“The way in which the reports are presented means you can jump straight to the sections that are most relevant to you, or indeed just read the Executive Summary.

The thing I love about the reports is that they don’t just throw data at you, there is always some dialogue about how Mintel think a category will perform in the future or the type of innovation they feel could invigorate the market.”

tesco logo Ayisha Koyenikan Product Research Manager - Tesco Food Academy