US Trending Flavors and Ingredients in Non-Alcoholic Beverages Market Report 2023

This report analyzes the US non-alcoholic beverage industry with a focus on trending flavors and ingredients. Find out how, where, and why consumers are trying new non-alcoholic drink ingredients and flavors, and what each generation thinks and feels when it comes to flavor/ingredient exploration in non-alcoholic beverages.

Below, we summarize the key topics analyzed in this report, and offer handpicked insights.

Key Topics Analyzed in This Report

• Non-alcoholic drink consumption trends and behaviors.
• New flavor/ingredient drink trial motivators – why consumers try new flavors/ingredients.
• Purchase location in new drink trialing – where consumers buy.
• Non-alcoholic beverages attitudes by generation and financial situation.
• Consumer interest in specific flavors, by beverage type.

US Non-Alcoholic Beverage Market Overview

The non-alcoholic beverage industry is largely driven by consumer interest in new flavors and ingredients. As consumers tend to repurchase flavors that they know they like, growth generates more growth in this category. Alongside this, there is a notable trend of movement away from alcohol and toward non-alcoholic beverages that offer flavor and functionality, and this is further generating interest and growth in the category.

Consumer Trends — Which Flavors/Ingredients Appeal and Why

Gender differences and functionality shape the category

Mintel’s research for this report reveals that there are gender differences in flavors preferred; women tend to favor those with superfruit or floral notes, whereas men lean toward energizing citrus-based drinks or those with high hemp protein content. There is also a general trend toward flavors or ingredients that offer functional benefits.

New ingredients/flavors will likely work best alongside the familiar

Many are willing to take risks on new beverages, but some need reassurance. To provide this, familiar ingredients or flavors can be paired with unfamiliar ones — a notion 40% of people agree with, finding it less intimidating to try something new when it is combined with something familiar.

Opportunities for Beverage Brands

As discussed above, and covered in our Alcohol Alternatives Market Report, consumers are increasingly interested in lowering their alcohol intake. For non-alcoholic beverages, replacing what alcohol often provides – fun, relaxation, and something to look forward to after a long day – presents an opportunity. Flavors that bring enjoyment and ingredients that promote relaxation can help fill this gap.

Find a complete breakdown of evidence-based opportunities in the full report, alongside expert analysis. Looking for something else? Browse our library of Non-Alcoholic Beverages Market Research.

Products and Brands Discussed

Products discussed include carbonated soft drinks, juice and juice drinks, still and sparkling water, tea, coffee, sports drinks, energy drinks, and protein drinks.

Emerging as well as established brands are discussed as part of this report. Brands discussed include Poppi Culture Pop, Obi Probiotic, Revive, Olipop, Health-Ade, Zyn, Golde, Faraon, Laird Superfood, Pepsi, Peeps, Skittles, Coca-Cola, Forage Kombucha, Barissimo, Clover Sonoma, Green Mountain, Rocket Fizz, and many more.

Additional Features Included in Your Report

Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Infographic and an Excel Databook.

Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Analysis from a Beverage Specialist

This report, written by Michele Scott, a leading drinks analyst, delivers in-depth commentary and analysis to highlight current trends in the US non-alcoholic beverage market and add expert context to the numbers.

Non-alcoholic drinks are riding waves of curiosity away from alcohol and toward innovative flavors and ingredients. Millennial interest is especially strong, and driven by a sense of familiarity amidst novelty, brand loyalty, the appeal of functionality and fun.

 

Michele Scott
Associate Director