Description

Providing the most comprehensive and up-to-date information and analysis of the US Family Entertainment market, including the behaviours, preferences and habits of the consumer.

Snacking was an alluring occasion for both brands and consumers prior to the pandemic. Consumers were snacking more frequently and innovation targeting the occasion was coming from all directions, making the super-category increasingly crowded and broad. But the pandemic may have proved that there is still room to grow; many cooped up consumers both cooked and snacked more, and many intend to continue to do both. Still, targeted innovation is a must, and consumers of different age groups want different things, both BFY and indulgent. Understanding which consumers are most engaged in the snack aisle, and the flavors and ingredients that speak to them, will help snack brands refocus innovation that appeals to consumers beyond the pandemic.

More than half of consumers sometimes prefer simple, basic flavors, which should act as a foundation for a snacking portfolio. Innovate through premium upgrades or nuanced versions of classic flavors to stand out in the crowded snack aisle. Alternative snack ingredients such as legumes, beans, seeds and vegetables can deliver texture, added nutrition and, of course flavors that can be good carriers of diverse seasonings to provide consumers with their ideal balance between health and indulgence when snacking. Snack selection is driven by both physical and emotional needs and flavors can connect consumers to their immediate surroundings and offer them a channel to explore other cuisines through small, accessible products.

Read on to discover more details or take a look at all of our US Leisure Time market research.

Quickly understand

  • The impact of COVID-19 on the snack category.
  • Types of snacks and flavors consumed.
  • Interest in snack ingredient innovation.
  • Interest and experience with emerging snack flavors.
  • Snack flavour trends.
  • Snack ingredient innovations.

Covered in this report

Brands: Disney+, Nickelodeon, Cinemark, eat2explore, Netflix, Nintendo, GameStop, ESPN.

Expert analysis from a specialist in the field

This report, written by Alyssa Hangartner, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

In an increasingly crowded market snack brands will have a challenge to stand out, and ironically BFY ingredient and flavor innovation may be the way to break through despite the competitive landscape. The behavior and attitudes of younger adults, who are the heaviest snackers, suggest that they want more of it all: a mix of BFY and indulgence, new flavor and ingredient exploration and LTOs and snacks targeted to specific occasions and benefits.
Alyssa Hangartner
Flavor and Ingredient Trends Analyst

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
    • COVID-19: market context
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total US retail sales and forecast of snacks, by segment, at current prices, 2018-20
    • Impact of COVID-19 on snacks
      • Figure 2: Short-, medium- and long-term impact of COVID-19 on snacks, February 2021
    • Opportunities and challenges
    • Re-emergence
      • Figure 3: Salty snack purchase, by generation, January 2021
      • Figure 4: Interest in ingredient innovation, January 2021
    • Recovery
      • Figure 5: Snack flavor attitudes, January 2021
      • Figure 6: Interest and experience with snack flavors, by generation, January 2021
  3. The Market – What You Need to Know

    • COVID-19 buoyed snack sales
    • Millennials are super snackers
    • Attract consumers to alternative ingredients through specific benefits
  4. State of the Market

    • COVID-19 caused short-lived gains and losses
      • Figure 7: Total US retail sales and forecast of snacks, by segment, at current prices, 2018-20
    • Snack innovation focus continues to shift to alternative ingredients
      • Figure 8: Interest in ingredient innovation, January 2021
    • Tie specific benefits to alternative snacks to stimulate trial
      • Figure 9: Salty snack purchase, January 2021
    • Millennials are in the peak snacking lifestage
      • Figure 10: Salty snack purchase, by generation, January 2021
    • Impact of COVID-19 on snacks
      • Figure 11: Short-, medium- and long-term impact of COVID-19 on snacks, February 2021
    • Lockdown
    • Re-emergence
    • Recovery
    • COVID-19: US context
  5. Market Factors

    • Shrinking household sizes will impact snack purchases
      • Figure 12: Salty snack purchase, by parental status, January 2021
    • Older consumers need help making positive snack connections
      • Figure 13: Salty snack purchase, by generation, January 2021
  6. Market Opportunities

