This report provides comprehensive and current information and analysis of the weight management trends market including weight management trends market size, anticipated market forecast, relevant market segmentation, and industry trends for the weight management trends market in the US.

Current weight management services landscape

With 82% of adults currently managing weight in some capacity, the market for weight management solutions is far reaching. The largest segment of weight managers seeks to lose weight, reflecting the high incidence of being overweight/obese in the US. One of the most significant challenges for the category is sustained engagement, especially as economic uncertainty and inflation give consumers reason to abort costly products/services used to manage their weight.

Market share and key industry trends

  • With 82% of adults currently managing weight in some capacity, the market for weight management solutions is far reaching. The largest share (46%) of adults is focusing on weight loss.
  • Adults want to feel more confident in their appearance (64%) and fit into their clothes (58%). This means weight loss has strong ties to self-esteem and confidence.
  • Wellness factors provide significant motivation to lose weight, especially as it relates to avoiding health risks (53%), living longer (52%) and addressing health conditions (35%).

Future market trends in weight management

While the pandemic caused a seismic shift in the way consumers approach managing their health – shifting from convenient quick fixes to taking a more whole body and long-term approach to building a foundation of wellness – it’s interesting to note that the largest share of adults (41%) indicate that the pandemic did not have an impact on their weight management. In a post-pandemic landscape, there’s opportunity to lean into the swelling holistic movement. Brands can play to self-care trends and support personal health goals by providing individualized recommendations, offering customized products/plans, and tracking progress and goals.

Read on to discover more about the weight management trends market, read our US Digestive Health Market Report 2021, or take a look at our other Health and Wellbeing research reports.

Quickly understand

  • The impact of the pandemic on weight management.
  • Weight loss goals and motivations to lose weight.
  • Barriers that prevent success in weight management goals.
  • Methods and tactics used to manage weight.
  • Attitudes and behavior toward weight management.

Covered in this weight management market report

Brands include: Pediasure, Core Power, Abbott Laboratories, Ensure, Post Holdings, Premier Protein, Nestlé, Boost, Coca-Cola, Fairlife, Atkins, Simply Good Foods, PepsiCo, Muscle Milk, Celsius, Hydroxycut, SlimFast, Glucerna, Premier Protein, Dymatize, Optimum Nutrition, Quest, Six Star, Purely Inspired, MuscleTech, Noom, Plenity, Schnuck Markets, Niemann Foods, Heinen’s, Kroger, Hy-Vee, Peloton, WW (Weight Watchers), Mayo Clinic Diet.

Expert analysis from a specialist in the weight management industry

This report, written by Jennifer White Boehm, a leading analyst in the BPCH sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The movement towards holistic health and self-care – fuelled in part by the pandemic – has become part of the conversation surrounding weight management strategies. It’s now imperative that industry players utilize a lifestyle approach for the greatest efficacy and sustainability. While emotional ‘feel good’ factors are important, weight managers still want to see quantifiable results. To that end, innovative focus on tech-based solutions to deliver personalized weight management will add value and cater to demands for community and accountability.
Jennifer White Boehm, Director, US BPCH Reports
Jennifer White Boehm
Director, US BPCH reports

Table of Contents

  1. Overview

    • What you need to know
      • This Report looks at the following areas
        • Definition
          • Market context
          • Executive Summary

              • Top takeaways
                • Market overview
                  • Widespread incidence of overweight/obesity drives market for weight loss
                    • Figure 1: Weight management status, 2022
                    • Figure 2: Body mass index, 2022
                    • Figure 3: Category outlook, 2022-27
                  • Opportunities and challenges
                    • Emotional factors motivate weight loss
                      • Figure 4: Weight loss motivations, 2022
                    • Although emotional factors are important, quantifiable results are essential
                      • Figure 5: Weight management goals, 2022
                    • Overcoming weight loss barriers
                      • Figure 6: Weight management barriers, 2022
                    • Self-developed nutrition programs are common
                      • Figure 7: Method of weight management, 2022
                    • Opportunity to increase weight management IQ
                      • Figure 8: Weight management attitudes and behaviors, 2022
                    • Key consumer insights
                    • Weight Management Market

                        • Prevalence of overweight/obesity is widespread
                          • Figure 9: Body mass index, 2022
                          • Figure 10: Body mass index, by select demographics, 2022
                        • Majority of adults are currently managing weight
                          • Figure 11: Weight management status, 2022
                        • BMI reflected in weight management status
                          • Figure 12: Weight management status, by BMI, 2022
                        • Women and middle-aged adults are important targets for weight loss
                          • Figure 13: Weight management status, by gender, 2022
                          • Figure 14: Weight management status, by age, 2022
                      • Market Factors

