Description

This report provides comprehensive and current information and analysis of the Trending Flavors and Ingredients in Dips and Sauces market including Trending Flavors and Ingredients in Dips and Sauces market size, anticipated market forecast, relevant market segmentation, and industry trends for the Trending Flavors and Ingredients in Dips and Sauces market in the US.

Current market landscape

Nearly all US adults (94%) use dips or sauces. The pandemic also boosted sales of dips and sauces, as these products act as relatively simple solutions to spice up the monotony of home cooking. Despite nearly universal penetration, dips and sauces still have room for growth. Most 2021 dip and sauce segment sales are stabilizing higher than pre-pandemic levels, suggesting how dips and sauces have become a more routine part of consumers’ mealtimes.

Future sauce trends in the US dips and sauces market

Now, inflation is raising the prices of dips and sauces and their common counterparts (ie proteins, wheat snacks and corn snacks). The conflict in Ukraine will only lead to further shortages and price hikes of these commodities, threatening category growth. Given the current economic climate, brands can reemphasize how dressings and marinades provide flavor and function, helping to tenderize cheaper cuts of meat and add quality flavors and textures to everyday dishes. Dips and sauces also have the potential to help restaurants rebound, as they offer opportunities to keep well established menu items fresh and exciting, with minimal added labor and touchpoints.

Read on to discover more about the Trending Flavors and Ingredients in Dips and Sauces consumer market, read our US Dips and Savory Spreads Market Report 2022, or take a look at our other Food research reports.

Quickly understand trending flavor trends

  • Motivations and attitudes towards new flavor trial in dips and sauces.
  • Spice level preferences in dips and sauces.
  • Interest in internationally inspired dip/sauce flavors and ingredients.
  • Interest and experience with emerging dip and sauce flavors and ingredients.

Covered in this dips and sauces market report

Brands include: Good Foods, Sabra, Park Street, Gotham Greens, AeroFarms, Good & Gather, Follow Your Heart, Field + Farmer, Chick-fil-A Sauce, Sweet Baby Ray’s, Freak Flag Organics, Hidden Valley, Cane’s Sauce, Zax Sauce, Food Club, Heinz, Popeyes, Frederik’s, Lucky Foods, Signature Cafe, Rojo’s, Toasted, Private Selection, Terrapin Ridge, Taste of Inspirations, Trader Joe’s, Wafu, Mesa de Vida, Asian Home Gourmet, Signature Select, Chosen Foods, Wasabi Company, Belazu Ingredient Co, Karma Sauce.

Expert analysis from a specialist in the field

This report, written by Anna Fabbri, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to sauce flavor trends to highlight current trends and add expert context to the numbers.

Consumer interest and engagement in the dip and sauce category is strong and was heightened by the pandemic. Though an uncertain economy threatens to stunt growth, dips and sauces can be positioned as a relatively inexpensive solution to add quality flavors to everyday dishes.

Anna Fabbri, Food and Drink AnalystAnna Fabbri
Flavor and Ingredient Trends Analyst

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total US retail sales of condiments, salad dressings, cooking sauces and spreads by segment, at current prices, 2019-2021
      • Figure 2: Dips and sauces outlook, 2022-27
    • Opportunities and challenges
    • Add flare to the familiar
      • Figure 3: Attitudes toward flavors in dips and sauces
    • Reach out to women with well-established international flavors
      • Figure 4: Interest in international dip and sauce flavors, by gender, 2022
    • Target medium spice levels to garner the widest consumer appeal
      • Figure 5: Spice level preference, 2022
    • Gen Z’s under engagement poses a threat
      • Figure 6: Dips and sauces used, by generation, 2022
  3. State of the Market

    • Position dips and sauces as budget-friendly solutions to spice up the mundane
      • Figure 7: Total US retail sales of condiments, salad dressings, cooking sauces and spreads by segment, at current prices, 2019-21
    • Marinades add flavor and function
      • Figure 8: Dips and sauces consumption, 2022
    • Uneven consumption patterns point to regional innovation opportunities
      • Figure 9: Dip and sauce consumption, by region, 2022
    • Position dips as everyday snacks
      • Figure 10: Percent of dips and sauces beverage new innovation, by subcategory, 2017-21
  4. Market Factors

    • Dips go dairy-free
    • Position dips and sauces as affordable indulgences amid inflation
      • Figure 11: Consumer Price Index for All Urban Consumers (CPI-U): US city average, by expenditure category, 2022
    • Crop prices will rise as a result of conflict in Ukraine
  5. Competitive Strategies and Market Opportunities

    • Return to work calls for portable, mindful snacking occasions
      • Figure 12: Good Foods digital marketing targeting on-the-go consumers
      • Figure 13: Dip innovation in retail
    • Supply chain hurdles reinvigorate farm-to-table movement
      • Figure 14: Dip and sauce innovation, local farming initiatives
  6. Product Development – Now – What’s Trending

