Description

Providing the most comprehensive and up-to-date information and analysis of the US Vision Health market, including the behaviors, preferences and habits of the consumer.

Over the last five years from 2015 to 2020 the vision health market increased by 11% to reach $30.7 billion. However, the industry was overall negatively impacted by the effects of the COVID-19 pandemic, with the closure of many non-essential businesses seeing a sudden drop in routine vision exams and product purchases.

Sales of prescription eyewear drives the industry. With 81% of adults using some sort of corrective eyewear solution, and an increasingly ageing population, the vision health industry is expected to stabilize relatively quickly as lockdown restrictions are lifted. Return to annual checkups and updating eyewear will help make up for the 2.9% decline in sales throughout 2020.

The increased use of screen time across various demographics due to more usage of technology during lockdown may also result in more people struggling with new vision impairments. With adults more likely to book an appointment with a physician when experiencing health problems, brands will need to find ways of associating themselves as a medical service available for convenient guidance on eye issues.

Read on to discover more details or take a look at all of our US Health and Wellbeing market research.

Quickly understand

  • Impact of COVID-19 on vision health market.
  • Pandemic restrictions result in sales decline of corrective eyewear products.
  • Opportunity to shift vision health from reactive care to preventive strategies.
  • Brands must respond to expanded interest in digital vision health services.

Covered in this report

Brands: BLUblox, Warby Parker, 1-800 Contacts, Liingo, CVS Optical, Walgreens.

Expert analysis from a specialist in the field

Written by Andrea Wroble, a leading analyst in the Health and Wellness sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The vision health market has strong reach, with 81% of adults using corrective eyewear and sales estimated at more than $30 billion in 2020. Market sales have waned as Americans avoid visits to nonessential healthcare facilities due to COVID-19. Beyond the pandemic, adults will revert back to routine vision health exams and filling prescriptions as needed. Moving forward, brands can focus on a wider net of health implications connected to worsening vision to increase proactive care habits and extend market reach.
Andrea Wroble
Health and Wellness Analyst

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
    • COVID-19: market context
  2. Executive Summary

    • Top takeaways
    • Market overview
    • Sales wane as pandemic surges
      • Figure 1: Total US retail sales and forecast of eyeglasses and contact lenses, at current prices, 2015-25
    • Impact of COVID-19 on vision health
      • Figure 2: Short-, medium- and long-term impact of COVID-19 on vision health management, December 2020
    • Challenges and opportunities
    • Turn reactive behaviors into proactive care
      • Figure 3: Motivations to visit the eye doctor, September 2020
    • Give consumers the expert guidance they want
      • Figure 4: Location of last vision exam, September 2020
    • Vision health brands must offer a connected experience
      • Figure 5: Trial and interest in vision health services, September 2020
  3. The Market – Key Takeaways

    • Vision health market sales decline due to impact of the COVID-19 pandemic
    • Prescription glasses dominate market share
    • The blue light battle
    • Self-care strategies can bolster preventive vision health
    • Digital offerings can bring convenience to vision health services
  4. Market Size and Forecast

    • Pandemic restrictions responsible for decline in market sales
      • Figure 6: Total US sales and fan chart forecast of eyeglasses and contact lenses, at current prices, 2015-25
      • Figure 7: Total US retail sales and forecast of eyeglasses and contact lenses, at current prices, 2015-25
    • Impact of COVID-19 on vision health
      • Figure 8: Short-, medium- and long-term impact of COVID-19 on vision health management, December 2020
    • Lockdown
    • Re-emergence
    • Recovery
    • COVID-19: US context
    • Learnings from the last recession
      • Figure 9: Total US sales and forecast of eyeglasses, contacts and eye/lens care products, at current prices, 2007-12
  5. Segment Performance

    • Prescription eyeglasses drive the market
      • Figure 10: Total US retail sales of eyeglasses and contact lenses, by segment, at current prices, 2015-20
      • Figure 11: Total US retail sales of eyeglasses and contact lenses, by segment, at current prices, 2018 and 2020
  6. Market Factors

    • Unemployment spikes and confidence wavers as a result of pandemic
      • Figure 12: Consumer confidence and unemployment, January 2007-October 2020
    • Aging population benefits category
      • Figure 13: Population aged 18 or older, by age, 2014-24
  7. Market Opportunities

    • COVID-19 expands opportunities for protection against electronic screens
    • Parents will pay for protection
    • Self-care and added health benefits can expand vision health solutions
    • Enabling convenience through digital vision health services
  8. Companies and Brands – Key Takeaways

