Video Games and Consoles - UK - August 2019
Covered in this report
The video games and console market is estimated to be worth £1.17 billion in 2019, declining from £1.26 billion in 2018. The market has been on a continued decline for several years and is waiting for its next major console launches. This will happen with Project Scarlett for Xbox in late 2020 and whilst the next PlayStation is expected to be around the same time, this is yet to be officially confirmed.
Intent to upgrade to next generation machines is good, with 68% of console owners at least considering upgrading. The new launches and early games are set to be major contributors to the industry’s return to growth by the end of 2020.
“The video games and console market is estimated to continue its decline in 2019 and much of 2020. However, the launches of the next Xbox and possibly PlayStation towards the end of next year are set to significantly boost the market from that point on. Another growing trend in the industry is game streaming across mobile devices, such as tablets and smartphones, particularly with the launch of Google’s Stadia platform. This is providing users with a choice and flexibility not previously available with console-only gaming.”
– Zach Emmanuel, Consumer Technology Analyst
This report examines the following issues:
- New Stadia streaming service suggests opportunities for zero-rating data deals
- PSVR growth held back by lack of opportunities to try it
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