Vacuum Cleaners - US - November 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
The $2.4 billion vacuum market is a mature market that has seen inflation-adjusted sales fall from 2004-2009. While pressure from low cost imports and the shift towards hard-surface flooring have limited growth in the market, these difficulties have been compounded in 2008 by the recession. Surprisingly, however, the market is seeing growth in 2009, reasons for which are a central topic of this report.
Notably, consumers have been holding off on replacements and trading down to less expensive products and models. However, demographic shifts, product innovations and “green” trends, including interest in products that conserve energy and create a healthy home are also creating growth opportunities, especially for products such as stick vacuums, and steam cleaners.
Exclusive research into consumer ownership and purchasing of vacuums is analyzed by key demographic groups (gender, age, household income, ethnicity) as well as for high spenders. Research examines specific products owned, when most recent purchases were made, and reasons for purchase, including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.