A striking 80% of yogurt consumers consider it a healthier alternative to indulgent snacks, underscoring yogurts position as a mainstay in consideration sets beyond traditional uses. This mirrors a broader trend of consumers seeking protein-rich and convenient foods for a wider variety of eating occasions. The growth of the yogurt category will stem from an appetite for healthier lifestyles, satisfied by a broad selection of yogurts with functional benefits and diverse flavors.

While most consumers will continue to purchase yogurt as often as they currently do, rising dairy prices pose a barrier, prompting some consumers to reduce their consumption and prioritize budget over healthy eating. This shift has led to a growing preference for private label products in general, challenging brands to expand their presence in discount channels while maintaining high quality expectations.

Consumers will continue prioritizing and seeking out authentic, high-quality ingredients, favoring “made with Canadian dairy” and real fruit additions. Yogurts that deliver genuine fruit flavors and textures will meet the demand for natural, less processed foods. Offering products that balance taste and texture and introducing international-style yogurts can satisfy consumer cravings for healthy yet indulgent alternatives, enriching the yogurt experience.

This report looks at the following areas:

  • Yogurt and yogurt drink consumption by type
  • Change in yogurt consumption
  • Reason for eating more/less yogurt
  • Health factors considered when purchasing yogurt
  • Interest in flavour and types of yogurt
  • Attitudes towards yogurt

Emphasis on health, natural ingredients, and economic value within the yogurt category invites brands to innovate and cater to evolving tastes and lifestyle trends.

Pooja Lal, Research Analyst

Market Definitions

For the purposes of this Report, Mintel has used the following definitions for yogurt:

  • Dairy yogurt
  • Dairy yogurt drinks
  • Frozen yogurt (dairy or non-dairy)
  • Non-dairy yogurt
  • Non-dairy yogurt drinks

Table of Contents

  1. Executive summary

    • What you need to know
    • Consumer trends: key takeaways
    • Market predictions
    • Opportunities
  2. Consumer Insights

    • Consumer fast facts
    • Types of yogurt consumed
    • Spoonable dairy yogurt is the category driver
    • Graph 1: types of yogurt consumed, 2021 vs. 2024
    • Yogurt offers universal appeal in health and convenience
    • Graph 2: types of yogurt consumed, by gender, 2024
    • Large generational gap suggests more yogurt format changes on the horizon
    • Graph 3: types of yogurt consumed, by generation, 2024
    • Convenient formats will resonate with parents looking for grab-and-go snacks
    • Graph 4: type of yogurt consumed, by parental status, 2024
    • Anticipated changes to yogurt consumption
    • Steady consumption demonstrates yogurt's reliability
    • Graph 5: anticipated changes to yogurt consumption, 2024
    • Steady consumption demonstrates yogurt's reliability
    • Gen Z and Millennial snacking is the key to yogurt growth
    • Graph 6: changes to yogurt consumption in the next 12 months, by generation, 2024
    • Reasons for consuming more/less yogurt
    • Yogurt consumers come for the health and stay for the variety
    • Graph 7: reasons for eating more yogurt over the next 12 months
    • Consumers look to brands to help them do better
    • Price outweighs health concerns
    • Graph 8: reasons for eating less yogurt over the next 12 months, 2024
    • Important health claims in yogurt
    • High protein is a high priority
    • Graph 9: important health claims in yogurt, 2024
    • Is cottage cheese the next Greek yogurt?
    • Women want protein-packed but sugar-slashed options
    • Graph 10: umportant health claims in yogurt, by gender, 2024
    • Low-sugar and no artificial ingredients will resonate with Boomers
    • Graph 11: health-related purchase considerations, 2024
    • Take inspiration from global markets and brands
    • Yogurt flavour interest
    • Simplicity sells but aspects of health and functionality is required
    • Graph 12: yogurt flavour interests, 2024
    • Could millennials be seeking a hint of natural sweetness?
    • Graph 13: yogurt flavour interests, by generation, 2024
    • Yogurt offers an opportunity to connect with different cultural backgrounds
    • Graph 14: yogurt flavour interests, by race, 2024
    • Yogurt attitudes
    • Guide consumers in broadening the applications of yogurt
    • Graph 15: yogurt attitudes, 2024
    • Consumers are pretty apathetic about non-dairy yogurt
    • Graph 16: non-dairy yogurt attitudes, 2024
    • Women see yogurt as a fitting option to healthier eating
    • Graph 17: yogurt attitudes, by gender, 2024
    • Women see yogurt as a fitting option to healthier eating
    • Frozen Greek yogurt treats go viral on TikTok
    • Younger consumers will pay more for extra benefits
    • Graph 18: yogurt attitudes, by generation, 2024
    • Younger consumers will pay more for extra benefits
    • Yogurt interests
    • Authentic ingredients are the way to Canadian's hearts
    • Graph 19: yogurt interests, 2024
    • Women want a little more oomph in their yogurt
    • Graph 20: yogurt interests, by gender, 2024
    • Connect with Gen Z's through taste and flavour experiences
    • Graph 21: yogurt interests, by generation, 2024
    • Enhance usage through versatile additions and formats
    • Graph 22: yogurt interest, by remote working status, 2024
  3. Competitive strategies

    • Launch activity and innovation
    • President's Choice globe-trots with new flavors
    • Brands launch yogurts with toppings consumers can feel good about
    • Liberté creates a fruit-packed option
    • Häagen-Dazs debuts Cultured Crème in the yogurt aisle to give consumers a little more luxury
    • Oikos launches protein-packed Greek yogurt drinks
    • Marketing and advertising
    • Liberté highlights new less sugar offering on Instagram
    • Silk pushes trial through building awareness and savings incentives
    • Partnerships with Dairy Farmers of Canada will help consumers connect
    • Opportunities
    • Pouches don't only have to be for kids
    • A little inspiration can go a long way
    • Yogurt is the epitome of healthy eating for Canadian consumers
    • Greek yogurt shines bright online as consumers extend usage
    • Clear on pack call-outs can help cut through the noise
    • International yogurts continue to extend the yogurt aisle
  4. The Market

    • Market context
    • Market drivers
    • Economic challenges push consumers to opt for private label offerings
    • Health Canada gives the green flag for lab-grown dairy
  5. Appendix

    • Market definition
    • Consumer research methodology
    • Generations
    • Abbreviations and terms

About the report

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