                        • The pandemic impact
                          • Falling confidence and inflation have negative implications
                            • Figure 15: Consumer Sentiment Index, 2007-22
                            • Figure 16: Consumer Price Index, change from previous period, 2007-22
                          • Aging population needs more support
                            • Figure 17: Population aged 18 or older, by age, 2016-26
                          • Telehealth can play a more significant role in weight management
                            • Shift in diet mindset
                            • Key Players and Competitive Landscape

                              • Legacy brands dominate, innovative brands drive growth
                                • Figure 18: PediaSure Grow & Gain with Immune Support
                                • Figure 19: Atkins Vanilla Latte Iced Coffee Protein Shake
                                • Figure 20: Muscle Milk Zero Chocolate Flavored Zero Sugar Non-Dairy Protein Shake
                                • Figure 21: Celsius. Live Fit Sparkling Kiwi Guava Flavored Drink
                              • Sales of weight management products by company
                                • Figure 22: Multi-outlet sales of weight management products, by leading companies, rolling 52 weeks 2021 and 2022
                            • Competitive Strategies and Market Opportunities

                              • Mitigate the yo-yo effect through lifestyle weight management strategy
                                • Services strengthen connection between food and health
                                  • The fitness factor
                                  • The Weight Management Consumer – Fast Facts

                                    • Fact 1: weight loss is the goal
                                      • Fact 2: emotions play a significant role in weight management
                                        • Fact 3: weight management can be about improving overall wellness
                                        • Pandemic Impact on Weight Management

                                          • Pandemic has a slightly more positive impact on weight management
                                            • Figure 23: Pandemic impact on weight management, 2022
                                          • Pandemic’s impact on weight more favorable for men than women
                                            • Figure 24: Pandemic impact on weight management, by gender, 2022
                                          • Pandemic had no impact on weight management for most over 55s
                                            • Figure 25: Pandemic impact on weight management, by age, 2022
                                          • Parents feel more in control of their weight since the start of COVID-19
                                            • Figure 26: Pandemic impact on weight management, by parental status, 2022
                                        • Weight Management Status and Goals

                                          • A significant share of adults is trying to lose weight
                                            • Figure 27: Weight management status, 2022
                                          • Quantifiable results are a significant part of weight loss goals
                                            • Figure 28: Weight management goals, 2022
                                          • Women want to feel their best
                                            • Figure 29: Weight management goals, by gender, 2022
                                          • Goals shift with age
                                            • Figure 30: Weight management goals, by age, 2022
                                        • Weight Management Motivations

                                          • Feeling confident is a big weight loss motivator
                                            • Figure 31: Weight loss motivations, 2022
                                          • Women want to feel more confident in their appearance
                                            • Figure 32: Weight loss motivations, by gender, 2022
                                          • Young adults motivated by emotion; older adults motivated by health
                                            • Figure 33: Weight loss motivations, by age, 2022
                                          • Motivations to maintain weight influenced by lifestyle and longevity
                                            • Figure 34: Weight maintenance motivations, 2022
                                        • Weight Goal Barriers

                                          • Exercise is the biggest barrier to achieving goals
                                            • Figure 35: Weight management barriers, 2022
                                          • Younger adults lack motivation and knowledge
                                            • Figure 36: Weight management barriers, by age, 2022
                                          • Lack of exercise and portion control are barriers for obese adults
                                            • Figure 37: Weight management barriers, by BMI, 2022
                                        • Weight Management Method

                                          • Exercise and self-prescribed eating guidelines are the way most adults manage weight
                                            • Figure 38: Method of weight management, 2022
                                          • Older adults are self-guided; young adults follow social media influencers
                                            • Figure 39: Method of weight management – Currently used, by age, 2022
                                          • Young adults seek counsel in weight management
                                            • Figure 40: Method of weight management – Any interest, by age, 2022
                                        • Weight Management Attitudes and Behaviors

                                          • Adults prefer to go it alone when managing weight, education desired
                                            • Figure 41: Weight management attitudes and behaviors, 2022
                                          • Men embrace more restrictive diets
                                            • Figure 42: Weight management attitudes and behaviors, by gender, 2022
                                          • Customization can help young adults feel in control of weight management
                                            • Figure 43: Weight management attitudes and behaviors, by age, 2022
                                        • Appendix – Data Sources and Abbreviations

                                          • Data sources
                                            • Consumer survey data
                                              • Abbreviations and terms
                                                • Abbreviations
                                                  • Terms
                                                  • Appendix – Companies and Brands

                                                      • Figure 44: Multi-outlet sales of weight management products, by leading companies, rolling 52 weeks 2021 and 2022

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