    • Comfort may be going global
      • Figure 14: Snack flavor attitudes, by generation, January 2021
    • Bring global flavors to Gen Z consumers
      • Figure 15: Interest and experience with snack flavors, by generation, January 2021
    • Innovate for after dark
      • Figure 16: Snack flavor attitudes, by generation, January 2021
    • Elevate the classics
      • Figure 17: Primary savory snack flavors, by generation, January 2021
  7. Product Development – What You Need to Know

    • Premium upgrades to established snack foundations
    • Internationally inspired snacks lean into adventure
    • Snacking occasions provide innovation opportunity
  8. Product Development – Now – What’s Trending

    • Charcuterie flavors
      • Figure 18: Interest and experience with parmesan and salami snack flavors, January 2021
      • Figure 19: Meat- and cheese-flavored snack innovation, 2020
    • Beans, protein, fiber can engage “older” BFY snack seekers
      • Figure 20: Interest in beans and legumes in snacks, by generation, January 2021
      • Figure 21: Beans and legumes as ingredients in snacks
    • Naturally sweet
      • Figure 22: Primary sweet flavors, by generation, January 2021
      • Figure 23: New snack innovation featuring natural sweeteners, 2020
  9. Product Development – Near

    • Plantain chips take on a range of formats
      • Figure 24: Plantain based snacks
    • Asian inspired flavors amp up adventure
      • Figure 25: Asian inspired snack flavor innovation
    • Cauliflower beats carb cravings
      • Figure 26: Interest in cauliflower snacks, by gender and generation, January 2021
      • Figure 27: Cauliflower based snacks
    • Elevated simplicity
      • Figure 28: Himalayan pink salt in new snack innovation, 2020
  10. Product Development – Next

    • Snacks after dark
      • Figure 29: Snack innovation designed for nighttime occasions
    • Super hemp seeds
      • Figure 30: Interest in hemp seeds in snacks, by generation, January 2021
      • Figure 31: Hemp seed innovation in snacks, 2020
  11. The Consumer – What You Need to Know

    • Gen Z needs a nudge beyond basic snack flavors
    • Alternative ingredients balance health and indulgence
  12. Snack Flavor Attitudes

    • Consumers come for the classics, stay for the adventure
      • Figure 32: Snack flavor attitudes, January 2021
    • Men are adventure snackers, women lean into indulgence
      • Figure 33: Snack flavor attitudes, by gender, January 2021
    • Experiences drive product choice for Gen Z, Millennials
      • Figure 34: Snack flavor attitudes, by generation, January 2021
    • Meet parents in the snack aisle with grown-up options
      • Figure 35: Snack flavor attitudes, by parental status, January 2021
  13. Interest in Snack Ingredients

    • Snack ingredient foundations are broadening
      • Figure 36: Interest in ingredient innovation, January 2021
    • Plants and proteins draw parents’ interest in ingredient innovation
      • Figure 37: Interest in ingredient innovation, by parental status, January 2021
    • Flavors, not BFY ingredients will drive Gen Z to trial
      • Figure 38: Interest in ingredient innovation, by generation, January 2021
  14. Primary Snack Flavors – Sweet

    • Dessert and confection flavors can connect to BFY indulgence
      • Figure 39: Primary flavors in sweet snacks, January 2021
    • Layer simple sweet flavors to extend the reach
      • Figure 40: TURF analysis – Flavors – Sweet, January 2021
    • Sweet snacks are winning with women
      • Figure 41: Primary flavors in sweet snacks, January 2021
  15. Primary Snack Flavors – Savory

    • Beat flavor fatigue by innovating outside top flavors
      • Figure 42: Primary flavors in savory snacks, January 2021
      • Figure 43: Primary flavors in savory snacks, December 2019-January 2021
    • Basic flavors generate a wide reach, but there’s still room to grow
      • Figure 44: TURF analysis – Flavors – Savory, January 2021
    • Gen Z yearns to explore but still leads consumption of classic flavors
      • Figure 45: Primary flavors in savory snacks, by generation, January 2021
  16. Interest and Experience with Snack Flavors

    • Flavor repertoires are well established outside of basic snack flavors
      • Figure 46: Interest and experience with snack flavors, January 2021
    • Emerging flavors with familiar ties have solid potential
      • Figure 47: Interest and experience with snack flavors, January 2021
  17. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
    • Terms

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