Description

“The demand for corrective eyewear continues to increase as vision problems become more prevalent in both young and older consumers alike. Many of these issues have arisen due to extended exposure to technology as well as vision issues that come with age. Some consumers acknowledge the effects of age and technology on their vision health; however, many are not moved to action. Vision professionals have the opportunity to connect with their patients to establish regular vision care habits and provide them with products and services that manage their vision health through a combination of preventative care, lifestyle changes, and products that correct vision issues.”
– Dorothy Kotscha, Health Analyst

This Report looks at the following areas

  • The types of corrective eyewear that consumers currently use and what channels and retail locations the eyewear is purchased
  • What drives consumers to purchase the corrective eyewear that they use
  • The frequency of eye exams and where consumers go to receive vision health services
  • Healthy habits that consumers associate with maintaining vision health
  • Current use and future interest of vision health technologies and services
  • Consumer attitudes toward vision health and concern that they have managing their vision health

Table of Contents

  1. Overview

    • What you need to know
      • This Report looks at the following areas
        • Definition
          • Market context
          • Executive Summary

              • Top takeaways
                • Market overview
                  • Figure 1: Total US sales and fan chart forecast of market, at current prices, 2017-27
                  • Figure 2: Vision health category outlook, 2022-27
                • Opportunities and challenges
                  • Consumer interest in digital solutions remains elevated
                    • Figure 3: Interest and usage of select vision services, 2022
                  • Comprehensive vision services and products appeal most to consumers
                    • Figure 4: Eyewear purchase retail locations, 2022
                  • Many consumers still don’t acknowledge the potential harm of technology on their vision
                    • Figure 5: Attitudes toward vision health, 2022
                  • Key consumer insights
                  • Market Size and Forecast

                    • Supply chain disruptions stunt market growth
                      • Figure 6: Total US sales and fan chart forecast of eyeglasses and contact lenses market, at current prices, 2017-27
                      • Figure 7: Total US retail sales and forecast of eyeglasses and contact lenses, at current prices, 2017-27
                  • Segment Performance

                    • Strong growth for all segments is welcome news
                      • Figure 8: Total US retail sales and forecast of eyeglasses and contact lenses, by segment, at current prices, 2017-27
                  • Market Factors

                    • Increased screen time benefits category
                      • Consumer confidence remains low, influenced by elevated inflation
                        • Figure 9: Consumer Sentiment Index, 2007-22
                      • Aging population will increase demand for age-related vision services
                        • Figure 10: Population aged 18 or older, by age, 2017-27
                    • Competitive Strategies and Market Opportunities

                      • Johnson & Johnson’s new contacts target digitally intense lifestyles
                        • New eyeglasses lenses that slow pediatric myopia progression show promise in trials
                          • Figure 11: American Optometric Association Instagram post, 2022
                        • Technology advancements in dynamic vision eyewear may eliminate bifocal need
                          • Figure 12: 32neyewear Instagram post, 2021
                        • Implantable contact lenses set to disrupt the corrective eyewear game
                          • Figure 13: Evo ICL Instagram post, 2022
                        • DTC eyewear evolution highlights the need for omnichannel presence
                        • The Vision Health Consumer – Fast Facts

                          • Product Usage

                            • Consumers rely on prescription glasses to correct their vision
                              • Figure 14: Types of corrective eyewear used, trended, 2020-22
                            • Prescription eyeglasses are a staple of older consumers
                              • Figure 15: Types of corrective eyewear used, by generation, 2022
                          • Instance of Last Vision Check

                            • Most consumers are current on their vision checkup
                              • Figure 16: Instance of last vision check, 2022
                            • Younger consumers may need help establishing an eye exam routine
                              • Figure 17: Instance of last vision check, by age 2022
                            • Convenience holds the key to establishing routine eye care for Black consumers
                              • Figure 18: Instance of last vision check, by race and Hispanic origin, 2022
                          • Location of Last Vision Exam

