NET – any purchase, 2023
    • Graph 22: sober curious awareness and adherence, 2022-23
    • Market size and forecast by RTD segment
    • Graph 23: Total US volume sales and forecast of ready-to-drink alcoholic beverages, by segment, 2019-25
    • Graph 24: total volume sales and forecast of ready-to-drink alcoholic beverages, by segment, 2018-25
    • Graph 25: total volume sales and forecast of spirits-based prepared cocktails, 2018-25
    • Graph 26: total volume sales and forecast of coolers, 2021-25
    • Market share/brand share
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Below is a sample report, understand what you are buying.

Click to show report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Bell Logo - Mintel client
Boots Logo - Mintel Client
Kelloggs Logo - Mintel client
Samsung Logo - Mintel client
Nike Logo - Mintel client
Walgreens Logo - Mintel client

Want to speak to us directly?

Contact us on via phone or fill out a form with your enquiry.

Contact Us