“Given their preference for booking last-minute vacations, it is important for deal or booking sites to provide Quebecers with the ability to research, review and book trips in their native tongue, which is typically French Canadian.”
– Jason Praw, Senior Lifestyle Analyst
This report looks at the following issues:
- Increasing travel among less affluent Canadians
- Engaging Canada’s aging population with tailored travel options
- Focusing on boosting Quebecers’ number of trips
- Focusing on domestic travel
The majority of Canadians are travelling regularly, with over a third taking over three trips annually, and doing so in a variety of ways, highlighting their zest for travel. While the vast majority of recent vacations include a spouse or a partner, many trips also comprise at least one child, underlining the need for travel companies to cater to both family and adult-only needs.
Nevertheless, due to the aging Canadian population, travel companies and organizations also need to remain fully attuned with the needs of this growing older demographic, for example by using tours which include fewer changes of hotels, accommodation closer to key attractions and more convenient guided walking tours. While less affluent vacationers and Quebecers present travel operators with distinct challenges, their focus should remain with
Canadian families, who travel up to 20% more than non-parents. As such, vacation companies will also have to maintain strong interest from younger consumers and especially families who are looking for new things to do with their kids on their holidays. Since Canadian parents’ travel plans are often tied to their children’s school schedules and extra-curricular activities, vacation companies should look to reach this demographic with ‘early-bird’ type deals for time periods in which they know kids may be free (ie spring or winter break, summer and/or long weekends).