Description

This report provides comprehensive and current information and analysis of the US Suncare and Skin Protection market including the sun care market size, anticipated market forecast, relevant market segmentation, and industry trends for the Suncare and Skin Protection market in the US.

Current market landscape

23% of Gen Z consumers don’t like how their skin looks when it’s tan. Gen Z’s lack of engagement in the self-tanning space suggests that category players will continue to face uphill battles in expanding their footprint.

Digital communication has become an increased element of consumers’ social lives, which will continue to some degree long after the pandemic is over, prolonging the demand for products that protect skin from blue light exposure.

Future market trends in the sun protection products market

Although 43% of sunscreen users agree that sunscreen offers better sun protection than BPC products with SPF, consumers are more likely to use BPC products with SPF on a regular basis when compared to sunscreen, highlighting the continued threat from multifunctional BPC products.

28% of category shoppers agree that it’s worth it to pay more for premium sunscreen and skin protection products, signaling opportunities to boost market sales.

Read on to discover more about the US Suncare and Skin Protection consumer market, read our US Clean Beauty Market Report 2021, or take a look at our other Beauty and Personal Care Market research reports.

Quickly understand

This Report looks at the following areas:

  • The impact of COVID-19 on consumer behavior and the sunscreen and skin protection products market.
  • How usage trends impact the sunscreen and skin protection products market.
  • How category players are innovating offerings to stand out from the competition.
  • What consumers want from category players and why.
  • Suncare Industry in the US
  • sun protection market us

Covered in this report

Brands include: Sun Bum, Banana Boat, Hawaiian Tropic, Neutrogena, Edgewell, Johnson & Johnson, Beiersdorf, Elta MD, Tula, Cocokind, Suntique, CeraVe, Cetaphil, Yours Sunny Side Up, Kate Somerville.

Expert analysis from a specialist in the field

This report, written by Olivia Guinaugh, a leading analyst in the Beauty and Personal Care sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

After taking a short-term hit in 2020 due to social distancing measures and travel restrictions, sunscreen and skin protection sales are heating back up, thanks to the widespread distribution of vaccines and consumers’ elevated focus on skin health. However, encouraging consumers to use sunscreen during colder months and indoors is still a constant challenge for sunscreen brands. Offering protection from not only the sun but also from blue light and pollution exposure could help combat occasional and seasonal usage trends, positioning sunscreen as an integral step in people’s daily routines. Further growth can also be driven by incorporating ingredients and benefits typically seen within the facial skincare space, helping brands earn a spot in engaged BPC consumers’ everyday skincare routines.
Olivia Guinaugh, Beauty and Personal Care Analyst
Olivia Guinaugh
Senior Beauty and Personal Care Analyst

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
    • COVID-19: US context
    • Economic and other assumptions
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total US sales and fan chart forecast of sunscreen and skin protection products market, at current prices, 2016-26
      • Figure 2: Category outlook, 2022-27
    • Opportunities and challenges
    • Encourage trade ups with broader skin protection benefits
      • Figure 3: Interest in select innovations, 2021
    • Help consumers better understand how to select sunscreen and effectively apply it
    • Push skin health themes into the forefront
    • Is having a tan no longer on-trend among younger generations?
      • Figure 4: I don’t like how my skin looks when it’s tan, by age, 2021
    • Strict regulations prevent US sunscreen brands from reaching their full potential
      • Figure 5: I sometimes buy sunscreen and skin protection products from countries outside the US, by age, 2021
    • Further blur suncare with skincare by incorporating skincare-inspired ingredients
    • Key consumer insights
  3. Market Size and Forecast

    • After taking a hit in 2020, sunscreen and skin protection sales heat back up
      • Figure 6: Total US sales and fan chart forecast of suncare and skin protection products market, at current prices, 2016-26
      • Figure 7: Total US sales and forecast of suncare and skin protection market, at current prices, 2016-26
  4. Market Factors

    • Strict regulations prevent US sunscreens from reaching their full potential
      • Figure 8: Top UV absorbers and UV filters, by region, 2016-YTD 2021*
      • Figure 9: TikTok posted by Jenny Lee, 2021
    • Address increased scrutiny from recent product recalls
    • Supply chain issues create major roadblocks
  5. Market Share

    • All leading companies experience a boost in sales
      • Figure 10: YouTube video from Dr Shereene Idriss, 2021
    • Sales of suncare and skin protection, by company
      • Figure 11: Multi-outlet sales of skin protection products, by leading companies, rolling 52 weeks 2020 and 2021
  6. Competitive Strategies and Market Opportunities