                            • Optometrists are the go-to for vision exams
                              • Figure 19: Location of last vision exam, 2022
                            • Gen Z is still experimenting with exam locations
                              • Figure 20: Location of last vision exam, by generation 2022
                          • Corrective Eyewear Purchase Preferences

                            • Most corrective eyewear is purchased in person, however, omnichannel presence is increasingly important
                              • Figure 21: Corrective eyewear purchase channels, 2022
                            • Those who struggle financially seek vision products from their eye exam provider
                              • Figure 22: Corrective eyewear purchase channels, by financial situation, 2022
                            • Traditional eyewear outlets win out for eyewear purchases, but only slightly
                              • Figure 23: Eyewear purchase retail locations, 2022
                            • Black consumers prefer the variety offered in a retail setting
                              • Figure 24: Eyewear purchase retail locations, Black consumers, 2022
                              • Figure 25: Reframd Instagram post, 2022
                          • Purchase Drivers

                            • Convenience and cost are main components of selecting corrective eyewear
                              • Figure 26: Corrective eyewear purchase drivers, 2022
                            • Women seek eyewear deals while men are more driven by innovation
                              • Figure 27: Select corrective eyewear purchase drivers, by gender, 2022
                            • Parents want reassurance about their vision purchases
                              • Figure 28: Corrective eyewear purchase drivers, by parental status, 2022
                          • Vision Health Habits

                            • Consumers need a push to create healthy lifestyle habits to manage vision health
                              • Figure 29: Vision-related healthy habits, 2022
                            • Vision health strategies vary across age demographics
                              • Figure 30: Vision-related healthy habits, by generation, 2022
                            • There is a direct correlation between income and vision habits
                              • Figure 31: Select vision-related healthy habits, by income, 2022
                          • Interest in and Usage of Vision Services

                            • Strong interest in a guided, personalized experience
                              • Figure 32: Interest in and usage of vision services, 2022
                            • Hispanic consumers are open to digital health services
                              • Figure 33: Interest in and usage of vision services, Hispanic consumers, 2022
                          • Attitudes toward Vision Health

                            • The pros and cons of technology on vision health
                              • Figure 34: Attitudes toward vision health, 2022
                              • Figure 35: Warby Parker Instagram post, 2021
                            • Those struggling financially may need more help to address vision concerns
                              • Figure 36: Attitudes toward vision health, by financial situation, 2022
                            • Vision-related health issues seem far off for younger consumers
                              • Figure 37: Select attitudes toward vision health, by age 2022
                          • Appendix – Data Sources and Abbreviations

                            • Data sources
                              • Sales data
                                • Forecast
                                  • Consumer survey data
                                    • Abbreviations and terms
                                      • Abbreviations
                                        • Terms
                                        • Appendix – The Market

                                            • Figure 38: Total US retail sales and forecast of eyeglasses and contact lenses, at inflation-adjusted prices, 2017-27
                                            • Figure 39: Average annual household spending on eyeglasses and contact lenses, 2017-22
                                            • Figure 40: Total US retail sales of eyeglasses and contact lenses, by segment, at current prices, 2020 and 2022
                                            • Figure 41: Total US retail sales and forecast of prescription glasses, at current prices, 2017-27
                                            • Figure 42: Total US retail sales and forecast of prescription glasses, at inflation-adjusted prices, 2017-27
                                            • Figure 43: Total US retail sales and forecast of contact lenses, at current prices, 2017-27
                                            • Figure 44: Total US retail sales and forecast of contact lenses, at inflation-adjusted prices, 2017-27
                                            • Figure 45: Total US retail sales and forecast of otc reading glasses, at inflation-adjusted prices, 2017-27
                                        • Appendix – The Consumer

                                          • Convenience and Insurance prime motivators behind purchase location choice
                                            • Figure 46: Analysis – Reasons for purchase location, 2022
                                            • Figure 47: Table – TURF Analysis – Reasons for purchase location, 2022
                                          • Eyeglasses most popular forms of corrective eye care for consumers
                                            • Figure 48: TURF Analysis – Product usage, 2022
                                            • Figure 49: Table – TURF Analysis – Product usage, 2022

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