US Trending Latin Cuisine Flavors Market Report 2021
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
Providing the most comprehensive and up-to-date information and analysis of the US Trending Latin Cuisine Flavors market, including the behaviours, preferences and habits of the consumer.
Mexican cuisine is by far the most consumed Latin cuisine, reflecting not only availability but also the profound influence on US food culture. The mainstreaming of Mexican cuisine is nearing ubiquity, yet there is still room for Latin cuisine growth. The widespread popularity suggests that there are similar opportunities for other Latin cuisines, especially beyond foodservice menus. A mix of both traditional and Latin inspired-options will be necessary from brands and operators to fulfil the needs of the total market, but in any case authentic ingredients and flavors will be essential to connect with both Hispanic and non-Hispanic consumers. Hispanic consumers expect authenticity from brands, yet non-Hispanic consumers seek convenient ways (ie foodservice) to experience real Latin foods, flavors and ingredients too.
Mexican cuisine is by far the most consumed Latin cuisine, reflecting not only availability but also the profound influence on US food culture. The mainstreaming of Mexican cuisine is nearing ubiquity, yet there is still room for Latin cuisine growth. The widespread popularity suggests that there are similar opportunities for other Latin cuisines, as well as brand exploration with regional Mexican cuisines, especially beyond foodservice menus. A mix of both traditional and Latin inspired-options will be necessary from brands and operators to fulfill the needs of the total market, but in any case authentic ingredients and flavors will be essential to connect with both Hispanic and non-Hispanic consumers. Hispanic consumers expect authenticity from brands, yet non-Hispanic consumers seek convenient ways (ie foodservice) to experience real Latin foods, flavors and ingredients too.
With 64% of US diners interested in plant-based menu options, this suggests that consumers are becoming more varied in their tastes. Highlighting plant-based ingredients can lighten up traditionally indulgent meals and make better-for-you options feel more exciting. Social media remains a key factor in marketing, with 38% of 18-34 year olds in the US having tried a new food or drink they’ve discovered through a social media platform in the past three months.
Read on to discover more details or take a look at all of our US Food and Foodservice market research.
Types of Latin Cuisine: Mexica, Cuban, Puerto Rican, Colombian, Aergentinian, Peruvian, Brazilian, Venezuelan.
Types of Dishes: Tacos, burriros, salsa, guacamole, churrasco, Cuban sandwiches, torta, soup (chicken tortilla, pozole), empanadas, desserts (churros, tres leches), seafood (ceviche), salad, horchata, michelada, margaritas.
Brands: XOCO, Rubio’s Fresh Mexican Grill, Tropical Smoothie Café, Bonefish Grill, Applebee’s, Basset Street Brunch Club, Life Cuisine, Kevin’s Natural Foods, Hillshire Farm, Wegmans Food You Feel Good About, Private Selection, Aldi, Barnana, Fit Joy, Siete, Good & Gather, O Organics, Urban Accents, Kroger, Ricante, Ortega, Tapatío.
Written by Alyssa Hangartner, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Mexican cuisine is by far the most consumed Latin cuisine, reflecting not only availability but also its profound influence on US food culture. The mainstreaming of Mexican cuisine is nearing ubiquity, yet there is still room for Latin cuisine growth. The widespread popularity of Mexican cuisine suggests that there are similar opportunities for other Latin cuisines, as well as brand exploration with regional Mexican cuisines, especially beyond foodservice menus. A mix of both traditional and Latin inspired-options will be necessary from brands and operators to fulfill the needs of the total market, but in any case authentic ingredients and flavors will be essential to connect with both Hispanic and non-Hispanic consumers. Hispanic consumers expect authenticity from brands, yet non-Hispanic consumers seek convenient ways (ie foodservice) to experience real Latin foods, flavors and ingredients too.
Alyssa Hangartner
Flavor and Ingredient Analyst
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