Video Games and Consoles - UK - October 2016
“Continued migration to current-generation consoles is driving growth in the value of the UK video games market by pushing the average value of video game software sales up. With new hardware launches in the near future likely to grow the potential market for video game software, the prospects for the market are positive going forward.”
– Mark Flowers, Consumer Technology Analyst
This report covers the following topics:
- The continuing influence of previous-generation consoles
- Sony strengthens position as market leader with new gaming technology
The handheld segment has not enjoyed the same level of success, with sales flattening in 2016. The popularity of the mobile game Pokémon GO stimulated temporary interest in the Nintendo 3DS and the Pokémon games it supports. This revival of interest was not sustained, however, according to data from VGChartz.
For the purposes of this Report, Mintel has used the following definitions:
Static consoles are devices designed primarily for gaming in the home. They require connection to a television or external monitor. Static console alternatives are static consoles that are not manufactured by any of the three major players in the static console market – ie Microsoft, Sony and Nintendo. Steam Machines fall under the definition of the term static console alternatives.
Steam Machines, NVidia Shield devices and other static console alternatives are not included in Mintel’s market size and forecast.
Current-generation static consoles are the Xbox One, Wii U and PlayStation 4.
Previous or last-generation static consoles are the Xbox 360, PlayStation 3 and Wii.
Handheld consoles are devices designed primarily for gaming outside of the home. Handheld devices have a built-in display (ie do not need to be connected to a TV or external monitor) and support cartridges or smaller discs. Smartphones and tablets are not included in the definition of handheld consoles.
Current-generation handheld consoles are the PlayStation Vita and Nintendo 3DS.
Previous or last-generation handheld consoles are the Nintendo DS series and PlayStation Portable.
AAA is a term used to describe games developed by major studios, which tend to have multimillion-pound development and marketing budgets. AAA is not an acronym; it is a broad classification, akin to the term ‘blockbuster’.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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