Video Games - UK - November 2011
“Publishers are developing ways in which to potentially increase acceptance of the play pass model (for example through the inclusion of a multiplayer aspect), but consumers will inevitably expect the initial cost of second-hand games to fall to allow for the subsequent expected outlay. So while publishers’ revenues may receive a boost, the success of the play pass would represent another blow to any high street retailers offering pre-owned games, many of whom are already facing a tough time in the music and video market.”
– Samuel Gee, Technology Analyst
Some questions answered in the report include:
- Are bricks and mortar retailers at risk from the growth of downloadable content (DLC)?
- Can game publishers profit from second-hand sales without angering consumers?
- Is DRM a long term solution to protect profits?
- How can retailers boost sales at launch without discounting?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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