    • Herbs and alliums present opportunities for BFY dip and sauce innovation
      • Figure 15: Share of new product launches in dips and sauces, by claim, rolling years 2019-22
      • Figure 16: Experience with and interest in flavors and ingredients, by attitudes toward flavors in dips and sauces, 2022
    • Plant-based continues to extend its reach
      • Figure 17: Share of new product launches in dips and sauces, by claim, rolling years 2019-22
      • Figure 18: Plant based dip and sauce launches in retail
    • Brands combine the old to create the new
      • Figure 19: Share of new product launches in dips and sauces, by flavor, rolling years 2019-22
      • Figure 20: Special sauce launches in retail
      • Figure 21: Special sauce innovation in foodservice
      • Figure 22: Retail and foodservice innovation layering multiple established sauces
      • Figure 23: Retail innovation layering emerging flavors into established dips and sauces
    • Corn popularizes in dairy dips
      • Figure 24: Consumer sentiment towards Mexican street corn dip
  7. Product Development – Near – What to Watch For

    • Whipped dips offer opportunities to innovate with preparation methods
      • Figure 25: Whipped dips in foodservice
    • Dips and sauces add premium to dishes
      • Figure 26: Growth of claims paired with premium claims, rolling years 2019-22
      • Figure 27: Premium preparations in retail dip and sauce launches
    • Spicy flavors spike on menus
      • Figure 28: Share of new product launches in dips and sauces, by flavor, rolling years 2019-22
      • Figure 29: Spicy flavors in retail and foodservice creamy dip and sauce launches
    • Tie in added textures to appeal to the consumer
      • Figure 30: Multi-textured dips and sauces
  8. Product Development – Next – What’s in the Pipeline

    • Flavor innovation is going international
      • Figure 31: International flavors in retail dip and sauce launches
    • Advancements in a preservation technology present opportunity to broaden horizons with avocados
      • Figure 32: Avocado oil in retail dip and sauce launches
  9. The Dip and Sauce Consumer – Fast Facts

    • New innovation should include familiar flavors and ingredients to make trial approachable
    • Dips and sauces invite international flavor trial
    • Dip and sauce spice levels should meet in the middle
  10. Dip and Sauce Varieties Used

    • Provide boldly flavored dips and sauces to personalize eating experiences
      • Figure 33: Dips and sauces used, 2022
    • Gen Z’s under engagement points to condiments’ need to evolve
      • Figure 34: Dips and sauces used, by generation, 2022
    • Reopening offices emphasize opportunities for on-the-go solutions
      • Figure 35: Dips and sauces used, by work from home status, 2022
  11. Attitudes toward Flavors in Dips and Sauces

    • Integrate new flavors into well-established classics to drive appeal
      • Figure 36: Attitudes toward flavors in dips and sauces, 2022
      • Figure 37: International flavors within familiar dips and sauces
    • BFY dips present a rare opportunity to appeal to the World War II consumer
      • Figure 38: Attitudes toward flavors in dips and sauces, by generation, 2022
    • BFY dip options stand out to women
      • Figure 39: Attitudes toward flavors in dips and sauces, by gender, 2022
    • Protein-based dip consumers overindex in their interest in plant-based
      • Figure 40: Attitudes toward flavors in dips and sauces, by dip and sauce varieties used, 2022
      • Figure 41: Internationally inspired hot sauces
  12. Interest in International Dip and Sauce Flavors

    • Dips and sauces allow for approachable international flavor trial
      • Figure 42: Interest in international dip and sauce flavors, 2022
      • Figure 43: Any consumption of international cuisines, percentage point change Feb 2020-Feb 2022
    • Interest in Italian dips and sauces plummets with younger generations
      • Figure 44: Interest in international dip and sauce flavors, by generation, 2022
      • Figure 45: Internationally inspired queso
    • Women seek mainstream international flavors
      • Figure 46: Interest in international dip and sauce flavors, by gender, 2022
    • Dips and sauces present an opportunity to make African cuisine more approachable to US consumers
      • Figure 47: TURF Analysis – Flavors – International, 2022
  13. Dip and Sauce Spice Preferences

    • Interest levels dip when it comes to extreme spice
      • Figure 48: Spice level preference, 2022
      • Figure 49: Attitudes towards spice level preference, 2022
    • Younger consumers overindex in desire for spice, but still crave dips to cool their palate
      • Figure 50: Spice level preference, by generation, 2022
      • Figure 51: Attitudes towards spice level preference, by generation, 2022
    • Men’s spice tolerance is going up, and dips and sauces offer an intriguing form of trial
      • Figure 52: Attitudes towards spicy dips and sauces, 2022
  14. Experience with and Interest in Flavors and Ingredients

    • From poblano to serrano to Scotch bonnets, appeal to consumers with peppers across the Scoville heat scale
      • Figure 53: Experience with and interest in flavors and ingredients, 2022
      • Figure 54: Experience with and interest in flavors and ingredients, 2022
    • Hot sauce consumers hungry for regional chili peppers
      • Figure 55: Experience with and interest in flavors and ingredients by dip and sauce varieties used, 2022
    • Emerging international cuisines could be pushed into the mainstream as younger generations gain purchasing power
      • Figure 56: Experience with and interest in flavors and ingredients, by generation, 2022
  15. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
    • Terms
  16. Appendix – GNPD Methodology

    • GNPD definitions
  17. Appendix—References

  18. Appendix – TURF Analysis – Methodology

      • Figure 57: Table – TURF Analysis – International, 2022

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