US Yogurt and Yogurt Drinks Market Report 2023

This report covers the US yogurt industry extensively. Consumer statistics shed light on how the market is performing, enabling clear insight into effective, data-led strategy. Below, we’ve summarized the key topics covered, and offer handpicked insights from the report itself.

Market Segmentation

Mintel has used the following definitions:

• Spoonable yogurt/tubes/pouches are defined as yogurt sold in cups or tubes and includes specific yogurt styles such as Greek, Icelandic and non-dairy.
• Yogurt drinks are defined as products in a liquid, drinkable form, including yogurt “smoothies,” kefir and lassi.

Key Topics Covered

• The effects of inflation on yogurt/yogurt drinks sales and consumer behavior.
• Reported consumption of types/styles of yogurts and yogurt drinks.
• Anticipation of future usage of yogurt and reasons for expected increases in consumption.
• Health attributes of importance in yogurt choice.
• Attitudes toward yogurt/yogurt drinks in regards to usage perceptions.
• Trends in launch activity for yogurt/yogurt drinks and opportunities for further innovation.

US Yogurt Market Size 2023-2028

Yogurt and yogurt drinks remain a staple in households, but new approaches are needed to prevent the category from declining to pre-pandemic and inflation levels. Growth is estimated at 13.2% for 2023, yet there are challenges ahead for the yogurt category as forecasting shows potential for change.

Find the full market size and forecast for yogurt and segments in this report.

Yogurt Consumer Insights

• 84% of US consumers report purchasing yogurt or yogurt drinks in the past three months. This is an indicator that yogurt remains a staple in American households.
• Yogurt has a positive health image, with consumers strongly stating this compared to other attitudes. Highlighting health benefits in messaging will therefore be pivotal going forward.
• Demographic statistics show pouch and drink yogurt segments appeal to younger generations, as Gen Z adds these to their growing snack repertoire. Meanwhile, both Millennials and Gen Z adopt mix-ins as yogurt finds its way into trending recipes.

What’s Next for the Yogurt Industry?

As uncertainty puts the brakes on yogurt exploration, non-dairy and plant-based yogurts may face challenges. Non-dairy yogurt is not growing as quickly as non-dairy milk due to taste, texture, price, and nutrition issues. Mostly competing within their niche consumer base, companies may need to engage consumers on multiple non-dairy fronts to succeed.

Find a complete analysis of the challenges and opportunities in the yogurt category inside the full report. You can also browse our other yogurt market research.

Leading Brands Referenced

Brands are covered within the scope and segmentation of the report, including launch activity/innovation, successful marketing and advertising deployed, and examples relevant to the analysis. Leading brands referenced include Stonyfield, Chobani, Häagen-Dazs, Dannon, Yoplait, Kool-Aid, Powerful Smoothie, Forager Project, Lifeway, and more.

Additional Features Included in Your Report

Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Excel Databook.

Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Analysis

Leading food and drink analyst Julia Mills delivers expert industry insight with this report.

Yogurt is in demand among US consumers as a protein boost and gut supporter. Its perceived health benefits and convenience maintain its relevance as a staple.

 

Julia Mills
Food & Drink Analyst