Vacuums - US - July 2011
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Compared to the average consumer, those who have purchased or changed homes in the last 12 months are far more likely to have also purchased a standard vacuum, handheld vacuum, and a carpet cleaner/shampooer. Because new homeowners may be faced with new surfaces to clean, and, as owners they are more invested in keeping their floors in good condition, they are more apt to be in the market for floor cleaning devices.
What opportunities exist for vacuum and floor cleaning manufacturers to target their marketing toward this group of consumers? How can other consumers be encourage to upgrade their appliances? This and many other factors are approached in this market research report, making it a must for anyone involved in the manufacture or marketing of vacuum cleaners in the US.
The market includes the following types of vacuums:
The U.S. retail vacuum cleaners market, as defined by Mintel, refers to appliances designed for the purpose of cleaning floors within the home, including carpets, rugs and hard floors. Appliances primarily for commercial or professional use are excluded, as are wet/dry vacuums or "shop vacuums" primarily designed for use in workshops.
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