Description

Revenge travel may be over, but that doesn’t mean travel has abated. Rather, consumers are traveling more, demanding seamlessness from travel brands along the way.

Mike Gallinari, Senior Travel & Leisure Analyst

Table of Contents

    • Key Issues Covered in this Report
  1. Executive Summary

    • Consumer Insights

      • Consumer fast facts
      • Travel plans in 2024
      • Graph 1: top 3 household budget priorities (rank), 2023
      • Graph 2: planned vacation types, 2022-23
      • Graph 3: number of vacation types planned for the next 12 months, 2022-23
      • Graph 4: planned vacation types in the next 12 months, by generation, 2023
      • Graph 5: top priority of season for vacation (rank 1-3), 2023
      • Graph 6: search interest for "vacation" on Google, 2019-23
      • Graph 7: 2024 vacation motivations, 2023
      • Graph 8: travel preferences, 2023
      • Graph 9: foreign destination factors, 2023
      • Graph 10: attitudes toward travel services (any agree), 2023
      • Graph 11: attitudes toward travel (any agree), 2023
      • Vacation segments
      • Appealing to Stately Boomers
      • Graph 12: vacation motivations, by Stately Boomers vs all, 2023
      • Graph 13: top-ranked household budget priority, by vacation segment, 2023
      • Graph 14: vacation attraction preferences, by Stately Boomers, 2023
      • Graph 15: foreign destination vacation factors – select items, by vacation segment, 2023
      • Graph 16: attitudes toward travel services (any agree), by Stately Boomers vs all, 2023
      • Graph 17: attitudes toward AI in travel (any agree), by Stately Boomers vs all, 2023
      • Graph 18: attitudes toward travel (any agree), by Stately Boomers vs all, 2023
      • Appealing to Makeshift Roomers
      • Graph 19: vacation types planned for 2024 – select items, by Makeshift Roomers vs all, 2023
      • Graph 20: vacation motivations – select items, by Makeshift Roomers vs all, 2023
      • Graph 21: top 3 household budget priorities (any rank), by Makeshift Roomers vs all, 2023
      • Graph 22: vacation preferences, by Makeshift Roomers vs all, 2023
      • Graph 23: foreign destination vacation factors – select items, by vacation segment, 2023
      • Graph 24: attitudes toward travel services (any agree), by Makeshift Roomers vs all, 2023
      • Graph 25: attitudes toward AI in travel (any agree), by vacation segment, 2023
      • Appealing to Family Movers
      • Graph 26: vacation types planned for 2024 – select items, by vacation segment, 2023
      • Graph 27: vacation motivations, by vacation segment, 2023
      • Graph 28: vacation preferences – select items, by Family Movers vs all, 2023
      • Graph 29: foreign destination vacation factors – select items, by vacation segment, 2023
      • Graph 30: attitudes toward travel services (any agree), by Family Movers vs all, 2023
      • Graph 31: attitudes toward AI and travel (any agree), by Family Movers vs all, 2023
      • Graph 32: attitudes toward personal ideas of travel (any agree), by Family Movers vs all, 2023
      • Appealing to Late Bloomers
      • Graph 33: vacation types planned for 2024 – select items, by Late Bloomers vs all, 2023
      • Graph 34: vacation motivations – select items, by vacation segment, 2023
      • Graph 35: top-ranked household budget priority, by vacation segment, 2023
      • Graph 36: vacation preferences – select items, by vacation segment, 2023
      • Graph 37: attitudes toward travel services and AI in travel (any agree), by Late Bloomers vs all, 2023
      • Graph 38: attitudes toward personal ideas of travel (any agree) – select items, by Late Bloomers vs all, 2023
    • Competitive Strategies

      • Launch activity and innovation
      • Marketing and advertising
      • Graph 39: digital ad spend by airlines – select platforms, by month, January 2021-24
      • Graph 40: share of digital ad spend, by airline, January 2023-24
      • Graph 41: share of digital ad spend across platforms, by airline, January 2023-24
      • Graph 42: digital ad spend by select hotel brands – select platforms, by quarter, Q1 2021-Q4 2023
      • Graph 43: share of digital ad spend across platforms, by hotel brand, January 2023-24
      • Graph 44: share of digital ad spend across platforms, by cruise lines, January 2023-24
      • Graph 45: digital ad spend on eBay.com, by top advertisers, December 2023
      • Trends and opportunities
    • The Market

      • Market context
      • Market drivers
      • Graph 46: Consumer Price Index change from previous period, 2020-2023
      • Graph 47: consumer sentiment index, 2020-24
      • Market size and forecast
      • Market segmentation
    • Appendix

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