Description

“Salty snacks are winning in their ability to satisfy cravings and meet emotional needs, expanding their role beyond a quick hunger-satisfying solution. As consumers simultaneously reach for familiar favorites and alternative snacks at an accelerating pace, brands face the challenge of balancing comforting classics and exciting new concepts.”
Kelsey Olsen, Food and Drink Analyst

 

This Report looks at the following areas:

  • Trended salty snack consumption
  • Salty snack purchase location
  • Changes in salty snack consumption
  • Reasons for increased consumption and motivations to increase consumption
  • Salty snack occasions
  • Salty snack attitudes and behaviors
  • Interest in salty snack innovation

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total US sales and fan chart forecast of salty snacks market, at current prices, 2017-27
      • Figure 2: Category outlook for salty snacks, 2022-27
    • Opportunities and challenges
    • Salty snacks are hitting the sweet spot
      • Figure 3: Trended consumption of salty snacks, 2021-22
    • Accessibility will shine in times of inflation
      • Figure 4: Change in salty snack consumption, by financial situation, 2022
    • Evolve with snack time occasions
      • Figure 5: Occasions for salty snacks – NET– Any Snack, 2022
    • Incorporate exciting twists beyond the BFY space
      • Figure 6: Interest in salty snack innovation, 2022
  3. Market Size and Forecast

    • Salty snacks continue to shine
      • Figure 7: Total US sales and fan chart forecast of salty snacks market, at current prices, 2017-27
      • Figure 8: Total US sales and forecast of salty snacks market, at current prices, 2017-27
  4. Segment Performance

    • Other snacks outpace, while accessibility brings steady growth
      • Figure 9: Total US retail sales of salty snacks, by segment, at current prices, 2022
      • Figure 10: Total US retail sales of salty snacks, by segment, at current prices, 2017-2022
    • Versatile needs are met by variety of retailers
      • Figure 11: Total US retail sales of salty snacks, by channel, at current prices, 2017-2022
  5. Market Factors

    • Financial situations may pose barriers to exploration
      • Figure 12: Change in salty snack consumption, by financial situation, 2022
    • Its snack time, especially for younger consumers
      • Figure 13: Frequency of snacking, 2022
    • Snacking motivated by factors beyond health
      • Figure 14: US eating motivators, 2022
    • An attention to salt
      • Figure 15: Microsalt Inc Instagram page, 2022
  6. Market Share/Key Players

    • Market leaders prove their place with strong growth
      • Figure 16: Multi-outlet sales of salty snacks, by leading companies, rolling 52 weeks 2021 and 2022
    • Niche brands bring small boost to meat snacks
      • Figure 17: Multi-outlet sales of meat snacks, by leading companies and brands, rolling 52 weeks 2021 and 2022
    • BFY identities are poppin’
      • Figure 18: Multi-outlet sales of popcorn, by leading companies and brands, rolling 52 weeks 2021 and 2022
    • Say Cheetos!
      • Figure 19: Multi-outlet sales of cheese snacks, by leading companies and brands, rolling 52 weeks 2021 and 2022
    • Renew excitement in pretzels, with flavor a key driver
      • Figure 20: Multi-outlet sales of pretzels, by leading companies and brands, rolling 52 weeks 2021 and 2022
    • Corn snacks dominated by PepsiCo
      • Figure 21: Multi-outlet sales of corn snacks, by leading companies and brands, rolling 52 weeks 2021 and 2022
    • Other snacks are prime space for BFY
      • Figure 22: Multi-outlet sales of other snacks, by leading companies and brands, rolling 52 weeks 2021 and 2022
  7. Competitive Strategies and Market Opportunities

    • Global flavors cross borders
      • Figure 23: Global flavored salty snack products, 2022
    • Gourmet Popcorn meets sweet spot for permissible indulgence
      • Figure 24: Indulgent popcorn products, 2022
    • Meat snacks stray from tradition
      • Figure 25: Meat snacks products, 2022
    • Meat-free jerky must provide beyond “plant-based”
      • Figure 26: Plant-based jerky snacks, 2022
    • Sweet on sourdough
      • Figure 27: Sourdough pretzel products, 2022
    • Turn up the heat
      • Figure 28: Hot and spicy popcorn and meat snacks, 2022
    • Season’s meat-ings
      • Figure 29: Seasoned pork rinds flavors
    • Alternative snacks bring different benefits to the table
      • Figure 30: “Better” alternative snacks, 2022
    • Fun size’s time to shine
      • Figure 31: Mini salty snacks and cereal products, 2022
  8. The Salty Snacks Consumer – Fast Facts

    • Salty snacks are on the up and up
    • Balance the act of old and new
    • Show up for evolving routines
  9. Salty Snack Consumption

    • Keep salty snacks booming with old and new
      • Figure 32: Trended consumption of salty snacks, 2021-22
    • Highlight the vast offerings of salty snacks, especially to men
      • Figure 33: Consumption of salty snacks, by gender, 2021-22
    • Capitalize on the exploratory younger consumer
      • Figure 34: Consumption of salty snacks, by generation, 2022
    • Now is the time to solidify relationships
      • Figure 35: Repertoire of salty snack consumption, by generation, 2022
  10. Salty Snack Purchase Location