    • Independent vision care retailers lead the market
    • Most adults have annual eye exams and rely on medical professionals
    • Direct-to-consumer brands succeed amid pandemic lockdown
    • Retailers expand virtual vision care
    • Innovative response to foggy lenses
  9. Market Share

    • Independent vision care retailers lead the market
      • Figure 14: Share of US retail sales of eyeglasses and contact lenses, by channel, at current prices, 2020
    • Department stores face challenging retail environment
      • Figure 15: Total US retail sales of eyeglasses and contact lenses, by channel, at current prices, 2018 and 2020
    • Reliance on corrective eyewear supports need for frequent vision exams
      • Figure 16: Vision exam status, September 2020
    • Income impacts vision exam status
      • Figure 17: Vision exam status, by income, September 2020
    • Eye doctor’s office are the go-to for vision exams
      • Figure 18: Location of last vision exam, September 2020
    • Young adults have less dependence on medical professional
      • Figure 19: Location of last vision exam, by age, September 2020
  10. Competitive Strategies

    • Direct-to-consumer strategies gain momentum
      • Figure 20: Total US “other” channel retail sales of eyeglasses and contact lenses, at current prices, 2015-20
    • Retailers replace the in-store experience with virtual tools
    • Solving a problem for eyeglass wearers
      • Figure 21: Warby Parker clean my lenses kit, September 2020
  11. The Consumer – Key Takeaways

    • Most adults rely on some type of corrective eyewear
    • Corrective eyewear purchases require expert guidance
    • Lifestyle factors could be leveraged to drive eye doctor visits
    • Pandemic drives interest in virtual or at-home vision health services
    • All-day wearability is vital when purchasing contact lenses
    • Turning blue light awareness to actionable product purchase
  12. Usage of Corrective Eyewear Solutions

    • Corrective eyewear is a part of life
      • Figure 22: Usage of corrective eyewear solutions, September 2020
    • Corrective eyewear has near total penetration among adults aged 55+
      • Figure 23: Usage of corrective eyewear solutions, by age, September 2020
    • Product discounts can drive spending with lower income consumers
      • Figure 24: Usage of corrective eyewear solutions, by income, September 2020
  13. Corrective Eyewear Purchase Location and Incentives

    • Consumers prefer the one-stop-shop approach to purchasing eyewear
      • Figure 25: Location of last vision exam, September 2020
    • The loyalty of prescription users can be challenged
      • Figure 26: Location of product purchase, by type of corrective eyewear, September 2020
    • Consumers are willing to seek out the best possible deal
      • Figure 27: Reasons for purchasing corrective eyewear at location other than eye exam, September 2020
    • Young adults are looking for an all-inclusive brand experience
      • Figure 28: Reasons for purchasing corrective eyewear at location other than eye exam, by age, September 2020
  14. Motivations to Visit the Eye Doctor

    • Connecting vision to overall health can bolster preventive behaviors
      • Figure 29: Motivations to visit the eye doctor, September 2020
    • Eye strain/fatigue will encourage sufferers to seek medical help
      • Figure 30: Attitudes toward screen use, by motivations to visit the eye doctor, September 2020
  15. Trial and Interest in Vision Health Services

    • Interest in digital vision health services has accelerated
      • Figure 31: Trial and interest in vision health services, September 2020
    • Young adults show high interest in try-before-you-buy services
      • Figure 32: Trial and interest in vision health services, by age, September 2020
  16. Purchase Influencers of Contact Lenses

    • Wearability is the leading purchase incentive for contact lenses
      • Figure 33: Purchase influencers of contact lenses, September 2020
    • Women are interested in functional and intrinsic contact lens claims
      • Figure 34: Purchase influencers of contact lenses, by gender, September 2020
    • Older contact lens wearers look for quality and value
      • Figure 35: Purchase influencers of contact lenses, by age, September 2020
  17. Attitudes Toward Screen Use

    • Brands must build awareness of blue light into action
      • Figure 36: Attitudes toward screen use, September 2020
    • Parents are a key demographic for screen protection products
      • Figure 37: Attitudes toward screen use, by parental status, July 2017 and September 2020
  18. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Forecast
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
  19. Appendix – The Market

      • Figure 38: Total US retail sales and forecast of eyeglasses and contact lenses, at inflation-adjusted prices, 2015-25
      • Figure 39: Total US retail sales and forecast of eyeglasses and contact lenses, by segment, at current prices, 2015-20
      • Figure 40: Total US retail sales of eyeglasses and contact lenses, by channel, at current prices, 2015-20

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