US Suncare and Skin Protection Market Report 2024
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
Stay ahead of the curve and secure future growth for your business with Mintel’s US Suncare and Skin Protection Market Report 2024. Our full report is packed with consumer-led market intelligence and analysis of the latest industry trends affecting the sun protection products market. Get a 360° view of the suncare industry including consumer insights, market dynamics and a five-year market forecast.
As a whole, US consumers are using more sun care and skin protection, with 44% of consumers saying they applied skin protection more than they did a year ago. Over three-quarters of consumers wear some form of skin protection and the majority of these consumers wear protection year-round, thanks primarily to the convenience of SPF-enhanced BPC products.Â
Product texture is important to 39% of Gen Z Consumers, only one percentage point behind the level of sun protection. On the whole, Gen Z consumers’ purchase considerations lean notably towards sensation and beautification. As Gen Z’s spending power increases it is vital that brands appeal to younger users not only as sun protection, but also as functional beauty products that are enjoyable to use.
Over three-quarters of sunscreen users would pay more for sunscreen with facial skincare ingredients or benefits. Highlighting that sunscreen has a ready audience for prestige offerings. Brands should premiumize their products through familiar skincare ingredients and benefits.
Purchase Mintel’s full report for a full analysis of the US sun care products market, including more recommendations for growth opportunities from our expert analyst. Readers of this report may also be interested in Mintel’s A Year of Innovation in Suncare.
For the purposes of this report, Mintel has included the following segments in the suncare and skin protection products category: sunscreen, sunless tanners, suntan lotion and oil (includes lotions/oils for indoor tanning beds).
This report contains market share and sales for leading brands, including Banana Boat, Hawaiian Tropic, Aveeno, Sun Bum, and more.
This report, written by Joan Li, a leading BPC analyst, delivers in-depth commentary and analysis to highlight current trends in the US sun care products market and add expert context to the numbers.
Consumer engagement with the category beyond functional need expands usage occasions and resonant claims.
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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.