US Water Filtration Market Report 2022
$4,995 (Excl.Tax)
$4,995 (Excl.Tax)
This report provides comprehensive and current information and analysis of the water filtration market including water filtration market size, anticipated market forecast, relevant market segmentation, and industry trends for the water filtration market in the US.
The water filtration market has shrunk slightly since 2020, however the market remains significantly larger than before the pandemic thanks to increased consumer interest in health and safety. The market is expected to continue to see small declines over the next few years as customers cut back on spending due to inflation and spend more time out-of-home, reducing the use of their personal filtration devices. Since current ownership of filtration devices is high following a pandemic-led surge in purchases, filter replacement sales will be more important than ever for maintaining market share in the years to come.
Luckily for water filtration brands, heightened focus on health and safety means consumers are ripe for engagement. 65% of Americans are trying to drink more water as they look to improve their health. However, consumer price sensitivity is a significant barrier to purchase when it comes to water filtration products. This sentiment is likely exacerbated by consumers’ access to free tap water and the convenience associated with water bottles, especially as consumers spend more time away from home. As consumers increasingly look to take care of not only their bodies but also their planet and communities, water filtration products stand to benefit from environmentally friendly positioning as long as they can first prove their products’ efficacy in terms of safety and improved taste. Water filtration brands can compete against tap water by focusing on health and safety and against water bottles by focusing on value and sustainability.
Read on to discover more about the water filtration consumer market, read our US Improving the Home Market Report 2021, or take a look at our other House and Home research reports.
Brands include: The Clorox Company, Helen of Troy, Zero Technologies, Keurig Dr. Pepper, Brita, Pur, ZeroWater, Whirlpool Corp, Whirlpool Every Drop, Watergen, LifeStraw, Hydrosleeve, Evian+.
This report, written by Ashley de Hechavarria, a leading analyst in the Health and Wellness sector, delivers in-depth commentary and analysis on water filtration industry trends to highlight current trends and add expert context to the numbers.
The water filtration market has declined slightly since consumers have returned to out-of-home activities and have cut back on dispensary spending due to inflation. Maximizing value beyond monetary savings will be immensely important for water filtration brands during this inflationary period, and brands can elevate value by highlighting long-term cost savings, convenience or quality. However, water filtration sales will remain largely elevated from pre-pandemic levels thanks to increased consumer focus on health and safety. Water filtration brands that focus on top consumer drivers – health, safety and taste – can boost category interest by addressing key consumer needs.
Ashley de Hechavarria
Health and Wellness Analyst
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