    • Focus NPD on skin health
      • Figure 12: Instagram post from Elta MD, 2021
      • Figure 13: TULA’s Daily Sunscreen Gel Broad Spectrum SPF 30
    • Protect skin from more than just the sun
      • Figure 14: Cocokind Daily SPF 32 Facial Sunscreen Lotion
      • Figure 15: Neutrogena Invisible Daily Defense, 2020
    • Growing reliance on digital communication fuels the demand for blue light protection
      • Figure 16: New suncare launches with “blue light” in the product description, 2019-21
    • Encourage trade-ups by leveraging skincare-inspired ingredients
      • Figure 17: Suncare and sunless tanning launches with sodium hyaluronate and/or niacinamide, 2019-21
    • Could cica be the next on-trend ingredient in suncare?
      • Figure 18: Suntique’s I’m Pure Perfect Cica Suncream, 2021
    • Affordability and expert approvals benefit CeraVe and Cetaphil
      • Figure 19: Multi-outlet sales of CeraVe and Cetaphil’s suntan products, rolling 52 weeks 2020 and 2021
      • Figure 20: TikTok from CeraVe, 2021
  7. The Sunscreen and Skin Protection Consumer – Fast Facts

  8. Usage and Usage Frequency of Sunscreen and Skin Protection Products

    • Seasonal and occasional usage of sunscreen limits market potential
      • Figure 21: Usage of sunscreen and skin protection, 2020-21
      • Figure 22: Usage frequency of sunscreen and skin protection products, 2021
    • Position spray-on sunscreen as an everyday product
      • Figure 23: Yours Sunny Side Up SPF 30 Mist and Kate Somerville Uncomplikated SPF Soft Focus Makeup Setting Spray
    • Capture men’s attention with multifunctional products designed for men
      • Figure 24: Usage of sunscreen and skin protection, by gender, 2021
    • Promoting anti-aging benefits is key for reaching younger audiences
      • Figure 25: Usage of sunscreen and skin protection, by age, 2021
    • Offer products designed for Black adults’ specific skincare needs
      • Figure 26: Usage of select sunscreens and skin protection products, by race and Hispanic origin, 2021
  9. Sunscreen Benefits Sought

    • Level of sun protection is priority, but tertiary influencers are also valued
    • Expect to see more “clean” sunscreens
      • Figure 27: Benefits sought in sunscreen, 2021
    • Find ways to stand out in the busy mineral suncare space
      • Figure 28: Select benefits sought in sunscreen, any rank (net), by age, 2021
  10. Attitudes and Behaviors toward Sunscreen

    • Leverage a stronger health-focused positioning
      • Figure 29: Instagram posts from SPOTMYUV and YouV, 2021
      • Figure 30: Attitudes and behaviors toward sunscreen, 2021
    • Move the focus from anti-aging to skin health to better reach mature adults
      • Figure 31: Select attitudes and behaviors toward sunscreen, by age, 2021
      • Figure 32: Instagram post from SeeMe Beauty, 2021
    • Educate consumers that people of all skin tones need skin protection
      • Figure 33: Select attitudes and behaviors toward sunscreen, by race and Hispanic origin, 2021
  11. Usage and Usage Frequency of Tanning Products and Sunless Tanners

    • Encouraging usage of self-tanners continues to be a challenge
      • Figure 34: Usage of tanning products and sunless tanners, 2021
    • Encourage more frequent usage of tanning oil/lotion with added skincare benefits
      • Figure 35: Tan-Luxe’s Super Gloss Illuminating Bronzing Drops SPF 30
      • Figure 36: Usage frequency of tanning products and selfless tanners, 2021
    • Don’t overlook younger men’s engagement in the self-tanning market
      • Figure 37: Usage of tanning products and sunless tanners, by gender and age, 2021
  12. Barriers to Using At-home Self-tanning Products

    • Focus NPD on skin health, efficacy and convenience
      • Figure 38: Reasons for not using at-home tanning products, 2021
      • Figure 39: Instagram and TikTok posts from Tanologist, 2021
    • Is having tan skin no longer on-trend among younger generations?
      • Figure 40: Select reasons for not using at-home tanning products, by age, 2021
  13. Shopping Behaviors

    • Capitalize on category shoppers’ willingness to trade up
      • Figure 41: Shopping behaviors, 2021
    • Eco-ethical is top-of-mind for young adults
      • Figure 42: Select shopping behaviors, by age, 2021
    • Are category players losing share to brands outside the US?
      • Figure 43: I sometimes buy sunscreen/skin protection from countries outside the US, by age, 2021
  14. Interest in Innovations

    • Consumers want more multifunctional claims and multiprotective benefits
      • Figure 44: Interest in innovations, 2021
    • Offer sensorial benefits to win over younger audiences
      • Figure 45: Interest in select innovations, any interest (net), by age, 2021
  15. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Forecast
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
  16. Appendix – The Market

      • Figure 46: Total US retail sales and forecast of skin protection products, at inflation-adjusted prices, 2016-26
      • Figure 47: Total US retail sales of skin protection products, by channel, at current prices, 2016-21
      • Figure 48: Total US retail sales of skin protection products, by channel, at current prices, 2019 and 2021
      • Figure 49: US supermarket sales of skin protection products, at current prices, 2016-21
      • Figure 50: US drugstore sales of skin protection products, at current prices, 2016-21
  17. Appendix – Key Players

      • Figure 51: Multi-outlet sales of skin protection products, by leading companies and brands, rolling 52 weeks 2020 and 2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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