    • Intrigue consumers before they enter the snack aisle
      • Figure 36: Salty snack purchase location, 2022
    • Prove cravability to the impulsive Gen Z shopper
      • Figure 37: Salty snack purchase location, by generation, 2022
    • Be there for the salty snack shopaholic
      • Figure 38: Repertoire of salty snack purchase locations, by parental status, 2022
  11. Important Attributes of Specific Salty Snacks

    • Guarantee flavor above all else
      • Figure 39: Important attributes of specific salty snacks, 2022
    • Age is more than a number
    • Don’t leave out older snackers in the alternative snack space
      • Figure 40: Important attributes of alternative salty snacks, by generation, 2022
    • Find familiar and exciting sweet spot for meat snacks
      • Figure 41: Important attributes of meat snacks, by generation, 2022
  12. Change in Salty Snack Consumption

    • Make snacking a constant during a time in flux
      • Figure 42: Change in salty snack consumption, 2022
    • Compete for attention from Gen Z
      • Figure 43: Change in salty snack consumption, by generation, 2022
    • Bring hybrid snacking solutions to the next normal
      • Figure 44: Change in salty snack consumption, by remote work status, 2022
  13. Reasons for Increased Consumption

    • Sprinkle snacks throughout the day
      • Figure 45: Reasons for increased salty snack consumption, 2022
    • Incorporate excitement into non-parent snacking behaviors
      • Figure 46: Reasons for increased salty snack consumption, by parental status, 2022
    • Spice up the snack from home experience
      • Figure 47: Reasons for increased salty snack consumption, by employment and work-from-home status, 2022
  14. Motivations to Purchase More Salty Snacks

    • Remind consumers that snacks can be simple
      • Figure 48: Motivations to purchase more salty snacks
    • Double down on value with accessible healthy snacks
      • Figure 49: Motivations to purchase more salty snacks, by generation, 2022
    • Tailor concepts to the open-minded parent
      • Figure 50: Motivations to purchase more salty snacks, by parental status, 2022
  15. Consumption Occasions for Specific Salty Snacks

    • Provide emotional support snacks
      • Figure 51: Occasions for salty snacks – NET– Any Snack, 2022
    • Keep pace with generational occasions
      • Figure 52: Occasions for salty snacks – NET– Any snack, by generation, 2022
    • Create more associations specific to occasions
      • Figure 53: Correspondence Analysis – Symmetrical map – Salty snack occasion consumption, 2023
  16. Salty Snacks Attitudes and Behaviors

    • Inspire incorporation into mealtimes
      • Figure 54: Salty snacks attitudes and behaviors, 2022
    • Create connections with younger generations
      • Figure 55: Salty snacks attitudes and behaviors, by generation, 2022
    • Make snack exploration fun for the family
      • Figure 56: Salty snack attitudes and behaviors, by parental status, 2022
  17. Interest in Salty Snack Innovation

    • Break the monotony with snacks
      • Figure 57: Interest in salty snack innovation, 2022
    • Help consumers level up their salty snacks
      • Figure 58: Interest in salty snack innovation, by generation, 2022
    • Differentiate for the household
      • Figure 59: Interest in salty snack innovation, by parental status, 2022
  18. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Forecast
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
  19. Appendix – The Market

    • Total market size and forecast, at inflation-adjusted prices
      • Figure 60: Total US Retail sales and forecast of salty snacks, at inflation-adjusted prices, 2017-27
    • Market size and forecast by segment, at current prices
      • Figure 61: Total US retail sales and forecast of meat snacks, at current prices, 2017-27
      • Figure 62: Total US retail sales and forecast of popcorn, at current prices, 2017-27
      • Figure 63: Total US retail sales and forecast of cheese snacks, at current prices, 2017-27
      • Figure 64: Total US retail sales and forecast of pretzels, at current prices, 2017-27
      • Figure 65: Total US retail sales and forecast of corn snacks, at current prices, 2017-27
      • Figure 66: Total US retail sales and forecast of other salty snacks, at current prices, 2017-27
    • Market size and forecast by segment, at inflation-adjusted prices
      • Figure 67: Total US retail sales and forecast of meat snacks, at inflation-adjusted prices, 2017-27
      • Figure 68: Total US retail sales and forecast of popcorn, at inflation-adjusted prices, 2017-27
      • Figure 69: Total US retail sales and forecast of cheese snacks, at inflation-adjusted prices, 2017-27
      • Figure 70: Total US retail sales and forecast of pretzels, at inflation-adjusted prices, 2017-27
      • Figure 71: Total US retail sales and forecast of corn snacks, at inflation-adjusted prices, 2017-27
      • Figure 72: Total US retail sales and forecast of other salty snacks, at inflation-adjusted prices, 2017-27

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Data

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