Description

“Dips and sauces sit at the intersection of experience and versatility and consumers expect both in new innovation. The pandemic has given rise to positive sales growth for categories specifically tied to cooking and at-home snacking occasions. As consumers transition into their post-pandemic routines, brands will need to reinforce these newly created routines, inspire continued use of their product through new applications, and deliver flavor innovation that rivals the elevated flavors found in foodservice.”
– Alyssa Hangartner, Flavor and Ingredient Trends Analyst

This Report looks at the following areas:

  • The impact of COVID-19 on the dips and sauces market
  • Attitudes and behaviors toward dip and sauce selection
  • Dip and sauce varieties consumed
  • Current and emerging flavor trends

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
    • COVID-19: market context
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total US retail sales of condiments, salad dressings, cooking sauces and spreads by segment, at current prices, 2018-20
    • Impact of COVID-19 on dips and sauces
      • Figure 2: Short-, medium- and long-term impact of COVID-19 on dips and sauces, May 2021
    • Opportunities and challenges
    • Reinforce the value of versatility
      • Figure 3: Dip and sauce uses, January 2020- March 2021
    • Traditional twists beat global exploration
      • Figure 4: Dip and sauce attitudes and behaviors, by generation, March 2021
    • Traditional and global have room to grow
      • Figure 5: Experience and interest in emerging dip and sauce flavors, March 2021
  3. The Market – Key Takeaways

    • Pandemic cooking routines elevated dip and sauce sales
    • At-home meal preparation is here to stay
    • Focus on flavor to keep young consumers engaged
  4. State of the Market

    • Home meals and snacks supercharge dip and sauce sales
      • Figure 6: Total US retail sales of condiments, salad dressings, cooking sauces and spreads by segment, at current prices, 2018-20
    • Impact of COVID-19 on dips and sauces
      • Figure 7: Short-, medium- and long-term impact of COVID-19 on dips and sauces, May 2021
    • COVID-19: US context
    • Dips and sauces used and applications
      • Figure 8: Repertoire Analysis – Dips and sauces consumed, March 2021
    • Elevated cooking applications indicate consumers seek unique experiences
      • Figure 9: Dips and sauce uses, January 2020-March 2021
    • Versatility doesn’t have to be limited by dip/sauce type
      • Figure 10: Repertoire of dips and sauces uses, March 2021
    • Consumers of any age are open to exploration
      • Figure 11: Dips and sauces use, by generation, March 2021
  5. Market Factors

    • Flavorful dips and sauces can take (some) sting out of increased food prices
      • Figure 12: Changes in Consumer Food Price Indexes, February 2020-21
    • Home cooking aspirations have staying power
      • Figure 13: Pandemic-driven changes in behavior, October 2020
    • Menu trends even more influential to product development
      • Figure 14: Top instances of dip and sauce flavors on US menus, Q4 2017-20
  6. Market Opportunities

    • Dip and sauce versatility does not necessarily mean boring flavors
      • Figure 15: Dips and sauces attitudes and behaviors, by generation, March 2021
    • Special occasion dips and sauces can fit everyday occasions
      • Figure 16: Dips and sauces attitudes and behaviors, January 2020-March 2021
    • Highlight plant-based ingredients for the future
      • Figure 17: Food and drink aspirations for 2021, by age, March 2021
    • Move fermented, sour and herbal profiles beyond borders
      • Figure 18: Preferred flavor families, by dip and sauce attitudes, March 2021
  7. Companies and Brands – Key Takeaways

    • Highlight plant-based formulations
    • Restaurant inspired flavors reinvigorate traditional categories
    • Global flavors will entice adventure-seeking palates
  8. Product Development – Now

    • Plant-based
      • Figure 19: Percentage of new dip and sauce innovation* containing plant based and related claims, 2016-20
      • Figure 20: Plant-based ingredient innovation
    • Brands use herbs to add clean flavors to dips and sauces
      • Figure 21: Interest and experience with cilantro and dill flavors, by dip and sauce varieties consumed, March 2021
      • Figure 22: New dip and sauce innovation containing dill and cilantro flavors
    • Homebound cooks dabble in Asian peanut sauce varieties
      • Figure 23: Interest and experience with peanut flavored dips and sauces, March 2021
      • Figure 24: Peanut sauce innovation
  9. Product Development – Near

    • Dips and sauces are natural next step for everything bagel
      • Figure 25: Interest and experience with everything bagel seasoning, by interest in trying new flavors, March 2021
      • Figure 26: New product launches and line extensions containing everything bagel seasoning
    • Classics get a smoky edge to recreate the foodservice feel
      • Figure 27: Smoky sauce innovation
    • Mustard gets a sweet and spicy makeover 2.0
      • Figure 28: Innovation in mustard
  10. Product Development – Next

    • Brands tap into trendy specialty sauces
      • Figure 29: Emerging International cuisine purchase, November 2020
      • Figure 30: Sauce innovation including Asian inspired flavor profiles
    • A Middle Eastern journey is on the horizon
      • Figure 31: Dip, seasoning and sauce innovation including Middle Eastern flavors
  11. The Consumer – Key Takeaways

    • Small tweaks on familiar favorites go a long way
    • Popular seasoning blends have a wide audience
    • Consumers are out exploring, even during a complicated year
  12. Attitudes toward Flavors in Dips and Sauces

    • Traditional twists beat global exploration
      • Figure 32: Attitudes towards dips and sauces, March 2021
    • Don’t forget Gen X
      • Figure 33: Attitudes towards dips and sauces, by generation, March 2021
    • Millennials, Gen Z factor convenience, value into the equation
      • Figure 34: Attitudes towards dips and sauces, by generation, March 2021
  13. Dip and Sauce Varieties Consumed

    • Condiment, dressing versatility cut into other dip/sauce occasions
      • Figure 35: Dip and sauce varieties consumed, January 2020-March 2021
    • Younger adults have more diversified category use
      • Figure 36: Dips and sauces varieties consumed, by generation, March 2021
    • Dips are prime for emerging flavor innovation
      • Figure 37: Dip and sauce varieties, by interest in trying new flavors, March 2021
  14. Dip and Sauce Flavor Preferences

    • Smokey, spicy top the list of dips and sauces
      • Figure 38: Preferred dips and sauces flavors, March 2021
    • Fruit, fermented and spiced flavors have a younger, nuanced audience for now
      • Figure 39: Preferred dips and sauces flavors, by generation, March 2021
    • Herbal and vegetable flavors freshen up marinades and spreads
      • Figure 40: Preferred dips and sauces flavors, by variety, March 2021
  15. Interest and Experience with Dip and Sauce Flavors –Near

    • Traditional and familiar global sauces/dips strong with room to grow
      • Figure 41: Experience and interest in emerging dips and sauce flavors, March 2021
    • Consumers of all ages open to popular seasoning blends
      • Figure 42: NET – Experience and interest in smoked salt and everything bagel seasoning, by generation, March 2021
  16. Interest and Experience with Dip and Sauce Flavors – Next

    • Dips and sauces are a passport to trying emerging cuisines
      • Figure 43: Experience and interest in emerging dips and sauce flavors, March 2021
    • Awareness and trial rises, even in a pandemic
      • Figure 44: Experience and interest in emerging dips and sauce flavors, January 2020-March 2021
    • Make emerging flavors accessible, easy for Gen Z
      • Figure 45: Experience and interest in emerging dips and sauce flavors, by generation, March 2021
  17. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
    • Terms

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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